• Title, Summary, Keyword: Semiotics

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The Study of Semicomical Approaching Method in Advertising Expression Technique - Focus on Korea TV Advertisements - (광고표현기법에서의 기호학적 접근방식 연구 - 국내 TV 광고 중심으로 -)

  • Kim Hyun-Jo
    • The Journal of the Korea Contents Association
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    • v.6 no.6
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    • pp.125-135
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    • 2006
  • A study of advertising semiotics is very important area based on the whole area of Film Industry and the study of semiotics has been continuously studied in the TV advertising field. If we only insist on the existing research area and expression techniques without considering new expression techniques resulted in consuming class and technological development, the scientific approach and analysis of advertising semiotics should be confronted by the limitation. so the purpose of this thesis is to analyze semicomical approaching method and analysis in TV advertising field through the meaning of advertisement and the technique of TV advertisements and show the necessity of study and production for the effective approach in both sides of commerce and art.

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Semiotics Approach to TV Advertisement of Disabled Model (장애인모델 TV광고에 대한 기호학적 분석)

  • Lee, Ji-Seok
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.327-335
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    • 2015
  • This study analyzed symbolically the TV advertisement of disabled model from the point of view of the advertising communication of the consumers. Depending on the characteristics of the semiotics square of Greimas, the flow of the value of consumption of people with TV advertisement of disabled model, protective value, non-protective value, existence value, non-existence value such as ${\infty}$ re-protective value in the presence value it will move the form. The results from this study showed that SK Telecom TV ad (wheelchair basketball) is existence value, the iPhone 4 (lovers) is non-protective value, Samsung Securities (campaign) is protective value and Sonata automotive TV ad (Sonata Touchable Music Sheet) shows the non-existence value.

Semiotics Approach to Win-win Cooperation of Large and Small Business (대·중소기업 상생협력의 기호학적 분석)

  • Lee, Ji-Seok
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.377-386
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    • 2016
  • This study analyzed symbolically the win-win cooperation(or win-win growth) policies and laws of large and small business to Roland Barthes and Greimas's semiotics model, and suggested that the company win-win ecosystem(cooperation) and sanggeuk(competition) shoule from a mutual harmony and balance rather than being separated from eace other like yin(-) and yang(+) theory. The results of these studies, unlike the coexistence cooperation Promotion Law of large and small business is the original intent in the ecosystem of companies, there will also be acting as a regulatory rather to officials of large and small business. In this study, because it is limited to the analysis of large and small business win-win cooperation policies and laws, it must be supported in the future of the specific empirical research.

A Cognitive Psychological Approach to the Pictorial Syntactics (미술구문론의 인지심리학적 접근가능성)

  • Kim Bok-Yoong;Park Byung-Joo
    • Journal of Science of Art and Design
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    • v.3
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    • pp.225-247
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    • 2001
  • The analysis of art work that is objective and theoretical needs the help of the cognitive psychology, for the pictorial semiotics requires psychology. The first step to the analysis of art work is about the visual elements and their relations. But the semiotics is lack of the method of the analysis of art work and the some authors don't have treated or been interested in psychological analysis. The main problem of visual semiotics is the density of pictorial representation. It makes the semantic of art work impossible at the very early process of analysis. But the density is not only a matter of visual representation, verbal language also has this problem. The point is that art work functions more art than denotation, but verbal language does more denotation than art. This difference makes difficult to apply the method of language or semiotics to visual art. The possibility of pictorial syntax or perceptual semantics should begin considering the unification of perception and semantics. In principles these two field can be unified. At atomism and holism these are parallel. Therefore perceptual semantics is possible The cognitive psychology can help to formulation of perceptual semantics. At first, the visual representation is incremental and it can be divided at three steps. In these steps each sensation, perception and cognition level has their own role. Perceptual representation of art work should be specified at these three levels. And each of these levels, the special properties of art work should be drawn and examined in the possibility of semiotics. The investigation of psychological levels and semiotic level should be circulated. It will help to formulate the method of analysis of art work.

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A Semiotical Analysis of Expressions Which is Involved with The Process of A Conceptual Formation (개념 형성 과정에 관여하는 표현의 기호학적 분석)

  • Choi, Byung Chul
    • Journal of Educational Research in Mathematics
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    • v.27 no.4
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    • pp.663-678
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    • 2017
  • Semiotic studies in mathematical education have been based on Saussure, Peirce, and Frege and many prior researches have explored the concepts in a perspective of semiotics. However, the relationship among semiotical elements and the formation and the evolution of a conception are still ambiguous and veiled in many aspects. This thesis is intended to show how a conception was formed and evolved by expression, which is an element of semiotics. In this process, I sought to partially illuminate the relationship among expressions, concepts, and objects.

Discoursive Analysis of Starcraft;Focused on Greimas's Semiotics (스타크래프트에 대한 담화분석;그레마스의 구조생성기호학을 중심으로)

  • Park, Tae-Soon
    • The Journal of the Korea Contents Association
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    • v.8 no.7
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    • pp.135-145
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    • 2008
  • This paper tried to analyze Starcraft's multiplay by using especially Greimas's theory of discourse. Greimas's theory of semiotics is known as a useful tool of analyzing non-verbal text as well as verbal text. The discourse of Starcraft is continuously made by subject and anti-subject. This characteristic of discourse- not given completely made- is the prominent difference from discourses made from other media. The subject and anti-subject, as actively crossing the position of enunciator and enunciatee each other, dynamically make and complete the discourse.

A discourse semiotics analysis on Hwang Sun-won's short story "Bulls" (황순원의 단편소설 「황소들」에 대한 담화 기호학적 분석)

  • Hong, Jeong-Pyo
    • 기호학연구
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    • no.56
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    • pp.137-158
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    • 2018
  • In 1999, the French semiotician Jacques Fontanille published his work on discourse semiotics as an attempt to overcome the limitations of structuralism. Discourse semiotics has expanded the realm of semiotics by taking a phenomenological approach that examines the structure of consciousness. Phenomenology pays special attention to the operation of human consciousness, which, instead of staying put, moves from one place to another-unbeknownst to its agent. This paper examines "Bulls" through a phenomenological approach as the short story depicts the stream of consciousness that unfolds within the inner world of Pau, the young male protagonist. The rhetorical approach to literary analysis works at the level of the speech act and directly relates to speech act theory. In rhetorics, figures and tropes are dominated by speech acts. Whereas conventional rhetorical analysis lacks a kinetic perspective as it revolves around flat semantic inspections, the discourse semiotics approach applied in this paper allows for an indepth multidimensional analysis where the analyses of ${\acute{e}}nonc{\acute{e}}$ and ${\acute{e}}nonciation$ complement each other. Presenting a peasant movement to the reader through the eyes of the young male protagonist Pau, "Bulls" is considered a significant literary feat in the history of Korea's New Literature as the work is highly regarded for its impressive depiction of a communal movement. This paper reinterprets and reevaluates the story under a new light, mainly through a rhetorical approach and a phenomenological approach that hinges on discourse semiotics.

Finding the hidden messages in the film "Korean War"

  • Yoo, Ji-Young
    • International Journal of Contents
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    • v.5 no.3
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    • pp.91-97
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    • 2009
  • This research is a study of the documentary film entitled "Korean War." My research focuses on the collective trauma and amnesia of the Korean War among the people of the U.S. in an effort to understand ongoing tensions between the U.S. and the two Koreas, both North and South. A study of the film also gives a way to read the hidden meaning of the film through deconstructing the film with Peircian semiotics, and scrutinizing its artistic choices of visual language. This study provides a review of the theory of trauma. It also gives insight into understanding the perceptions of the Korean War in the U.S.

A Study on the Ornamental Representation in Contemporary Commercial Space (현대 상업공간 실내디자인에 나타나는 오나먼트의 표상성에 관한 연구)

  • Han, Hea-Shin;Kim, Moon-Duck
    • Korean Institute of Interior Design Journal
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    • v.18 no.6
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    • pp.133-141
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    • 2009
  • Since Adolf Loos' Ornament and Crime was released, ornament had been regarded as a vice in Modern architecture. In Post Modern architecture, the ornamental vocabularies extracted from the classical architecture have been symbolically expressed. As a result, the significance of existence of and the use value of architecture have increased with improved intimacy to the public. However, many studies that have analyzed architecture in terms of semantics and semiotics focusing on communication between architecture and the public have admitted instability in architectural meaning because of the fundamental difference between architecture and language. At the same time, the architectural representation has encountered a lot of limitations along with the deconstruction and non-presentation theory in Post-Structuralism. Even under these circumstances, the ornamental representation can be a critical factor which makes communication possible while expressing spatial identity in this pluralistic contemporary society. Hence, this paper has established logical grounds for research based on theoretical investigation on the concept of representation, semiotics, and ornamental representation, with regard to spatial communication through ornamental representation in commercial space. Based on Peirce's Semiotics which is the typical theoretical science in terms of representation, this paper has analyzed the three kinds of signs (Icon, Index and Symbol) that he proposed. Peirce's classification of signs becomes ideal when the factors are well balanced, with room for combination instead of strict classification. It appears that his theory of signs would be useful in understanding and analyzing ornamental representation. This study on representational ornament could offer a plan for ideal communication and abundant spatial experience in the interior design of commercial space in which the expression of creative space identity is required.

Semiotic Analysis and Myth Studies of Madonna Fashion Images -A View Fashion Image from the Year of 2005 to 2011- (Madonna 패션이미지의 기호학적 분석과 신화연구 -2005~2011년 패션이미지 중심으로-)

  • Park, Young-Jin;Yim, Eun-Hyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.10
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    • pp.1161-1174
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    • 2011
  • An approach method of the semiotics theory is analyzing fashion: the look is that a sign represents one character and the image is interpreted as the destination of the changes. The fashion image interpretation by semiotics is possible because the fashion phenomenon by society has been accumulated in their abbreviation code. It is not possible to produce contradictions of the human imagination coined solution. The myth relieved to people, allowanced a meaning in the world and explained it have been unable to explain and protect us. Today's role of the world myth becomes the star's future. Public resting star's fashion image analysis promote that we understand the inherent desire. Madonna probably is one of the world's most famous women. To Create Madonna's own mythology staged image in various attire reveals symbolism. In this study, Madonna's fashion images, the myth 8 analysis of semiotics represent publicity. Madonna's album jacket 8 analysis of the myth. The fit and the relationship between the star and myths closely is obvious. The Madonna fashion image investigate that so forth implied myth into duality of feminine, upset of gender roles, upset of sexual roles, object of worship. In addition to the creation of these myths are based on sensuality heterosexual fashion images, body-conscious look, lingerie look, Androgynous Look, Dominatrix Look in the fashion style of the images, fashion items made to body suit, bra top, black panties, black boots, long gloves, pink, red, gold, satin, and leather; the addition, there are exaggerated props and accessories. These use such as the human body building wave blond hair. This study through Madonna's fashion image, semiotics analysis is acquainted with suitable means of myth.