• 제목, 요약, 키워드: Semiotics

검색결과 175건 처리시간 0.04초

퍼어스 기호론과 심볼마크의 이해 (A Study on the Peirce's Semiotics and Understanding of Symbol Marks)

  • 황현택
    • 디자인학연구
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    • v.18 no.1
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    • pp.5-16
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    • 2005
  • 본 연구는 방대한 기호학 학문과 영역 탓에 이해하기 어렵고 또한 명확하지 않은 기호학 분야의 연구에서 찰스 샌더스 퍼스(Charles Sanders Peirce)의 기호학을 명확히 이해하고, 그의 기호학적인 연구의 업적을 아이덴티티 디자인 분야에 활용 할 수 있도록 연구 결과를 제시하고자 한다. 이를 위해서 연구는 기존의 기호학과 관련된 디자인관련 논문들을 재 고찰하고, 퍼스의 삼원적 기호학에 대한 진의와 범주에 대한 이해를 통해서 기업의 심볼마크를 설명하였다. 이 결과를 통해서 다음과 같은 결과를 얻을 수 있었다. 1) 심볼마크는 관습적으로 한 제품, 서비스, 기업 자체를 의미하며 따라서 표현체적인 측면에서는 법칙 기호이다. 2) 심볼마크는 하나의 기호로서 대상체를 상징하므로 대상체의 세범주적 구분에 의해서 상징 기호이다. 3) 퍼스의 기호학적 정의에서 볼 때, 기업의 심볼마크는 사회적인 규칙을 통해서 존재하므로, 이는 논항 기호로 이해가 되어야만 한다. 4) 기업의 심볼마크는 과거부터 기업 혹은 조직들이 사용해 온 것이고, 대중들은 이를 어느 정도 인식하고 있다. 따라서 기업이 자신의 제품에 심볼마크를 부착하고 대중에게 표상체로서 심볼마크를 보이는 것은 개별적이고 구체적인 사실, 즉 있는 그대로의 사실로서 작용한다. 따라서 심볼마크는 해석체적인 측면의 발화 지시적인 개별기호이다. 퍼어스의 기호학적인 측면에서의 심볼마크의 분류와 이해는 기호의 다양한 상호관계와 연계를 가지는 범주의 법칙과 여러 유형에 대한 이해를 단지 조형적인 측면에서의 구분이 아닌 개념적으로 또한 포괄적인 이해를 요구한다.

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펑크록이 반영된 Vivienne Westwood 작품의 기호적 해석 (Semiotic Interpretation of Vivienne Westwood's Works Reflected Punk Rock)

  • 장애란
    • 복식
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    • v.39
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    • pp.197-215
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    • 1998
  • Vivienne Westwood, the revolutionary cre-ator of Punk fashion(ripped T-shirts, bondage clothes, fetishist accoutrements) was a street fashion designer. Although Westwood's clothes have frequently been described as decadent, degenerate and unwearable, they have also exerted a powerful influence on interntional fashion. Westwood became a fashion designer in the mid-1970s, when he emergence of Punk put London back on the fashion map for the first time since 1965. Just as the Mods, Rockers, and Hippies of the 1960s had embraced par-ticular styles of dress and music, so also did the Punks create their own subculture. The Punk“style in revolt”was a deliberately“re-volting style”that incorporated into fashion various offensive or threatening objects like tampons, razor blades, and lavatory chains. Vivienne Westwood and parter Malcolm McLaren articulated this youth culture, who roots lay in music. A sign is something which stands for some object or idea, while the semiotics are the ex-ternal expression for an internal meaning. Semiotics can be used as a medium of communication between dress and music. A language is simply used for explicit of meaning, while the style of dress and music express the explicative and implicative signs. Peirce's scheme among several theories of the semiotics was chosen for this study, because the Peirce's scheme was the first non-language communication medium between external and internal stages, and readily inter-preted the styles of dress and music. Punk rock was studied at first to identify the style which influenced Vivienne Westwood's works and then Semiotics were used to apply the above results to the 1970s and 1990s for analyzing and interpreting the Vivienne Westwood's works were also interpreted by the symbolic characteristics of Semiotics, because the symbol of semiotics often found at Youth Cults reflected punk rock. The symbol of revolt, decadence, grungy, freedom in Vivienne Wes-twood's works wre determined by using Punk rock's semiotics. This study could conclude that the style of dress and punk rock were able to be interpreted by semiotics.

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애니메이션의 이중적 기호작용 원리 - 구조주의 기호학의 관점에서 - (The Principle of Dual Semiotic Process in Animation - Within Structuralism Semiotics -)

  • 주영숙;김치용
    • 한국멀티미디어학회논문지
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    • v.9 no.9
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    • pp.1196-1207
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    • 2006
  • 본 논문에서는 구조주의 기호학자인 바르트의 기호학적 이론에 근거하여, 기호학을 구성하는 요소들과 애니메이션 텍스트에 나타나는 기호학의 원리를 알아보았다. 이러한 접근은 고전 기호학의 도식적 분석에서 벗어나, 애니메이션이 대중에게 효과적으로 메시지를 전달하는 원리의 분석을 가능하게 한다. 또한 사회적 작용을 고려하지 않는 순수 미학의 맹목적 관점을 경계할 수 있다. 애니메이션 텍스트를 바르트의 구조주의 기호학적 관점에서 한마디로 표현하자면 "애니메이션 텍스트는 하나의 기호가 갖는 이중적인 역할"이다. 이는 "대중매체의 애니메이션은 사회를 개념화하고 의미화 하는 특별한 과정이다"라고 말할 수 있다. 다시 말하면 "지배질서가 자신을 자연적 질서로 여겨지도록 대중을 동화하는 과정"이라는 것이다.

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실내공간의 기호학적 공간분석에 관한 연구 -그레마스의 기호사변형을 중심으로- (A Study on the Analysis method of interior Space by Semiotic Approach)

  • 박진배;이수영;조종현
    • 한국실내디자인학회논문집
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    • no.16
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    • pp.29-35
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    • 1998
  • The purpose of this study is to analyze the elements forming interior design and to examine dimensional relationship among the elements which form space through the comparison of the spatial language and semiotics of space for the component of interior design. In addition to that it indtends to derive the principle of design which dominate interior design and the inherent diversified meaning by comparing those elements with the square of semiotic used in semiotics. Through this comparsion the meaning of constituent forming space which can be observed through the comparsion of square of semiotic has redefined flexbility among relational system of elements and this flexible concept make the scope of environment including human being broad and enriched. This study fist of all analyzes various phenomena of social culture review semiotics meta-learning and examines back theoretical ground of semiotics which is needed for space analysis. Second of all in the area of presenting an analysis tool for meaningful analysis this report introduces the square of semiotics which was invented,. A. J. Greimas in order to analyze the meaning of literary work and defind three categories of the progressive research method for the analysis of interior design and research itself. Finally as for the analysis of meaning for interior design this report sets the space and analyzed the space in accordance with the method and research procedure. being

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건축적인 의상디자인의 기호학적 연구 (Architectural Fashion Design Interpreted by Semiotics)

  • 박명희;장애란
    • 복식
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    • v.25
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    • pp.215-231
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    • 1995
  • Semiotics is an external expression for show-ing internal meaning, and the signs express the internal meaning. The architects and the designers are very similar each other in using semiotics for expressing their desires. Histori-cally, the design similarity exists between the architecture and the fashion. In this study, the fashion designs are interpreted by using semiotics of architectural design, especially emphasizing external expression methods for representing internal desires. To express the human body's character-istics, the volume, weight support, structural simplicity, controllability and beauty of fashion were used for the fashion designs, and those characters could be found at the architec-tural patterns. Balenciaga's fashion emphasized the volume, the weigh support, the structural simplicity and the controllability, while Roberto Capucci rejected the approach of using women's body curves, but used the volume and simplicity of natures in addition to Balenciaga's heavy weight design patterns. The control and the modern dedication were used to make the simple patterns by Courreges, and then brought the Modernism to the fashion. Courreges used the cutting characters to func-tional design for expressing the structural sim-plicity.

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A Semiotics Framework for Analyzing Data Provenance Research

  • Ram, Sudha;Liu, Jun
    • Journal of Computing Science and Engineering
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    • v.2 no.3
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    • pp.221-248
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    • 2008
  • Data provenance is the background knowledge that enables a piece of data to be interpreted and used correctly within context. The importance of tracking provenance is widely recognized, as witnessed by significant research in various areas including e-science, homeland security, and data warehousing and business intelligence. In order to further advance the research on data provenance, however, one must first understand the research that has been conducted to date and identify specific topics that merit further investigation. In this work, we develop a framework based on semiotics theory to assist in analyzing and comparing existing provenance research at the conceptual level. We provide a detailed review of data provenance research and compare and contrast the research based on d semiotics framework. We conclude with an identification of challenges that will drive future research in this field.

플래그쉽 스토어의 기호학적 해석에 관한 연구 - 퍼스의 기호학을 중심으로 - (A Study on the Analysis of flagship store - Focusing on Peirce's Semiotics -)

  • 신선주;류호창
    • 한국실내디자인학회:학술대회논문집
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    • pp.173-178
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    • 2008
  • Flagship store has rapidly come into being is the typical tool of brand-communication between enterprises and consumers. Flagstore comprised of a lot of tastes delivers brand-image and builds brand- identity. this research on the ground of Semiotics by Pierce, examined closely the connections between two tastes and analyzed the brand-image had prodused through tastes. The method study restricts the four analytical subjects of the fashion-brands have successfully built brand-image and identity and arranges each brand - identity and constructive strategy. After that, it analyzes the examples of Flagstore on the ground of Semiotics. The purpose of this research focuses how the tastes will have occurred on the Flagstore will express and analyze the brand -identities and presents a methodology it will be able to designe.

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