• Title, Summary, Keyword: Visitors' Behaviors

Search Result 65, Processing Time 0.037 seconds

A Study on the Types and Characteristics of Visitors' Behavior in a Science Museum - Focused on the Mutual Influence of Family Visitors - (과학관 관람행태의 유형과 특성에 관한 연구 - 가족 관람객 상호작용을 중심으로 -)

  • Park, Ga-Young;Jung, Sung-Wook
    • Korean Institute of Interior Design Journal
    • /
    • v.20 no.6
    • /
    • pp.262-271
    • /
    • 2011
  • The purpose of this study was to classify types of family visitors' behaviors more concretely, which could be useful in planning of exhibition spaces in a science museum, with given priority to their behaviors according to interaction between them, and to understand characteristics of the behaviors. With this view, the scope of this study was restricted to subjects, who were family visitors of Gwacheon National Science Museum, consisting of parents and their one elementary school child per family unit. For understanding their behaviors, itinerary tracking and observation method of behavior were conducted. Moreover, for understanding substantial types and characteristics of family visitors' behaviors, multivariate analysis was applied. Accordingly, the results of the study are as follows. First, as a result of factor analysis, two main factors were derived. In other words, they were 'Durability of viewing' as the first and 'Interactivity between family members' as the second, which were shown valid in classification of the types of their behaviors. Second, according to the factors derived, the types of their behaviors were classified into in-depth cooperative viewing, selective independent viewing, interest concentration child-led viewing and consideration parent-led viewing. They were shown valid in topological localization and classification, as a result of analysis of the main factors. Third, in view of common characteristics of the types, it is judged that active orientation prior to regular viewing could encourage visitors coming to the museum for the first time to feel more friendly to unfamiliar exhibition environments, during the initial seek time, and to reduce visual supersaturation. Fourth, it is judged that distributed arrangement of exhibits, which result in continuous standby, could avoid confused visitor circulation by the estimated time required for viewing.

Participatory Behaviors and Interactive Experiences at a Science Museum (과학관에서의 사용자 참여 행동과 상호작용적 경험)

  • Cho, Myung Eun;Kim, Mi Jeong
    • Korean Institute of Interior Design Journal
    • /
    • v.25 no.1
    • /
    • pp.65-72
    • /
    • 2016
  • In allowing visitors to manipulate objects or models with their hands, science museums can become informal education institutions. However, little research has been conducted analyzing the specific interactions of visitors at museums and the effects that specific characteristics of interactive exhibit have on visitors. This research classified exhibits according to the three characteristics: the presentation of concepts, interaction with exhibits and concept levels. Further, relationships among engagement behaviors, visitors'attraction to exhibits, and the holding power of exhibits were analyzed. Using the three characteristics, 55 exhibits were classified into five styles. The results suggest that intriguing content and novel interfaces, maximizing information on science and technology, should be developed for the educational purpose of encouraging visitors to engage in active learning with interactive exhibits. The results of this study provide useful data that planners, designers, and instructors of science museums can use to maximize visitors' participatory learning and interactions.

A study on the correlation between exhibition space configurations and visitors' viewing behavior in museums - From a Viewpoint of Visitor Density in Public History Museums in Seoul Metropolitan Area of Korea - (뮤지엄 전시공간구조와 관람행태의 상관관계에 관한 연구 - 한국의 수도권 공립 역사계 뮤지엄의 관람밀도의 측면에서 -)

  • Kim, Mi Hyun;Moon, Jung Mook
    • Korean Institute of Interior Design Journal
    • /
    • v.21 no.5
    • /
    • pp.343-354
    • /
    • 2012
  • Museums in Korea have experienced continuing quantitative growth since the late Choson Dynasty. However, a careful examination of visitors' viewing behavior has not been properly performed. Accordingly, social education for visitors in museums is not properly conducted despite the vast amount of information that museums possess. Given these circumstances, this study which focuses on the factors that influence visitors' behavior in museums intends to examine the effects that the configuration of exhibition space and the resulting visitor circulation patterns have on visitors' behavior with regard to visitor density. From this perspective, and considering five public historical museums within the seoul metropolitan area of korea, a correlation analysis has been conducted based upon quantitative analysis related to the configuration of exhibition space and visitors' observed viewing behaviors. The result of our study is that the configuration of exhibition space influences the patterns of visitor circulation, distribution of space, and the subsequent state of visitor density. Accordingly, the effects of visitor density on the viewing speed and other viewing behaviors could be identified. Based on these findings, the configurational differences in exhibition spaces were identified as one of the key factors that influence visitors' viewing behaviors.

  • PDF

Visitors' Behaviors and Economic Impacts of the Mulbit Festival at Suncheon Bay National Garden, Korea (순천만국가정원 물빛축제의 방문객 행태와 경제적 효과 분석)

  • Jang, Mun-Hyun;Lee, Jeong-Rock
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.21 no.3
    • /
    • pp.219-230
    • /
    • 2018
  • The Suncheon Bay National Garden and Suncheon Bay Wetland Reserve in Suncheon city are becoming a famous tourist place in national wide. This study investigates the visitors' behavior and economic impacts of the Mulbit Festival held in Suncheon Bay National Garden from July to August 2017. Results of visitors' behaviors showed that the total number of visitors to the festival were 802,825; 75.0% of respondents were outside visitors; 52% of respondents were accommodation visitors; 52.8% of respondents had a plan to visit downtown of Suncheon city. Results of economic impacts of the Mulbit festival showed that the per capita average consumption expenditure of outside visitors and inside visitors were respectively 112,793 won and 17,269 won; the total direct economic impacts was 57 billion won and production, income, and value added inducement impacts among the total indirect economic impacts were respectively 91.9 billion won, 19.1 billion won, and 41.3 billion won.

A Case of NFC-based Exhibition Support System for Analyzing Visitors' POB (Point of Behaviors) (근접 무선 통신 기반 박람회 지원 시스템 구축 및 관람객 행동 데이터 분석 사례)

  • Choi, Myoung Hee;Jun, Jungho;Kang, Heegoo;Lee, Kyoung Jun
    • Information Systems Review
    • /
    • v.15 no.2
    • /
    • pp.111-127
    • /
    • 2013
  • This research introduces a case of NFC (Near Field Communication)-based exhibition support system for analyzing visitors' POB (Point of Behavior) data gathered from the system. The application of NFC technology to an exhibition space allows visitors new experiences of exposition and exhibitors to collect and analyze data about behaviors of visitors. The NFC-based exhibition support system is applied to the 'Korea Travel Expo 2013.' The visitors' behaviors are analyzed based on collected NFC tag touch data and association rules among booths are extracted. Furthermore, the tag touch data are integrated with the survey data for catching the demographics-based implications.

  • PDF

Tourists' Circulations and Behaviors in Dark Tourism Site (Focused on Seodaemun Prison History Hall) (다크투어리즘 관광자의 관람동선 및 관람행태(서대문형무소 역사관을 대상으로))

  • Triana, Lolitasari Ade;Yun, Hee Jeong
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.9
    • /
    • pp.198-210
    • /
    • 2016
  • The purpose of this study is to analyze the tourists' circulations and behaviors at one of the representative dark tourism sites in Seoul, named Seodaemun Prison History Hall. This study conducts direct observation and behaviour tracking or follow-up survey based on traffic circulation and visitors' Muse-Ethogram extracted from the previous studies. The result of tourists' actual circulations shows that main tourists' flows of study areas consist of 3 approaches; suggested, unstructured and directed approaches. And tourists' behaviors such as moving(M), stop looking(SL), and reading(RE) reveal with the highest frequency. This study finds the 'expressing feeling(EXP)' as a new visitor' behavior in dark tourism site. The highest frequency of visitors' movement patterns is stop looking-reading-move(SL-RE-M). The results of this study could be used as a planning and design guidelines of dark tourism related to exhibition circulation, visitors' behaviors and development of exhibition content.

A Study on Dietary Behaviors, Health-Related Lifestyle of Adult Visitors at Public Health Centers in Gyeonggi Urban Area (경기 도시 지역 보건소 성인 방문자의 식생활과 건강 관련 라이프스타일 조사)

  • Kwon, Jong-Sook;Kim, Kyungmin;Seo, Hyun-Chang;Lee, Yoonna;Lim, Seunggeon;Choi, Young-Sug
    • Korean Journal of Community Nutrition
    • /
    • v.18 no.6
    • /
    • pp.611-625
    • /
    • 2013
  • The purpose of this study was to investigate dietary behaviors and health-related lifestyles of adult visitors at a public health center in Gyeonggi urban area. A survey using questionnaire was conducted with 949 visitors at Seongnam public health centers from June to August, 2012. The data from 905 respondents were analyzed by gender, consisting of 322 males and 583 females, and age group, consisting of 243 low-age group (LA), 312 middle-age group (MA), 350 high-age group (HA), aged 20 to 30 years, 31 to 50 years, and 51 to 69 years, respectively. Average Body Mass Index was 23.0, which increased with age, and education level was high in LA. 59.0 percent of the subjects had various diseases, and the incidence of hypertension was the highest, followed by allergy, hyperlipidemia, diabetes mellitus, joint rheumatism. Incidence rates of chronic disease increased with age, which were lower than those from 2011 Korea National Health and Nutrition Examination Survey (KNHANES). Weekly drinking frequency rate and smoking rate decreased with age, and exercise performing rate was high at male and HA, which showed the same tendency as KNHANES. Female and HA showed more healthy dietary behaviors such as restricting salt, sugar, oily foods, foods containing food additives, calorie, caring for balanced diet, and referring to nutrition label. Subjects chose stress as the first factor, followed by diet, exercise, etc., among 13 suggested factors which strongly influence on human's life-span. In general, public health center visitors, especially female and HA, showed better dietary behaviors and health-related lifestyles compared with KNHANES.

A Study on Behavioral Character Element of importance of Visitors in Museum Exhibition (미술관 전시공간의 관람자 행태특성 요인에 관한 연구)

  • 황유경;최준혁;박무호;임채진
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • /
    • pp.71-76
    • /
    • 2002
  • The purpose of exhibition at museum is to provide the space of aesthetic interpretation of arts for visitors as well as performing the role of communications characterized by various elements. Such elements as visual, spacial and physical factors influence the visitors movement directly, on aesthetic interpretation of arts and these elements would be important for design of space, on considering of promoting the relationship between the art exhibition and visitors. Visitor's movement would be influenced by the property of the art materials, the space shape and the situations of environments, and these elements are important to plan the design of exhibition on museum. The aim of this study is to exam the early stage's points of factors and to standard in basic level for visitors behaviors, through surveying the visitors movement in the museum and analysing the space, in order to find out the factors influencing the aesthetic interpretation of arts and the characteristics of physical properties of art materials exhibited.

  • PDF

A Study of Visitor Behavior in Informal Learning Setting: A Natural History Museum

  • Kim, Chan-Jong;Lee, Chang-Zin;Shin, Myeong-Kyeong
    • Journal of the Korean earth science society
    • /
    • v.25 no.3
    • /
    • pp.142-151
    • /
    • 2004
  • This study was designed to determine whether visitor behavior at science museums differs across various exhibit styles and between Family and Non Family groups. Eight exhibits in the natural history sections of the national science museum located in Daejeon were identified to have distinctive characteristics and styles. At each selected exhibit, visitor behavior was observed for an hour. An average of eighty people stopped by each exhibit. Descriptive analyses of visitors behaviors showed that: 1) families spent more time than non-family visitors; 2) families paid more attention to exhibits, for instance, they talked and commented about the exhibits; 3) exhibit characteristics related to holding power and attention span; 4) families more frequently visited exhibits related to school curriculum rather than ones that looked attractive, fun or novel. Visitors did not play with sensory simulation types of exhibits as much as expected. This implicates that exhibit style does not guarantee long visitors holding time and attracting power. Non-significant results are explained in terms of environmental and exhibit-related factors. Several potential factors including visitor factors, setting factors, and exhibit factors are discussed and explored with topics proposed for future study.

A Study on Characters of Select Behaviors of Tourist - at a spa & resort - (관광객의 선택행동 특성에 관한 연구 - 온천리조트를 중심으로 -)

  • Oh, Jae-kyung
    • The Journal of Distribution Science
    • /
    • v.4 no.2
    • /
    • pp.81-106
    • /
    • 2006
  • The value of Its visitors is very important factors on selection of a Spa & Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor's needs met, the maximum of hotel's management profit at Spa & Resort's area and programs to activate the region's economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee's demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time. This paper showed important correlation between the visitors' select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations. In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors' individual value. The visitor's value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

  • PDF