• Title, Summary, Keyword: Semiotics

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A Study on the Spatial Analysis in Semiotic Architecture - Focus on the early works of M. Graves and p. Eisenman - (기호론적 건축의 공간해석에 관한 연구 - 그레이브스와 아이젠만의 초기작품을 중심으로 -)

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    • Korean Institute of Interior Design Journal
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    • no.28
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    • pp.17-24
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    • 2001
  • This study aims at the spatial analysis in semiotic architecture focusing on the early works of M. Graves and P. Eisenman, the representative architects of semiotic architecture. This study on the semiotics of architectural space can be started with literaeur's approaches which recognizes it as the language. Thus, to applicate semiotics in architectural space means a methodology reaching for essential architecture. The conclusions of the study as per the above mentioned aims and intentions are as follows: The viewpoint of spatial analysis in M. Graves's semiotic architecture is defined the semantic metaphorical space of denotative context : That of P. Eisenman's described the synthetic deep of connotative self-restraint.

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A Semiotic Analysis of the Process of Documentation : Visual Ethnography (기록(documentation) 과정에 대한 기호학(semiotics)적 분석 : 시각적 문화기술연구)

  • Kim, Misuk
    • Korean Journal of Child Studies
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    • v.27 no.6
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    • pp.199-215
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    • 2006
  • In this study of the documentation process, a toddler's behavior was interpreted through use of text and picture both of which are subjective representations of reality. Two teachers deconstructed and reconstructed their knowledge of a photographed toddler by first referring to scientific theories from a text. They used these theories to analyze markings drawn on paper by the toddler in the photograph. But, the theories from the text were transformed into a new theory in the documentation process of reflecting on the history of markings in different contexts. Thus, the semiotics of pictures and texts changed in addition to change in meanings. This demonstrates the variability of signs, as in the concept of "rhizome" (Deleuze and Guattari, 1999).

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A Study on the Analysis of Iconic Architectural Design Methods based on Peirce's Semiotics (퍼어스의 기호학적 분석을 통한 건축공간의 아이코닉 디자인 방법에 관한 연구)

  • So, Soo-Won;Shim, Eun-Ju
    • Proceedings of the Korean Institute of Interior Design Conference
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    • pp.129-134
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    • 2006
  • Before the information revolution, written languages used to be our major communication method, but with development of various types of mass media technologies the role of visual images are becoming more and more essential. Computer which is one of the most popular information medias of today has influenced our lives in many ways including the way we communicate through icons. The current study first explores Peirce's semiotic theory and then accordingly Investigates programs, concepts and expressions of iconic designs. Lastly, analyze modern iconic architectural design examples by using the theoretical framework in order to define concepts of semiotic and its relationship architectural design applications as design methods.

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The Meaning of the Arrows Used in Science Textbooks (과학 교과서에 사용된 화살표의 의미)

  • Han, Jae-Young
    • Journal of Korean Elementary Science Education
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    • v.25 no.3
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    • pp.244-256
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    • 2006
  • Elementary teachers should lower their levels of expectation and indeed perspectives to those of elementary students. Even in relation to basic symbols, such as an arrow, can be read differently by teachers or students. Semiotics deals with the creation of meaning in rotation to symbols and signs. This study introduces semiotic analysis to the study of science textbooks. Elementary science textbooks contain a great many inscriptions, such as photographs and cartoons, even more than texts, such as words and sentences. Inscriptions employ various social conventions such as arrows, auxiliary lines, etc. Some conventional signs, however, hold different or indeed multiple meanings than the textbook author intended the sign to have. The arrows used in science textbook, mainly in the inscriptions, were analyzed and classified according to their intended meaning. The results indicated that teachers should use such arrows more carefully in lessons with elementary students.

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Symbolic Meanings in Postmodern Fashion Advertisements

  • Lee, Jaeil
    • The International Journal of Costume Culture
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    • v.7 no.1
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    • pp.17-27
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    • 2004
  • Using semiotic analysis, visual images in selected postmodern fashion advertisements were analyzed. Semiotics is the study of the structure of the meanings of signs. Semiotic analysis involves deconstruction, and thus draws on the researcher’s value-mediated introspection and subjective interpretation of texts i.e., ads). Through deconstruction, culturally assigned meanings, which represent consumers and culture, were revealed. Postmodern characteristics including open interpretation, use of the human body as an object, multi page format, new mood, black and white scenes, use of real people, and new ideology were identified in the ads. The importance of analyzing visual images in fashion ads was stressed in the findings of the study, as was the importance of educating consumers on how to read the visual images.

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Understanding of programming thinking from Semiotics Perspective (기호학적 관점에서 프로그래밍 사고의 이해)

  • Kim, Dong Man;Lee, Tae Wuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.275-276
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    • 2020
  • 이 연구의 목적은 기호학적 관점에서 프로그래밍에서 발생하는 학습자의 사고 과정을 이해하기 위함이다. 그래서 프로그래밍의 표상과정을 이해하기 위한 기호작용 모형을 제안하였다. 이 연구의 결론은, 프로그래밍 교육에서 구성주의(constructivism) 학습 이론을 적용하기 위해서는 개인의 해석체와 프로그래밍 요소에서 인터텍스트(intertext) 속성을 파악하는 것이 선결과제인 것과 프로그래밍 맥락인 콘텍스트(context)의 중요함을 확인하였다. 후속 연구로 인지언어학적 방법으로 학습자가 프로그래밍에서 표상한 해석체(interpretant)와 콘텍스트(context), 인터텍스트(intertext) 등의 상호작용을 구체적으로 알아보는 연구를 진행하고자 한다.

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Socio-Semiotic Analysis of Plural Sexuality Represented in Modern Fashion (I) (현대패션에 표현된 다원적 성에 관한 사회기호학적 분석 (I))

  • Choi, Kyung-Hee;Kim, Min-Ja
    • Journal of the Korean Society of Costume
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    • v.57 no.2
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    • pp.190-201
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    • 2007
  • The purpose of this study Is to reinterpret sexuality represented in modern fashion with the conception of plural sexuality from post-structuralism in socio-semiotic approach. It consists of two parts.: The first part provides the theoretical background and the methodological framework of this study. The second part ultimately accomplishes this study by empirical research, which is to infer plural sexuality articulated with fashion images in men's and women's popular fashion magazines in Korea since 2000 and sexual ideology signified in modern fashion. In this part the theoretical background was focused on the conception of sexuality on the basis of Foucault's idea, and then the framework for this study was made up from socio-semiotic perspective. The conception of sexuality in Foucauldian post-structural idea maintains the view of plural sexuality, which floats by power relationship between dominant and oppositional discourses in a specific historical context. Socio-semiotics suggests a contextual methodology to analyze the phenomena of material culture by articulating the range of material objects with that of ideology. The socio-semiotic model applied to sexuality represented in fashion is the framework of classifying into the several versions of fashion images from fashion as a material object and then inferring sexual ideology codified in them. In addition, three stages of producer/object/user in socio-semiotics were revised into 'dominant sexuality' with mainstream fashion out of dominant discourses,'oppositional sexuality' to create anti-fashion from oppositional discourses of subculture, and 'alternative sexuality' to be appropriated to dominant discourses by the mix of mainstream fashion and anti-fashion.

A Study on Significations of the Web site's Images -concentrated on the Web site of the Supreme Brands- (웹사이트 이미지의 의미작용에 관한 연구 -명품 브랜드 웹사이트의 인트로 페이지를 중심으로-)

  • Park Young-Won;Park Sang-Hyeok
    • Journal of Science of Art and Design
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    • v.8
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    • pp.129-159
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    • 2005
  • Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

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Semiotics approach to one-person Creative Company (1인 창조기업의 기호학적 분석)

  • Lee, Ji-Seok;Kwon, Jong-Wook
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.470-479
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    • 2013
  • This study analyzed the features and problems of one-person creative company development policy by using the image of brand identity of one-person creative company and the model of the symbol square. In order to solve the youth unemployment and to induce youth foundation, Korean government particularly Small and Medium Business Administration (SBA) paid great attention to 'One-Person Company' followed by One-Person Knowledge Company policy in 2008. Finally, this policy became One-Person Creative Company in 2009 when SBA faced criticism. However, according to semiotics analysis, symbolic conflicts were found in the policy given that this policy was not considered the role of the co-founder in venture ecosystem. This study provides practical implications for new directions of the one-person creative company policy of government; (1) one-person knowledge company ${\rightarrow}$ (2) one-person creative company ${\rightarrow}$ (3) 1+1 creative company.