• Title, Summary, Keyword: UCC

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Design of Recommender System and Metadata Construction for UCC producer (UCC 제작자를 위한 UCC 추천 시스템 설계와 메타데이터 구성)

  • Song, Ju-Hong;Moon, Nam-Mee
    • Journal of Broadcast Engineering
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    • v.16 no.2
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    • pp.237-246
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    • 2011
  • In order to produce the variety of UCC, the recommendation service is required which considers the copyright of UCC producer discriminated from one for UCC consumers and the purpose of its production. The recommender system designed in this thesis enables UCC which is much similar to one UCC producer utilizes to be used with custom-made when recommending and producing based on UCC view history and production list, etc. of its producer. The recommender system is largely divided into filtering based on the preferred tag, UCC filtering used when producing the preferred UCC and creating process of recommended UCC using the Pearson formula. The recommender system in this thesis requires the data which were used when producing UCC. For that, we added the reference factor so that the data of UCC which were utilized when producing UCC into the existing metadata can be recorded. If the recommender system suggested in this thesis is used, the more effective and convenient UCC recommendation services with custom-made for producers can be provided.

Effect of Trust in UCC Site on UCC Usage (UCC 서비스 사이트의 신뢰가 UCC사용자에 미치는 영향)

  • Lee, Han-Hee;Kang, So-Ra;Kim, Yoo-Jung
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.759-776
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    • 2009
  • This paper aims at identifying trust factors to be managed in UCC environment, and how those trust factors impact on trust in UCC site. Also this paper examines the moderating effect of level of UCC participation(UCC retrieve, UCC production) on the relation between trust in UCC site and intention to use. For this purpose, we identified information, system, service, and site trust through intensive review of prior researches and some expert interviews. A total 338 surveys were used to analyze research hypothesis. The findings show that information, system, and service trust is positively and significantly related to site trust, and then site trust has impact on UCC usage. But, It is proven that there is no difference in effect of site trust on UCC usage according to level of UCC participation.

Study on guiding studying and humanity using UCC (UCC컨텐츠 활용한 인성지도 및 학습지도에 관한 연구)

  • Lee, Sung-haeng;Sung, Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.997-1000
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    • 2009
  • The main purpose of this research can be helpful to understand the termology(conception) of ucc and the background of ucc activation. also this ucc production can be affected to the various education effects by explaining the advantage of ucc activation.

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A Study on the Motivation for the Participation in Video UCC Production and Its Effects (동영상 UCC 제작 참여 동기와 효과에 대한 연구)

  • Lee, Seung-Whan
    • Cartoon and Animation Studies
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    • pp.73-88
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    • 2010
  • With the recent trend of Web 2.0, experts argue that the UCC age has blossomed where people themselves produce their own content and share it on the Internet. However, more academic studies on video UCC production are needed to understand fully the video UCC phenomenon in Korea. This study was done as an exploratory study to investigate the motivations for video UCC production and its effects. Results reveal that the important motivations for participating in video UCC creation are fun, sharing, and self-expression. For the rewards for video UCC creation participation, feedback, sharing and self-satisfaction are considered valuable psychological rewards by the video UCC creators. Furthermore, the total amount of video UCC production is positively correlated with self-evaluation of fun, importance, and practicality of the video UCC content.

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User-Created Contents Business : Taxonomy and its Implications (UCC 비즈니스 유형 및 활성화 장애요인 연구)

  • Um, Myoung-Yong;Kim, Eun-Jung
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.120-129
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    • 2007
  • As the Internet is more embedded in people's lives, users draw on new Internet applications to express themselves through user-created contents(UCC). UCC is defined as content that is made publicly available over the Internet, reflects a certain amount of creative effort and is created outside of professional practices. This study describes the rapid growth of UCC as well as its increasing role in network-based communication. Based on the definition of UCC and the structure of emerging value chain, a taxonomy of UCC businesses is presented : UCC e-marketing business, UCC publishing business, UCC e-retailing business, and UCC development software business. This paper concludes with implications for platform and internet access providers.

The Present Status and Development Prospects of UCC Service (UCC 서비스의 현황 및 발전전망)

  • Ahn, Seong-hye;Song, Su-mi
    • Proceedings of the Korea Contents Association Conference
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    • pp.691-697
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    • 2007
  • UCC comes into the spotlight as keyword to lead forward web business with appearance of web 2.0 that has characteristic of 'participation, opening and sharing'. Despite continuous magnification of UCC's influence by spread of prosumer that consuming public participates actively in production and development of new platform, there is no clear business model of UCC. So, inside and outside of the country industry is trying various effort to break this situation. As basis research for establishment business model of UCC, this paper wished to examine the prospects of development by analyzed present condition of UCC service. That is, it drew problems of UCC service after examine concept and type of UCC, direction technology development and profit model through analyzed foreign countries and domestic example of UCC's service. It wished to watch the development direction of UCC service from that.

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UCC의 마케팅 활용을 위한 분류와 전략 방안에 관한 연구

  • Nam, Hyeong-Gyun;Gang, Yu-Ri;Park, Cheol
    • 한국경영정보학회:학술대회논문집
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    • pp.73-79
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    • 2007
  • 본 연구는 최근 인터넷으로 급부상하고 있는 UCC(User Created Contents)를 기업마케팅 전략에 어떻게 활용한 것인지에 대해서 분석하였다. 이를 위해 먼저 기존의 UCC를 컨텐츠의 상업성(의도)과 내용을 기준으로 해서 분류하고, 각종 UCC컨텐츠를 mapping해 보았다. 그리고 동영상 UCC를 중심으로 한 UCC마케팅전략을 UCC를 활용한 마케팅 방법과 UCC자체를 마케팅 하는 방법 두 가지로 구분하여 살펴보았다. UCC를 활용한 마케팅으로 제품/ 회사 홍보, 쇼핑몰 컨텐츠 활용 등의 사례를 제시하였으며 UCC자체 마케팅으로 UCC판매, UCC마켓, 수익배분 모델 등의 사례를 제시하였다. 이를 토대로 마지막으로 UCC를 마케팅 전략에 활용하는 방안을 제시하였다.

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A Study on Implementation of UCC authorizing tool for User friendly (사용자 위주의 UCC 저작도구 구현 방법 연구)

  • Lee, Sang-Yeob
    • Journal of Digital Contents Society
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    • v.8 no.4
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    • pp.547-553
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    • 2007
  • UCC is highlighted in so many field for information system area and new business part. So many people made UCC and it does effect on advertise area and marketing area. But it is stoped developed new motion picture editing system for UCC, so it is need to make new paradigm for easy develop UCC system. This paper introduce to build authorizing tool for UCC. Our system is different other motion picture edition system and very easy to build UCC.

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UCC 이용 동기, UCC 속성 중요도, UCC 이용 행태간의 관계

  • Kang, Yu-Ri;Park, Cheol
    • 한국경영정보학회:학술대회논문집
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    • pp.1036-1041
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    • 2008
  • 본 연구는 UCC를 이용하는 동기와 UCC전문 사이트의 웹 사이트 속성 및 UCC컨텐츠 속성과 UCC이용 행태간의 관계를 살펴보았다. 그 결과, 정보추구, 오락, 사회, 경제적 UCC이용동기에 따라 UCC사이트에서 중요시하는 속성, 컨텐츠에서 중요시하는 속성이 다르게 나타났다. 이 결과를 통해 좀 더 사용자 친화적인 UCC사이트 개발로 경쟁력 확보 및 차별화 방안을 모색해 보고자 한다.

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Understanding Personal and Cultural Factors on the Level of UCC Participation: Centered on Korea and U.S.A (UCC 사용자 참여수준과 개인적 및 문화적 특성 요인과의 관계 - 한국과 미국을 중심으로 -)

  • Lee, Hyun-Ju;Kim, Yoo-Jung;Kang, So-Ra
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.216-232
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    • 2009
  • The purpose of this paper is to examine the ethical implications in UCC participation. This paper aimed at examining the advent of UCC as a critical media tool in interactive two-way communication and the effect of ethical questions on the level of UCC participation. The findings show that uncertainty avoidance gives an positive and significant effect on privacy concern and regulatory preference, but it is not related to copyright invasion in Korea and U.S.A. It is shown that privacy concern does not influence on UCC retrieval in Korea whereas it is positively related to UCC retrieval in the United States. Also, privacy concern has not relationship with UCC production(modification, recreation, generation) in both nations. In the case of regulatory preference, it posits an significant and positive effect on UCC retrieval in Korea while it is not related to UCC retrieval in the United States. Also, regulatory preference does not affect on UCC production in Korea whereas it influences on UCC generation without impacting UCC modification and recreation in U.S.A. Finally, the results show that copyright invasion has stronger relationship with UCC recreation and generation than UCC modification, and it is positively related to UCC retrieval in both nations.