• Title, Summary, Keyword: Semiotics

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A Study on the Peirce's Semiotics and Understanding of Symbol Marks (퍼어스 기호론과 심볼마크의 이해)

  • Hwang, Hyun-Taik
    • Archives of design research
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    • v.18 no.1
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    • pp.5-16
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    • 2005
  • As for the public, it is hard to understand semiotics because of the scope of an enormous semiotics education. This study is making semiotics of Charles Sanders Peirce the subject. I thought that utilization can hold his semiotics study in a visual design field. First of all, this study considered design related papers related to the existing semiotics again and study found an error of the existing semiotics study and understanding did category concept with re-definition about semiotics of Peirce. Explained a symbol mark through understanding of semiotics of Peirce. This study was able to get the following conclusion through these results. 1) A symbol mark means one product, sonics, company oneself with a custom. Therefore, it is a rule symbol in the Representation side. 2) A symbol mark symbolizes an object with one symbol, so a symbol mark is a symbol in an object. 3) Because a symbol mark exists through a social rule, in semiotics definition of Peirce, this must become understanding with a Argument symbol. 4) A symbol mark is what a company or an organization field used from the past, and the public are recognizing this how. Therefore, it works as fact a company attaches a symbol mark to own product, and to show the public a symbol mark. A symbol mark is Dicent Sign in Interpretant. A rule and understanding about a lot of types which have various mutual relation, Peirce classification and understanding of a symbol mark tells to demand is holding that understanding a type of semiotics with the concept that is not an image to us.

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Semiotic Interpretation of Vivienne Westwood's Works Reflected Punk Rock (펑크록이 반영된 Vivienne Westwood 작품의 기호적 해석)

  • 장애란
    • Journal of the Korean Society of Costume
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    • v.39
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    • pp.197-215
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    • 1998
  • Vivienne Westwood, the revolutionary cre-ator of Punk fashion(ripped T-shirts, bondage clothes, fetishist accoutrements) was a street fashion designer. Although Westwood's clothes have frequently been described as decadent, degenerate and unwearable, they have also exerted a powerful influence on interntional fashion. Westwood became a fashion designer in the mid-1970s, when he emergence of Punk put London back on the fashion map for the first time since 1965. Just as the Mods, Rockers, and Hippies of the 1960s had embraced par-ticular styles of dress and music, so also did the Punks create their own subculture. The Punk“style in revolt”was a deliberately“re-volting style”that incorporated into fashion various offensive or threatening objects like tampons, razor blades, and lavatory chains. Vivienne Westwood and parter Malcolm McLaren articulated this youth culture, who roots lay in music. A sign is something which stands for some object or idea, while the semiotics are the ex-ternal expression for an internal meaning. Semiotics can be used as a medium of communication between dress and music. A language is simply used for explicit of meaning, while the style of dress and music express the explicative and implicative signs. Peirce's scheme among several theories of the semiotics was chosen for this study, because the Peirce's scheme was the first non-language communication medium between external and internal stages, and readily inter-preted the styles of dress and music. Punk rock was studied at first to identify the style which influenced Vivienne Westwood's works and then Semiotics were used to apply the above results to the 1970s and 1990s for analyzing and interpreting the Vivienne Westwood's works were also interpreted by the symbolic characteristics of Semiotics, because the symbol of semiotics often found at Youth Cults reflected punk rock. The symbol of revolt, decadence, grungy, freedom in Vivienne Wes-twood's works wre determined by using Punk rock's semiotics. This study could conclude that the style of dress and punk rock were able to be interpreted by semiotics.

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The Principle of Dual Semiotic Process in Animation - Within Structuralism Semiotics - (애니메이션의 이중적 기호작용 원리 - 구조주의 기호학의 관점에서 -)

  • Joo Young-Sook;Kim Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.9 no.9
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    • pp.1196-1207
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    • 2006
  • In this paper, study on organization factors and algorithm of semiotics in Animation text within Roland Gerard Barthes's Structurism semiotics theory. It is possible through this approach that we can analyse the effective mechanism which delivers messages(or text) of animation, instead of plain analysis of classical semiotics. and then It will be able to keep watch on the blind viewpoint of the pure aesthetics which does not consider a social duty. In the expression of single sentence by the view of Barthes's semiotics theory, the text of animation is 'one sign has duplex role'. when it is explained another, the animation of mass media is special processing that makes conception and significance. in other words, the order of domination likely natural rule assimilate mass people to itself by the animation of mass media

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A Study on the Analysis method of interior Space by Semiotic Approach (실내공간의 기호학적 공간분석에 관한 연구 -그레마스의 기호사변형을 중심으로-)

  • 박진배;이수영;조종현
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.29-35
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    • 1998
  • The purpose of this study is to analyze the elements forming interior design and to examine dimensional relationship among the elements which form space through the comparison of the spatial language and semiotics of space for the component of interior design. In addition to that it indtends to derive the principle of design which dominate interior design and the inherent diversified meaning by comparing those elements with the square of semiotic used in semiotics. Through this comparsion the meaning of constituent forming space which can be observed through the comparsion of square of semiotic has redefined flexbility among relational system of elements and this flexible concept make the scope of environment including human being broad and enriched. This study fist of all analyzes various phenomena of social culture review semiotics meta-learning and examines back theoretical ground of semiotics which is needed for space analysis. Second of all in the area of presenting an analysis tool for meaningful analysis this report introduces the square of semiotics which was invented,. A. J. Greimas in order to analyze the meaning of literary work and defind three categories of the progressive research method for the analysis of interior design and research itself. Finally as for the analysis of meaning for interior design this report sets the space and analyzed the space in accordance with the method and research procedure. being

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Architectural Fashion Design Interpreted by Semiotics (건축적인 의상디자인의 기호학적 연구)

  • 박명희;장애란
    • Journal of the Korean Society of Costume
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    • v.25
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    • pp.215-231
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    • 1995
  • Semiotics is an external expression for show-ing internal meaning, and the signs express the internal meaning. The architects and the designers are very similar each other in using semiotics for expressing their desires. Histori-cally, the design similarity exists between the architecture and the fashion. In this study, the fashion designs are interpreted by using semiotics of architectural design, especially emphasizing external expression methods for representing internal desires. To express the human body's character-istics, the volume, weight support, structural simplicity, controllability and beauty of fashion were used for the fashion designs, and those characters could be found at the architec-tural patterns. Balenciaga's fashion emphasized the volume, the weigh support, the structural simplicity and the controllability, while Roberto Capucci rejected the approach of using women's body curves, but used the volume and simplicity of natures in addition to Balenciaga's heavy weight design patterns. The control and the modern dedication were used to make the simple patterns by Courreges, and then brought the Modernism to the fashion. Courreges used the cutting characters to func-tional design for expressing the structural sim-plicity.

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A Semiotics Framework for Analyzing Data Provenance Research

  • Ram, Sudha;Liu, Jun
    • Journal of Computing Science and Engineering
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    • v.2 no.3
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    • pp.221-248
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    • 2008
  • Data provenance is the background knowledge that enables a piece of data to be interpreted and used correctly within context. The importance of tracking provenance is widely recognized, as witnessed by significant research in various areas including e-science, homeland security, and data warehousing and business intelligence. In order to further advance the research on data provenance, however, one must first understand the research that has been conducted to date and identify specific topics that merit further investigation. In this work, we develop a framework based on semiotics theory to assist in analyzing and comparing existing provenance research at the conceptual level. We provide a detailed review of data provenance research and compare and contrast the research based on d semiotics framework. We conclude with an identification of challenges that will drive future research in this field.

A Study on the Analysis of flagship store - Focusing on Peirce's Semiotics - (플래그쉽 스토어의 기호학적 해석에 관한 연구 - 퍼스의 기호학을 중심으로 -)

  • Shin, Sun-Ju;Lyu, Ho-Chang
    • Proceedings of the Korean Institute of Interior Design Conference
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    • pp.173-178
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    • 2008
  • Flagship store has rapidly come into being is the typical tool of brand-communication between enterprises and consumers. Flagstore comprised of a lot of tastes delivers brand-image and builds brand- identity. this research on the ground of Semiotics by Pierce, examined closely the connections between two tastes and analyzed the brand-image had prodused through tastes. The method study restricts the four analytical subjects of the fashion-brands have successfully built brand-image and identity and arranges each brand - identity and constructive strategy. After that, it analyzes the examples of Flagstore on the ground of Semiotics. The purpose of this research focuses how the tastes will have occurred on the Flagstore will express and analyze the brand -identities and presents a methodology it will be able to designe.

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