• Title/Summary/Keyword: Showroom

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A Study on the Planning for Interior Design of Showroom (쇼륨 실내디자인 계획 방향에 관한 연구)

  • 김경순
    • Korean Institute of Interior Design Journal
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    • no.7
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    • pp.45-49
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    • 1996
  • The purpose for this study shows general planning direction about showroom which can enhance sales promotion, and corporate image and through buyer negotiation increasing export. We can divide showroom as promotional showroom and institutional showroom as a whole. The results of this research can be summarized as follows : There is no uniformed design plan of display for the P.R of showroom. And they need independent business space. But, there is no attractive factors to fascinate their consumer and thus there is no sufficient service facility, Also, some more effective planning is needed to support their supervisors. I wish to suggest some planning direction on the basis of research problems : We need to divide four space- that is entrance space, display space management space, service space-to allocative effectively space for the purpose of charging product. P.R. We should set up uniformed design policy which can contribute P.R.-that is corporate color, unform . logotype, sign, pamphlet etc.

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A Study on the Interior Design Proposal for Motor Showroom as a Sales Policy (판매전략으로서의 승용차 전시매장 실내디자인에 관한 연구 -현황 분석을 통한 유형별 분류에 따른 제안-)

  • 천진희;김혜원
    • Korean Institute of Interior Design Journal
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    • no.3
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    • pp.64-70
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    • 1994
  • The objective of this study is to provide recommendations for the interir design of motor showroom as a sales policy. ten cases of motor showrooms were selected from already observed 50 showrooms in Seoul area. findings revealed that the car industries of Korea should meet the strong needs of differentiated sales policy, and the showroom design was an important factor which influenced client's pruchasing power. From these findings and analyses, this study suggests that each brand has to represent the typical total image to appeal to the consumer strongly . Additionally each showroom should be flexible in modification to meet the diverse conditions such as the location, required function and the trend of consumers. In conclusion , researchers provided 6 types of recommendations in terms of floor plan and interior elements such as circulation path, moduled furniture and objects color and lighting variation . Hopely, this research provides more functional and comfortable environment of automobile showrooms for consumers and companies.

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A MULTIOBJECTIVE MODEL OF WHOLESALER-RETAILERS' PROBLEM VIA GENETIC ALGORITHM

  • MAHAPATRA NIRMAL KUMAR;BHUNIA ASOKE KUMAR;MAITI MANORANJAN
    • Journal of applied mathematics & informatics
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    • v.19 no.1_2
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    • pp.397-414
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    • 2005
  • In the existing literature, most of the purchasing models were developed only for retailers problem ignoring the constraint of storage capacity of retailers shop/showroom. In this paper, we have developed a deterministic model of wholesaler-retailers' problem of single product. The storage capacity of wholesaler's warehouse/showroom and retailers' showroom/shop are assumed to be finite. The items are transported from wholesaler's warehouse to retailers' Own Warehouse (OW) in a lot. The customer's demand is assumed to be displayed inventory level dependent. Demands are met from OW and that spaces of OW will immediately be filled by shifting the same amount from the Rented Warehouse (RW) till the RW is empty. The time duration between selling from OW and filling up its space by new ones from RW is negligible. According to relative size of the retailers' existing (own) warehouse capacity and the demand factors, different scenarios are identified. Our objectives are to optimize the cost functions of wholesaler and two retailers separately. To solve this problem, a real coded Genetic Algorithm (GA) with roulette wheel selection/reproduction, whole arithmetic crossover and non-uniform mutation is developed. Finally a numerical example is presented to illustrate the results for different scenarios. To compare the results of GA, Generalised Reduced Gradient Method has been used for the problem. Also, a sensitivity analysis has been performed to study the variations of the optimal average cost with respect to the different parameters.

A Study on the Examination of Store Display Characteristics according to Spatial Configuration (공간구조에 따른 상업공간의 전시특성 분석)

  • Chong, Kyong-Suk;Kim, Young-Ook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.159-163
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    • 2005
  • The purpose of this study was to analyze the relationship between the product characteristics and spatial configuration in a retail store. This study utilized the analytical method of Space Syntax, and the software package used for the analysis was New-wave and Pesh. The qualitative study focused on the showroom of 'H INTERIOR', a leading furniture company in Korea, and examined the accessibility of the space. The result showed that the main accessible route was well established in the retail store, and more trendy and fashionable products were likely to be displayed in more accessible places. Also, the products in the selected showroom were arranged according to the pricing information, so that products with lower price were displayed in more accessible places. This study suggested that it be important to adequately and appropriately display the products in relation to the characteristics of products, and implied that the method of Space Syntax was useful to strategically evaluate the display in retail spaces.

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금상 진성찬_ 중앙대-The Showroom on counrtyard

  • Korean Structural Engineers Association
    • 건축구조
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    • v.12 no.4
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    • pp.56-57
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    • 2005
  • 홍대앞의 지상4층, 지하3층의 전시판매시설, 도심지의 부족한 녹지공간을 해소하고자 300평의 대지에 공원을 조성하고 건물은 필로티를 두어 통행과 이동이 용이하도록 하였다. 전체건물은 트러스아치로 이루어진 주 구조체에서 기둥을 내려 각층 슬래브를 받치는 매단구조이며 2개의 도로가 교차되는 지점으로 다수의통행인에 대응하도록 전시실을 케이블로 지지된 캔틸레버로 내밀어 공간을 만들었다.

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An Analysis of a Strategy for the Activation of Korean Wave K-Fashion (한류 K-패션 활성화를 위한 전략 분석 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.175-192
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    • 2017
  • The purpose of this study is to provide the characteristics and development direction of K-fashion and to systematize the strategic features performed by government agencies, fashion associations, fashion companies, and other companies to activate K-fashion. This research analyzed K-fashion related articles published in major newspapers and magazines in Korea from the late 1990s to early 2017. The results of the study are as follows. 1. The characteristics of K-fashion are as follows: The first is a trendy and sophisticated design with modern sensibilities, unique designs that reinterpret the latest trends with designer creativity, practical and popular designs that ordinary people can wear comfortably in everyday life. The second is functional and trendy materials. The third is excellent sewing technology. The fourth is rapid turnover of products by quick connections among planning, production and sales. The fifth is a lower price than quality. 2. The direction for K-fashion to pursue was the continuous and ongoing development of the above characteristics and the creation of a 'design with the Korean emotion of its 5,000 year history'. 3. The following projects were carried out to promote K-fashion. 1) Utilization of K-pop, K-drama and other Korean wave content. (1) Holding a fashion concert event that combines Idol's K-Pop performances with fashion shows. (2) Hallyu (Korean wave) star's costume support and design collaboration with Hallyu stars. (3) Collaboration between entertainment companies and fashion companies. 2) Nurturing a global fashion branding project. 3) Business support for overseas expansion of the K-fashion brand. (1) Support project for foreign trade fair participation. (2) Holding a fashion brand fair in Korea. (3) Overseas business support by establishing a showroom and design center 4) Business to discover and nurture new designers

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A Study on the Experiential Characteristics of Museum Visit and Its Periodical Implications (박물관 관람경험의 특성과 시대적 의미에 관한 연구)

  • 김민아
    • Korean Institute of Interior Design Journal
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    • no.25
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    • pp.191-197
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    • 2000
  • This thesis is focused on the visitors varied experiences of the current museum architecture. The current trend and periodical development of visitors experiences are discussed by analyzing the factors such as the external symbol scheme, the exhibition space scheme, and the visitors circulation scheme which are involved with a visitors experience and thus classifying the experiences related to each sample museum. Examining and providing logical descriptions on each of the schemes helps comprehend the visitors varied experiences. This research, which deals with thoroughly understanding a museum as an architecture followed by taking visitors experiences into account, is aimed to contribute to improving visitors experiences in the course of designing a museum. The above-mentioned types of combination applied to each museum chosen for the research help understand the following : National museums show predominance of specific visitors experiences. As for the external symbol scheme, most of national museums have adopted the temple type, whereas international museums have equally adopted with the temple type and the showroom type which are characterized by its dedication to function and being in balance between contents and formalities.

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Planning Features of Recent House Showrooms in the Seoul Metropolitan Areas (최근 수도권 모델하우스에 나타난 공간구성 경향에 관한 연구)

  • Sung, Ki-Won;Lee, Hyun-Jeong
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.11a
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    • pp.72-75
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    • 2004
  • The focus of this study was on spatial and interior characterization of recently developed and marketed apartments. The house showrooms in the Seoul Metropolitan Areas that have recently been open were selected and analyzed. The floor plans and relevant materials via website for each showroom provided by major housing development companies were examined, and site visits were made. The finding of this study indicated that high-tech systems were applied to heighten security and safety. It was revealed that various exterior design features were adopted and emphasized, so they affected spatial composition and utilization. Another finding was the use of environmentally friendly materials and features as indoor air quality became an emerging concern. Additionally, it was noticed that features in relation to open housing and interior finishes became more customized to meet different needs of consumers. Therefore, the characteristics of recent house showrooms were summarized into high-tech, environmental friendliness, and customization.

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