• Title, Summary, Keyword: Visitor Satisfaction

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Subject: A Study on the Influence of Exhibition Communication Media on a Visitor's Satisfaction and Re-visit (박물관의 전시소통매체가 방문객의 만족도와 재방문에 미치는 영향에 대한 연구)

  • Kim, Hyung-Jun
    • Journal of the Korea Safety Management & Science
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    • v.17 no.4
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    • pp.321-333
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    • 2015
  • This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

The Effects of Recreation Forest Visitors' Satisfaction on Loyalty : A Case of 33 National Natural Recreation Forests (자연휴양림 이용자 만족이 충성도에 미치는 영향 : 33개소 국유자연휴양림을 대상으로)

  • Jeon, Mun-Jang;Sim, Kyu-Won
    • Journal of Environmental Science International
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    • v.19 no.8
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    • pp.961-969
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    • 2010
  • This study was carried out to analyze conceptional structure between visitor's satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor's satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor's satisfaction. In addition, visitor's satisfaction was found to have positive effect on visitor's loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor's satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.

Factors Influencing Visitors' Satisfaction in Local Festival - Case of Gigisi Folk Festival - (지역축제 서비스 품질의 방문객 만족 영향요인 - 기지시 줄다리기 축제 -)

  • Shin, Hyun-Bae;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.25 no.4
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    • pp.199-210
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    • 2018
  • The concept of visitor satisfaction and service quality are notably two important concepts in marketing. Two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. The study aims to identify the factors influencing visitor satisfaction in local folk festival. Data were collected from 432 residents of festival visitors through structured survey questionnaires. Results showed that whereas program contents and staff were more like positively to affect visitor satisfaction, accommodation and amenity affected visitor satisfaction negatively. Therefore, in order to visitors' satisfaction, practitioners and policy makers need to develop program contents and staff ability.

A Study on the Relationship among Evaluation Attributes of Local Festival, Visitor's Satisfaction and Behavioral Intention: A Case Study of BIFF (지역축제 평가속성과 방문객 만족 및 행동의도와의 관계 -부산국제영화제를 대상으로-)

  • Kim, Hong-Gil
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.2
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    • pp.409-434
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    • 2012
  • The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor's satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor's satisfaction and behavioral intention. Second, visitor's satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor's satisfaction and behavioral intention in local festival.

An Empirical Study on Visitor's Sastisfaction and Revisiting Intention of EXPO Using Path Analysis: Focused on Cheonan Well-being Food Expo (경로모형을 통한 엑스포 방문객 만족도 및 재방문 의사에 관한 실증연구: 2009 천안웰빙식품 엑스포를 중심으로)

  • Yang, Jong-Gon;Kim, Jin-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.5
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    • pp.1820-1828
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    • 2010
  • This study evaluates empirically visitor's satisfaction of Cheonan Well-being Exposition based on visitor's satisfaction instrument of the Ministry of Culture and Tourism. Using 900 questionnaire respondence of on-site visitors, confirmatory factor analysis and path analysis were conducted for results of the study. The results show that event's programs, event's composition, event's environment, convenient facilities' operations and product's quality are all significant factors for visitor's satisfaction. Visitor's satisfaction is also significant factor for visitor's loyalty. We hope that the results of this study would utilize for measurement instruments of visitor's satisfaction and loyalty.

The Study of the Relation between the Deciding Factors of Local Identity and Local Image Improvement - Focusing on the 2016 Festival of Daegaya Experience- (지역정체성 확립요인과 지역이미지 제고와의 관련성 연구 -'2016 가야체험축제'를 중심으로-)

  • Kim, Hyung-Jun
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.117-133
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    • 2017
  • The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

6th Industrial Experience Satisfaction of Visitors Study on Motivation for Revisit - Focusing on Hwaseong Songsan Grape Festival -

  • Park, Moon-Kee;Kim, Jin-Su
    • Asia Pacific Journal of Business Review
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    • v.4 no.2
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    • pp.35-46
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    • 2020
  • In Hwaseong, South Korea, it is necessary to vitalize local festival by attracting local residents and tourists since 'Hwaseong Songsan Grape Festival' should be in the direction to help the influx of tourists and cultural development for the local residents. It has been known that the quality and readiness of festival affects visitor satisfaction and actual visit. However, there have been only a few studies to examine the effect of local festival on post-behavior. Hence, this study, focusing on 'Hwaseong Songsan Grape Festival'which is a representative cultural tourism festival in the region of Hwaseong, South Korea, aims to understand the visitor's post-behavior intention in terms of revisit intention and recommendation intention. The results suggest that the impact of experiential, purchase visit motivation on post-behavior were smaller than deviant, social, interest, and cultural visit motivation. It also showed that visitor satisfaction leads to revisit intention and at the same time recommendation intention. Based on the result, we suggest practical implication for the success of local festival including 'Hwaseong Songsan Grape Festival'.

Influence of Hanatour International Travel Show 2012 Visitors' Participation Attitude on the Satisfaction (2012 하나투어 여행박람회 방문객의 참가태도가 만족도에 미치는 영향)

  • Lee, Kang-Wook;Chi, Myong-Won
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.489-498
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    • 2012
  • The purpose of this study is to investigate the influence of the travel show visitors' cognitive and affective attitude on the psychological and visitor satisfaction and to use as an important data to make marketing strategy and improve a company's outcome. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. The first result was that travel show visitors' cognitive attitude have a positive influence on the psychological and visitor satisfaction. The second result was that, travel show visitors' affective attitude have a positive influence on the psychological and visitor satisfaction. As a result, it is needed to recognize that participation attitude is a main cause which has an important influence on visitors' satisfaction. In addition, it is needed to establish strategy about active maketing activity to make visitor satisfaction move to positive activity purpose and to plan travel show which has differentiated items and contents.

The Effects of Visitor's Service Quality Affecting Visitor's Satisfaction in National Parks (국립공원(國立公園)의 탐방(探訪)서비스 질(質)이 탐방만족도(探訪滿足度)에 미치는 영향(影響))

  • Lee, Ju-Hee;Bae, Min-Ki
    • Journal of Korean Society of Forest Science
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    • v.95 no.1
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    • pp.113-123
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    • 2006
  • The purpose of this paper was to identify the effects of visitor's service quality affecting visitor's satisfaction in national parks(NPs). After reviewing the literature, this research selected and developed the indicators of visitor's service (VS) and have formulated the hypothesis of this research. This research had obtained data through a questionnaire, which surveyed 4,423 visitors at 8 NPs in 2005. We have analyzed the data using descriptive statistical methods, factor analysis, Pearson's correlation analysis, and multiple linear regression method. We found that 1) the results of factor analysis, the five factors of visitor's service (FVSs) i.e., assurance, reliability, empathy, tangibles, responsiveness have extracted. 2) in bivariate analysis, the positive relationships between user's satisfaction and FVSs are fairly low but statistically significant. The higher the value of the five factors of VS the higher the degree of user's satisfaction, 3) in multiple regression analysis, FVSs have been statistically significant at one percent level, and 4) the relative contribution of the assurance of VS on user's satisfaction have been determined to have respectively 2.85 times more important than that of the empathy of VS. The research results suggest that the management of natural resources, cultural resources, and park facilities in national park was the most important factor to increase visitor's satisfaction.

Effects the Satisfaction, Revisit and Intention of Recommendation by the Image of the Local Festival : Focused on The Pork Festival in Jeju (지역축제 이미지가 방문객의 만족도, 재방문 및 추천의사에 미치는 영향 : 제주도세기축제 중심으로)

  • Hyun, Jong-Hyeop;Kim, Kyung-Bum
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.493-506
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    • 2016
  • The purpose of this study is to identify the image of the feel of the local festival visitors participated in local festivals, the local festival image Impact on vistor's satisfaction, revisit and intention of recommendation. In addition, empirically how the visitor's satisfaction impact on their revisit and intention of recommendation. Analysis showed that local festival image factor is derived by three factors, such as cognitive image factor, emotional image factor, facility image factor. All three factors ware seen as the important factors affecting the visitor's facilities satisfaction, but only emotional image of the three images was a factor affecting the visitor's operating satisfaction. Above all should be considered cognitive image Among the three images(cognitive images, emotional images, facilities Images) To enhance the visitor's revisit and intention of recommendation. In other words, it is important that the position of local festival be considered. Should try to raise the quality of cognitive images to improve the visitor's satisfaction, revisit and intention of recommendation at the same time.