• Title, Summary, Keyword: Social Network Analysis

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Comparison of Recommendation Using Social Network Analysis with Collaborative Filtering in Social Network Sites (SNS에서 사회연결망 기반 추천과 협업필터링 기반 추천의 비교)

  • Park, Sangun
    • Journal of Information Technology Services
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    • v.13 no.2
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    • pp.173-184
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    • 2014
  • As social network services has become one of the most successful web-based business, recommendation in social network sites that assist people to choose various products and services is also widely adopted. Collaborative Filtering is one of the most widely adopted recommendation approaches, but recommendation technique that use explicit or implicit social network information from social networks has become proposed in recent research works. In this paper, we reviewed and compared research works about recommendation using social network analysis and collaborative filtering in social network sites. As the results of the analysis, we suggested the trends and implications for future research of recommendation in SNSs. It is expected that graph-based analysis on the semantic social network and systematic comparative analysis on the performances of social filtering and collaborative filtering are required.

Social Network Analysis and Its Applications for Authors and Keywords in the JKSS

  • Kim, Jong-Goen;Choi, Soon-Kuek;Choi, Yong-Seok
    • Communications for Statistical Applications and Methods
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    • v.19 no.4
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    • pp.547-558
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    • 2012
  • Social network analysis is a graphical technique to search the relationships and characteristics of nodes (people, companies, and organizations) and an important node for positioning a visualized social network figure; however, it is difficult to characterize nodes in a social network figure. Therefore, their relationships and characteristics could be presented through an application of correspondence analysis to an affiliation matrix that is a type of similarity matrix between nodes. In this study, we provide the relationships and characteristics around authors and keywords in the JKSS(Journal of the Korean Statistical Society) of the Korean Statistical Society through the use of social network analysis and correspondence analysis.

Social Network Analysis to Analyze the Purchase Behavior Of Churning Customers and Loyal Customers (사회 네트워크 분석을 이용한 충성고객과 이탈고객의 구매 특성 비교 연구)

  • Kim, Jae-Kyeong;Choi, Il-Young;Kim, Hyea-Kyeong;Kim, Nam-Hee
    • Korean Management Science Review
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    • v.26 no.1
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    • pp.183-196
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    • 2009
  • Customer retention has been a pressing issue for companies to get and maintain the loyal customers in the competing environment. Lots of researchers make effort to seek the characteristics of the churning customers and the loyal customers using the data mining techniques such as decision tree. However, such existing researches don't consider relationships among customers. Social network analysis has been used to search relationships among social entities such as genetics network, traffic network, organization network and so on. In this study, a customer network is proposed to investigate the differences of network characteristics of churning customers and loyal customers. The customer networks are constructed by analyzing the real purchase data collected from a Korean cosmetic provider. We investigated whether the churning customers and the loyal customers have different degree centralities and densities of the customer networks. In addition, we compared products purchased by the churning customers and those by the loyal customers. Our data analysis results indicate that degree centrality and density of the churning customer network are higher than those of the loyal customer network, and the various products are purchased by churning customers rather than by the loyal customers. We expect that the suggested social network analysis is used to as a complementary analysis methodology with existing statistical analysis and data mining analysis.

The Study on the Research Trend of Social Network Analysis and the its Applicability to Information Science (사회 연결망 분석 연구동향 및 정보학 분야에서의 활용가능성에 관한 연구)

  • Kim, Seong-Hee;Chang, Rho-Sa
    • Journal of the Korean Society for information Management
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    • v.27 no.4
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    • pp.71-87
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    • 2010
  • In this study, we analyzed the research trend of social network analysis. We investigated how this topic can be linked to the information science. We analyzed 163 articles that were retrieved from searching "social network analysis" in the keyword search field from 2000 to 2009. The study revealed the fast growth of the research of social network analysis in recent years. Also, the study showed that social network analysis has been applied to many cognate disciplines including management science, education science, and administration science. Finally, the study showed that social network analysis is a field equally important to information science as to other disciplines. Particularly, the study demonstrated that social network analysis can be applied to bibliometrics, including webmetrics.

Effects of Centrality on IT Usage Capability : A Perspective of Social Networks (조직 내 중심성이 IT활용능력에 미치는 영향: 소셜네트워크 관점)

  • Kim, Hyo-Jun;Kwahk, Kee-Young
    • The Journal of Information Systems
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    • v.20 no.1
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    • pp.147-169
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    • 2011
  • In organizations, evaluating the competency of individuals through the position or status has many limitations. To overcome these limitations, this study analyzes the organization's informal network using social network analysis. We measured out-degree centrality and in-degree centrality by making use of social network analysis technique. Out-degree centrality is interpreted as 'madangbal' in that actors actively help other people, while in-degree centrality is interpreted as 'prestige' in that other people want to have a relationship with. This research examines the effects of individual's 'prestige' and 'madangbal' in the instrumental network and communication network on IT competency. We carried out empirical analysis using social network data that were collected from undergraduate students. The result reveals that relationship between IT competency and centrality in the instrumental network is statistically significant, while relationship between IT competency and centrality in the communication network does not show significant results.

The Artistic Practical Use of Social Network Visualization through the Information Aesthetic Interpretation (정보미학적 해석을 통한 소셜네트워크 시각화의 예술적 활용)

  • Bang, Seungae;Yoon, Joonsung
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.16-23
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    • 2013
  • This paper analyzes the artistic practical use of social network visualization through the aesthetic information interpretation. The first social network visualization has emerged as 'Sociogram' in the form of social network analysis(SNA). Since social network has complex, the analyzing technology of social network has emerged. Early social network visualization has a practical purpose to measure the social structure, but current social network visualization divided into various forms from artistic expressions through information. This paper divide into two categories based on the artistic application of social network visualization. First, this research focuses on the static graph based on analog. Second, this research analyze the category of interacted visualization to generate a real-time digital image. This paper presents the fusion of paradigm between engineering and art through this way.

Correlation of Social Network Types on Health Status of Korean Elders (노인의 사회 연결망 유형과 건강상태와의 관련성)

  • Cheon, Eui-Young
    • Journal of Korean Academy of Nursing
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    • v.40 no.1
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    • pp.88-98
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    • 2010
  • Purpose: The purpose of this study was to identify the social network types of elders and to identify differences among latent classes by social network. Methods: The data of 312 elders used in this study were collected from health, welfare, and other facilities and from elders living in the community. The interviews were conducted from July 16 to September 30, 2007 using a standard, structured questionnaire. Descriptive statistics, one way ANOVA with the SPSS 15.0 program and latent class analysis using Maximum Likelihood Latent Structure Analysis (MLLSA) program were used to analyze the data. Results: Using latent class analysis, social network types among older adults were identified as diverse for 58.0% of the sample, as family for 34.0%, and as isolated for 8.0%. The health status of respondents differed significantly by network type. Elders in diverse networks had significantly higher health status and elders in isolated networks had significantly lower physical health status on average than those in all other networks. Conclusion: The results of this study suggest that these network types have important practical implications for health status of elders. Social service programs should focus on different groups based on social network type and promote social support and social integration.

Network Analysis on Communication of Welfare Policy Using Twitter Data

  • Seo, Bojun;Lee, Soochang
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.58-64
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    • 2018
  • This main purpose of the study is to identify social network of communicators sharing information on Bokjiro for publicizing welfare policy. This study employs NodeXL pro to understand networks and their role in the social network. The data for social network analysis was collected from Twitter for a week. The result of the analysis shows that the social network of communicators on Bokjiro does not have many nodes. It also has an independent network with high possibility of information distortion. Little communicators have controlling power in information flow in one way of communication. According to the result, it is not effective for marketing strategy of welfare policy in providing online information through Bokjiro. The study suggests that the government should use the transactional approach to marketing based on agent-oriented activity focusing on the exchange relationship between information providers and demanders in an age of networked intelligence.

Improved Social Network Analysis Method in SNS (SNS에서의 개선된 소셜 네트워크 분석 방법)

  • Sohn, Jong-Soo;Cho, Soo-Whan;Kwon, Kyung-Lag;Chung, In-Jeong
    • Journal of Intelligence and Information Systems
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    • v.18 no.4
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    • pp.117-127
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    • 2012
  • Due to the recent expansion of the Web 2.0 -based services, along with the widespread of smartphones, online social network services are being popularized among users. Online social network services are the online community services which enable users to communicate each other, share information and expand human relationships. In the social network services, each relation between users is represented by a graph consisting of nodes and links. As the users of online social network services are increasing rapidly, the SNS are actively utilized in enterprise marketing, analysis of social phenomenon and so on. Social Network Analysis (SNA) is the systematic way to analyze social relationships among the members of the social network using the network theory. In general social network theory consists of nodes and arcs, and it is often depicted in a social network diagram. In a social network diagram, nodes represent individual actors within the network and arcs represent relationships between the nodes. With SNA, we can measure relationships among the people such as degree of intimacy, intensity of connection and classification of the groups. Ever since Social Networking Services (SNS) have drawn increasing attention from millions of users, numerous researches have made to analyze their user relationships and messages. There are typical representative SNA methods: degree centrality, betweenness centrality and closeness centrality. In the degree of centrality analysis, the shortest path between nodes is not considered. However, it is used as a crucial factor in betweenness centrality, closeness centrality and other SNA methods. In previous researches in SNA, the computation time was not too expensive since the size of social network was small. Unfortunately, most SNA methods require significant time to process relevant data, and it makes difficult to apply the ever increasing SNS data in social network studies. For instance, if the number of nodes in online social network is n, the maximum number of link in social network is n(n-1)/2. It means that it is too expensive to analyze the social network, for example, if the number of nodes is 10,000 the number of links is 49,995,000. Therefore, we propose a heuristic-based method for finding the shortest path among users in the SNS user graph. Through the shortest path finding method, we will show how efficient our proposed approach may be by conducting betweenness centrality analysis and closeness centrality analysis, both of which are widely used in social network studies. Moreover, we devised an enhanced method with addition of best-first-search method and preprocessing step for the reduction of computation time and rapid search of the shortest paths in a huge size of online social network. Best-first-search method finds the shortest path heuristically, which generalizes human experiences. As large number of links is shared by only a few nodes in online social networks, most nods have relatively few connections. As a result, a node with multiple connections functions as a hub node. When searching for a particular node, looking for users with numerous links instead of searching all users indiscriminately has a better chance of finding the desired node more quickly. In this paper, we employ the degree of user node vn as heuristic evaluation function in a graph G = (N, E), where N is a set of vertices, and E is a set of links between two different nodes. As the heuristic evaluation function is used, the worst case could happen when the target node is situated in the bottom of skewed tree. In order to remove such a target node, the preprocessing step is conducted. Next, we find the shortest path between two nodes in social network efficiently and then analyze the social network. For the verification of the proposed method, we crawled 160,000 people from online and then constructed social network. Then we compared with previous methods, which are best-first-search and breath-first-search, in time for searching and analyzing. The suggested method takes 240 seconds to search nodes where breath-first-search based method takes 1,781 seconds (7.4 times faster). Moreover, for social network analysis, the suggested method is 6.8 times and 1.8 times faster than betweenness centrality analysis and closeness centrality analysis, respectively. The proposed method in this paper shows the possibility to analyze a large size of social network with the better performance in time. As a result, our method would improve the efficiency of social network analysis, making it particularly useful in studying social trends or phenomena.

A Study for methodology and argumented reality technology for social network analysis based on smart-phone environment (스마트폰 환경하에서 소셜 네트워크 분석을 위한 증강현실 기술과 방법론에 관한 연구)

  • Kang, Jang-Mook;Lee, Kyoung-Kun
    • The Journal of The Institute of Internet, Broadcasting and Communication
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    • v.10 no.3
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    • pp.173-178
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    • 2010
  • This Paper deals with Social Network Service for smart-phone environment. Mobile social network service will developed with augmented reality combined with SNS. Therefore, this research introduce methodology and augmented reality system for social network analysis based on smart-phone environment. Introducing methodology and item and augmented reality will help further smart-phone research.