• Title, Summary, Keyword: Revisiting Intentions

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Effect of Brand Awareness of Coffee shops on Switching Intentions, Purchasing Behavior, and Revisiting Intention (대학생들의 커피전문점 브랜드 인지도가 전환의도, 구매행동, 재방문의도에 미치는 영향)

  • Kim, Ji-Eung;Cho, Won-Young
    • Journal of the Korean Society of Food Culture
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    • v.29 no.5
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    • pp.406-414
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    • 2014
  • The purpose of this study was to determine the relationships among brand awareness, switching intentions, purchasing behavior, and revisiting intentions. Brand awareness consisted of three factors: brand image, physical environment, and affiliation of coffee brand. Good brand image was associated with reduced switching intentions, whereas negative images were associated with higher switching intentions. Consumer purchasing behavior was most affected by interior decoration, including furniture, decorations, etc. Switching intentions had a negative relationship with revisiting intentions. Finally, purchasing behavior and revisiting intentions showed a positive correlation. As limitations, the only participants were university students, who are not representative of all consumers at coffee shops. Moreover, this study did not divide coffee shops into franchises and individually owned.

A Strategies for Attraction of Consumers in Urban Entertainment Centers and Investigation of Relationships between User Satisfaction and Intent of Revisiting (복합상업시설에서의 집객화 전략요소와 이용자 만족도 및 재방문 의도와의 관련성에 관한 연구)

  • Kim, Hyungjun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.3
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    • pp.311-325
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    • 2016
  • This study aims to investigate strategies for attracting consumers in Urban Entertainment Centers and understand the relationship between user satisfaction and intention of revisiting. To accomplish this, the strategic attraction factors were set as functional, experiential, episodic, and semantic. The relationships between these factors and revisiting intentions were studied experimentally. The result of the study can be summarized to 3 points. First, the 4 strategic factors that were selected all had a significant influence on revisiting intention. Therefore the more these factors have an influence, the higher the satisfaction and revisiting intentions. Secondly, out of the attraction factors the one with the biggest influence to customer satisfaction turned out to be 'functional factors' which is related to convenience, accessibility and availability. The factor that had the biggest influence on revisiting intentions turned out to be 'semantic factors' which is related to events, unusualness and temporality. Through this result we can see that to enhance satisfaction 'functional factors' should be considered first and to increase revisiting intentions 'episodic factors' should be considered first. Thirdly, it could be assumed that satisfaction of the visitors could boost intentions of revisiting.

The Relationships among Marketing Mix, Constraints, and Consumers' Revisiting Intentions: Focusing on Screen Sport Theme Parks (마케팅믹스, 제약요인 및 재방문의도 간의 관계: 스크린 스포츠 테마파크를 중심으로)

  • Lee, Kyongmin;Jeon, Yong-Bae;Kim, Se Yun
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.473-484
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    • 2017
  • The purpose of this study was to examine the relationships among marketing mix, constraints, and consumers' revisiting intentions in screen sport theme parks. For this purpose, a survey was given to a convenience sample of 253 customers of screen sport theme parks located in the Seoul and Dae-gu metropolitan cities in South Korea. The data were then analyzed using frequency statistics, correlations, and multiple regression analysis. The major findings of this study were as follows. First, the marketing mix had a significant effect on the constraints of customers in screen sport theme parks. Second, the marketing mix had a significant effect on the revisiting intentions of customers in screen sport theme parks. Third, intrapersonal constraints alone had a significant effect on the revisiting intentions of customers in screen sport theme parks.

A Study on the Effects of Service Quality on Customer Satisfaction, Revisiting Intention, and Word-of-Mouth Communication Regarding Korean Hotel Restaurants (호텔 한식당의 서비스품질이 고객만족도, 재방문의도, 구전커뮤니케이션에 미치는 영향)

  • Min, Kye-Hong
    • Korean journal of food and cookery science
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    • v.24 no.6
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    • pp.780-787
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    • 2008
  • The principal objective of this study was to determine the effects of service quality in a Korean restaurant in a Five Star Hotel in Metropolitan city causes on customers satisfaction, revisiting intentions and word of mouth communication. As a component of the study, 344 customers who had visited restaurants at 4 hotels were selected for our Q&A research, Our investigation was conducted largely frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, as one of our study results, factors causing effects in service quality can be categorized into human service factors, physical service factors, and menu service factors. Second, the service quality of Korean restaurants has been found to exert effects on customer satisfaction, revisiting intentions, and word-of-mouth communication. Third, customer satisfaction has been determined to exert significant effects on revisiting intentions and word of mouth communication. Fourth, customer revisiting intentions has been found have been shown to exert significant effects on word-of-mouth communication. As one of the limits of this study, some difficulties did occur when attempting to implement Q&A research on customers who enjoyed restaurant services, as there was not sufficient space to interview them. As another limit, this study was conducted only with test subjects who had visited Korean restaurants in Five Star Hotels the results of our study cannot, then, be considered represent active of all Korean restaurants. Consistent with this future studies will need to be conducted not only with Korean restaurants, but also with Japanese, Chinese, and Western restaurants.

Job Satisfaction and Consumer Satisfaction of Beauty Shops - Compasing with Franchised and Non-franchised Beauty Shops - (미용실 유형에 따른 미용실 직원의 직무 만족과 고객 만족에 관한 연구)

  • Park, Eun-Joo;Oh, Kyung-Sook
    • The Research Journal of the Costume Culture
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    • v.14 no.5
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    • pp.715-727
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    • 2006
  • The purposes of this study are to investigate the job satisfaction, customer satisfaction and revisiting intention to beauty shops, and to examine the difference of the job satisfaction, customer satisfaction, and revisiting intention between franchised and non-franchised beauty shops. Data were obtained via questionnaire, which developed by results of pretest and previous studies, from workers and consumers of beauty shops in Busan. They were analyzed by factor analysis, t-test and regression. The results were as follows; First, the job satisfaction of beauty shops workers was composed of Adaptation, Operation and Instruction. For both of franchised and non-franchised beauty shops, the operation of beauty shops greaty influenced the job satisfaction of workers, and job satisfaction is not significantly different. Second, consumer satisfaction related to services of beauty shops is composed of three factors: Policy, Personal service, and Physical environment. Regardless of shop types, the policy of shop influenced the consumer satisfaction. Consumers' revisiting intentions to beauty shops are influenced by consumer satisfaction. Third, consumers in franchised beauty shops is less likely to be satisfied and to have the intentions to revisit than those of non-franchised beauty shops. Resulted provide some insights to develop strategies for franchised and non-franchised beauty shops. Limitations and future research directions have been discussed.

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TA Study on the Effects of the Price Sensitivity on the Flow at the Internet Shopping (가격민감도가 인터넷 쇼핑몰 플로우에 미치는 영향에 관한 연구)

  • Shin, Jong-Kuk;Park, Min-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.4
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    • pp.201-221
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    • 2007
  • Recently price as an information clue on online shopping has become important and price dependency has been also increased. This study suggests the flow which customers experience on online shopping plays a leading role in a matter of revisiting intention, but price sensitivity has a possibility to decrease the flow on the basis of literature investigation. While telling the differences in types of shopping malls, this study also examines relationship verifications with price sensitivity, flow of internet shopping mall and revisiting intension. The results show the flow experience through temporal dissociation makes increase a revisiting intention. To the contrary, this study presents a price search dimension in price sensitivity has negative influence to each dimension of temporal dissociation, heightened enjoyment and curiosity and also the relationship between price importance and flow is rejected. In addition, this influence gets different results by internet auction, pure internet shopping mall, shopping mall which can show price comparisons. In the case of shopping mall which can show price comparisons, more price researches become less curiosities and more heightened enjoyments and curiosities get more revisiting intentions. In the internet auction's case, price search decreases a temporal dissociation and heightened enjoyment and improves a revisiting intention when a temporal dissociation and heightened enjoyment are increased. Price research reduces three types of flow dimensions such as a temporal dissociation, heightened enjoyment, and curiosity in the pure internet shopping mall. In addition, only heightened enjoyment affects to a revisiting intentions.

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A Study on the Preference of Korean Food and Revisiting Intention of Japanese Tourists (한국음식에 대한 일본관광객의 기호도 및 재방문 의사에 관한 연구)

  • Lee Yeon-Jung
    • Journal of the East Asian Society of Dietary Life
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    • v.15 no.3
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    • pp.247-256
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    • 2005
  • This study was performed by questionnaire to investigate the preference for Korean traditional foods and revisiting intentions of Japanese tourists. The Subjects were consisted of 280 Japanese tourists staying at Gyeongju and Busan area. The results of this study were as follows: Among the respondents, $61.1\%$ selected 'taste' as the most important factor affecting the preference for korean traditional foods. On the frequency of eating, 'over 8 times per year' scored as high as $27.9\%$. The motivation of eating Korean foods was answered as 'With visiting Korea' by $48.2\%$ Thirties and forties ate Korean traditional foods more often than the others did $61.8\%$ of the Japanese tourists intended to eat more Korean traditional foods in the future. But the necessity of hygienic improvement was pointed out by $32.1\%$ of the subjects. Male subjects wanted the improvement of nutrition, taste and storage, while females shape, color and packing. The preferred Korean traditional foods were 'Bulgogi', 'Kimgui', 'BaechooKimchi', 'Bibimbap', and 'Samgaetang' in the order. On the other hand, the preference for 'Soojeongkwa', 'Songpeon', 'Kalgooksoo', 'Injelmi' and 'Sikhye' was very low. Male subjects favoured 'Cholbap', 'Ogokhap', and 'Youkgaejang', while females liked better 'Oisobaki' and 'Ddukboki. The people who were over fifties preferred 'Ssalbap', 'Boribap', 'BaechooKimchi', and 'Ggakdugi' and forties liked 'Kongbap' and 'Kimhap' better. The most effectual food items provoking revisiting intention to Korea were 'Jeon', and 'Bap', 'Meon' and 'Jjigae' were ranked in next.

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A Study on Revisiting Intentions of Medical Institution Customers and Service Quality Factors Influencing Word-of-Mouth Effect (의료기관 이용고객의 재방문의도와 구전효과에 영향을 미치는 서비스 품질요인에 관한 연구)

  • Kim, Kyoung-Hwan;Chang, Young-Il;Jung, You-Soo
    • Journal of the Korean Society for Quality Management
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    • v.39 no.1
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    • pp.15-23
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    • 2011
  • The biggest change in the current medical service market is the shift from producer-based approach to customer-based approach. Thus, there is a high necessity for an introduction of market-oriented and customer-oriented marketing activities in medical institutions. Especially, revisitation and positive word-of-mouth of customers are the most effective marketing methods of consistently obtaining customers and drawing new loyal customers. Hence, the factors influencing the reuse of medical services and word-of-mouth are demonstrated using SERVQUAL, and the results show that the service factors influencing reuse intentions on medical services are assurance, responsiveness, and tangibles and the factors strengthening word-of-mouth are empathy and assurance on the services provided by medical institutions. This study has determined that revistation and word-of-mouth of customers are not only influenced by satisfaction on medical services but by the quality itself as well. Therefore, medical service providers need to pursue standardized strategies in order to enhance the quality of medical services simultaneously in addition to simply increasing the customer satisfaction level.

The Effects of Switching Cost Perceived by Patients and Negative Word of Mouth on Revisiting Intention for Hospital Patients (의료기관 이용자가 지각한 전환비용, 부정적 구전이 재이용의도에 미치는 영향)

  • Ko, Yu-Kyung;Kim, Byeong-Jin
    • Journal of Korean Academy of Nursing Administration
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    • v.17 no.1
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    • pp.5-13
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    • 2011
  • Purpose: The purpose of this study was to examine the effect of patient perception of the switching cost and negative word of mouth on revisit intention of patients in out-patient departments (OPDs) of general hospitals. Method: The participants were 306 patients in general hospital, selected through convenience sampling. Data were collected using a structured questionnaire and analyzed using descriptive statistics, Spearman correlation coefficient, and logistic regression with SPSS Win. Results: Relational switching cost was positively correlated with revisit intention (r=.58, p=<.001), but not financial switching cost or procedural switching cost. Negative word of mouth was negatively correlated with revisit intention (r=-.22, p=<.001). The significant predictors influencing revisit intention in patients was relational switching cost. Conclusion: The findings of this study suggest that hospital and nursing managers should seek to bolster perceptions of switching costs and negative word of mouth, which subsequently increases revisit intentions in small hospitals located in the country as well as urban large hospitals.

A Study on Service Quality, Relationship Quality, and Revisiting Intention in the Korean Traditional Market -Focusing on the moderate effects of experience and variety seeking- (재래시장의 서비스 품질이 거래관계의 질과 고객 재방문에 미치는 영향에 관한 연구 -이용경험 및 다양성 추구의 조정효과를 중심으로-)

  • Sung, Hyung-Suk;Han, Sang-Lin
    • Journal of Distribution Research
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    • v.12 no.1
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    • pp.85-104
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    • 2007
  • The basic purpose of this study is to investigate service quality and relationship quality affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(service quality${\rightarrow}$relationship quality${\rightarrow}$customer's revisiting intention) and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit traditional markets. For this study, data were analyzed by SPSS and AMOS 5.0. Data were gathered from 209 respondents in the Korean traditional market. This research proposed 6 hypotheses on 5 latent variables and tested through structural equation modeling. 5 alternative measurements were compared through statistical significance test of the paths of research model and the overall fitting level of structural equation model. and the result was successful. The results of the study indicate that service quality is properly modeled as an antecedent of relationship quality and revisiting intentions. We also discussed managerial implications of the study and its limitations.

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