• Title, Summary, Keyword: Situational Factor

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Measuring the Important Factors Influencing Family Restaurant Choice (대학생의 패밀리레스토랑 선택에 영향을 미치는 중요요인의 평가)

  • 강종헌;김정미
    • Korean journal of food and cookery science
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    • v.20 no.2
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    • pp.187-195
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    • 2004
  • The aim of this study was to test the different situational characteristics of family restaurant choice. Accordingly, this study measured the important factors influencing family restaurant choice between university student's situational characteristics. In this study, the important factors were food presentation-related, facility-related, food quality & value-related and service-related factors. The findings from this study were as follows. Results of analyzing the validity and the internal consistency of important factors showed that the convergent and discriminant validitys of important factors are supported, and cronbach's alpha showed that the internal consistency of important factors is supported. It was found that groups of different situational characteristics perceived that facility factor was significantly important factor influencing their family restaurant choice. It was found that the important factor was statistically significant with regard to the difference situational characteristics. Finally, the results of the study provide seine insights into the market-oriented types of foodservice marketing strategies or tactics to enable family restaurant to effectively manage and more competitive.

Effects of Situational Involvement on Impulse Buying of Apparel Products in Cable TV Home Shopping (케이블 TV 홈쇼핑에서 의류제품 충동구매에 대한 상황적 관여 연구)

  • Chang Ji-Yean;Lee Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2
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    • pp.233-244
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    • 2006
  • The purpose of this study is to examine the effects of situational involvement on impulse buying of clothing products in cable TV home shopping. Data were obtained from 235 women aged between 20 and 50 living in Seoul metropolitan area who have bought apparel products on impulse through cable TV. The data were analyzed using factor analysis, cluster analysis, MANOVA, and Chi-square analysis. By factor analysis, two factors of situational involvement factors were identified: Emotional Involvement and Cognitive Involvement. Based on situational involvement, consumers were classified into four groups; High Involvement, Low Involvement, Cognitive Involvement, and Emotional Involvement groups. These groups showed different decision making styles. The situational involvement groups were also different in terms of demographic characteristics, purchase behaviors, types of impulse purchase products, and responses to marketing stimuli. The findings of this study provide useful information for retails of Cable TV home shopping. Retailers may need to make useful marketing efforts for each types of situational involvement.

A Study on the Effect of Situational Constraints of Negotiation affects Outcomes: Focus on the Conditions of Trade Contracts (협상의 상황적 제약이 협상성과에 미치는 영향에 관한 연구 - 무역계약 상황을 중심으로 -)

  • Kim, Ji-Yong
    • International Commerce and Information Review
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    • v.11 no.2
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    • pp.329-342
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    • 2009
  • The purpose of this study was to identify the issues which how situational constraints of negotiation affect outcomes. To achieve the purpose of this research, a multiple regression model was set up to identify the relationships between situational constraints of negotiation and negotiation outcome on international trade contracts. To implement the study, empirical questionnaires were collected from Korean business men who have actually conducted international trade with foreign firms. Reliability analysis and factor analysis were used to assess the reliability and validity of research variables. and multiple regression analysis were used for testing the relationships between situational constraints of negotiation and negotiation outcome. From this study, following results were identified; i) situational constraints of negotiation effects on negotiation outcomes ii) arbitrary and continuous situations affect significantly positive on negotiation outcomes iii) submissive situations affect significantly negative effects on negotiation outcomes In conclusion, participant of negotiation and their managers try to promote negotiation situation toward to arbitrary and continuous situations if they have any availability.

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A Study of the Influence of Situational.Emotional Factors on Impulsive Buying in Duty-Free Shops (면세점내 상황적.감정적 요인이 충동구매에 미치는 영향에 관한 연구)

  • Jung, Joo-Won;Cho, So-Yeon;Park, Myung-Hee
    • Journal of the Korean Home Economics Association
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    • v.48 no.8
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    • pp.99-111
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    • 2010
  • The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

Moderating Effect of Situational Factors on Purchase Intention and Purchase Behavior for Environmentally Friendly Products (친환경 제품 구매의도와 구매행동 간의 상황적 요인의 조절효과)

  • Kim, Sa-Won;Lee, Soo-Hyung
    • Journal of Environmental Science International
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    • v.27 no.12
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    • pp.1195-1203
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    • 2018
  • Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensitivity, product quality perception, and label trust on the relationship between purchase intention and purchase behavior for environmentally friendly products. First, we conducted a theoretical consideration through a review of literature on price sensitivity, product quality perception, label trust, purchase intention and purchase behavior. Based on the literature review, we designed a structural model and developed the hypotheses. Next, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 213 samples were collected and the data were analyzed using a structural equation model (LISREL 8.70). The results suggest that the situational factor of label trust has a moderating effect on the relationship between purchase intention and purchase behavior for environmentally friendly products. However, price sensitivity and product quality perception have no moderating effect. This means that trust in labels is important when consumers want to buy environmentally friendly products. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

Effects of Situational Variables on Clothing Purchase Types -Planning Purchase, Unplanning Purchase, and Impulse Purchase- (의복 구매 유형에 관련된 상황 변수 연구 -계획구매, 비계획구매, 충동구매를 중심으로-)

  • 신정희;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.4
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    • pp.536-548
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    • 1994
  • The puprpose of this study were to investigate the conceptual framework of situational variables on clothing types, to find out the relationship between situational variables and personality characteristics, and to determine the effects of situational variables on clothing purchase types. A Questionnaire was developed based on the previous studies. Data was collected from 530 women living Pusan and analyzed by the factor analysis, person correlation, and discriminant analysis. The results of this study were as following; Communication situations and purchasing situations were found out to be different on clothing purchase types. In planning purchase, consumers were affected by printed and tele-communication information search and were affected by interpersonal information search in unplanning purchase. In impulseing purchase, consumers were affected by store information search. It was found out that consumers with high rational clothing involvements were affected by only the purchasing situations when they would buy clothing, but consumers with high emotional clothing involvements were affected by the communication situations as well as the purchase situations. Consumers with high self monitoring traits were not affected by the communication situations and mostly the purchasing situations. Results showed that the purchasing situation was the most significant variables in clothing purchase behavior, communication situating or purchasing situations were differently influenced on clothing purchase types.

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Technical, Individual and Situational Factors Affecting Intention to Use of Mobile Easy Payment Service : Focusing on the Moderating Effects of Subjective Norms (기술, 개인, 상황 특성이 모바일 간편 결제서비스 이용의도에 미치는 영향 : 주관적 규범의 조절효과)

  • Park, Hyunsun;Kim, Sanghyun
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.105-115
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    • 2018
  • With the development of information and communication technologies, popularization of smart phones, and relaxation of the government regulation, mobile easy payment service is rapidly growing as a major financial service. Therefore, this study examines factors that influence the intention to use mobile easy payment service through empirical analysis. We collected 386 responses by survey and formed structural equation modeling with AMOS 22.0. The results show that technical factors(relative advantage, security), individual factor(self-efficacy), situational factors(trust in prior services and satisfaction of prior services) had a positive effect on the perceived value. In addition, perceived value had a positive effect on the intention to use mobile easy payment services. Lastly, subjective norms are closely related to the relationship between perceived value and intention to use mobile easy payment services. The results can be expected to provide useful references to the Fintech related industry fields.

A Empirical Study on Situational Factor of ERP Introduction

  • Yim, Ki-Heung;Kim, Jong-Ho;Quan, Yue-Shun
    • 한국디지털정책학회:학술대회논문집
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    • pp.181-188
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    • 2007
  • In today's dynamic and turbulent business environment, in order to become globally competitive, many companies are trying to get closer to the customer and deliver value added product and services in the shortest possible time which demands integral ion of business processes of an enterprise. Enterprise Resource Planning (ERP) is such a strategic tool, which helps the company to gain competitive edge by integrating all business processes and optimizing the resources available. This paper throws light on how ERP evolved, what makes up an ERP system and what it has to offer to the industries. The paper includes the role of ERP, perception of ERP value, ERP plan and direction. The author also argues checkpoints as a preview to ERP introduction.

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An Empirical Study on Situational Factor of ERP Introduction

  • Yim, Ki-Heung;Chong, Min-Yeong;Ra, Jong-Hei
    • Journal of Digital Convergence
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    • v.5 no.1
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    • pp.9-15
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    • 2007
  • In today's dynamic and turbulent business environment, in order to become globally competitive, many companies are trying to get closer to the customer and deliver value added product and services in the shortest possible time which demands integration of business processes of an enterprise, Enterprise Resource Planning (ERP) is such a strategic tool, which helps the company to gain competitive edge by integrating all business processes and optimizing the resources available. This paper throws light on how ERP evolved, what makes up an ERP system and what it has to offer to the industries. The paper includes the role of ERP, perception of ERP value, ERP plan and direction. The author also argues checkpoints as a preview to ERP introduction.

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Decision Model of the Effectiveness for Advanced that Security Visualization (발전된 보안 시각화 효과성 결정 모델)

  • Lee, Min-Sun;Lee, Kyung-Ho
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.1
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    • pp.147-162
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    • 2017
  • With the advent of various services and devices in the change of IT environment, increasing the complexity of the data, and increasing scale of IT, Many organizations are experiencing the difficulty of analyzing and processing with a large amounts of data for security situations awareness. Therefore, propose the enhancement of security situational awareness through visualization in order to solve the problems of slow response and security situational awareness in organizational risk management. In this paper, we selected the evaluation factors and alternatives for effective visualization by considering user type, situational awareness step, and information visualization attributes through various studies on visualization. And established AHP layer model. Based on this, by using the AHP method for solving the problem of multi-criteria decision making, by calculating the factors for effectively visualizing and the importance of alternative by factor, try to propose a visualization method that can improve the effectiveness of the security situational awareness according to the purpose of visualization and the type of user.