• Title, Summary, Keyword: Web-drama

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The Fandom Effect on the Success of Web-drama in Korea: Mediation Effect of the Number of People Registered in the Channel (원작의 유무와 아이돌 출연이 웹드라마 흥행에 미치는 영향: 채널구독자수의 매개효과를 중심으로)

  • Kim, Sunky;Yu, Gun Jea
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.240-254
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    • 2018
  • This study investigated the antecedents of web-drama success as the interests on web-drama is increasing. We focused on the factors which help web-drama success because current studies on web-drama has focused on the description of market. We examined the effect of fandom on the success of web-drama using the data of constv site which provided with the rank (1-100) of web-drama between February 1st and March 1st in 2016. We found that the fandom had a positive effect on the success of web drama. In addition, we also found that the number of people registered in web-drama channel mediated the relationship between the fandom and the success of web-drama. This study contributed to the current literature by revealing the factors which enable the success of web-drama.

The Function of Voice-over Narration in the Web-drama OH Ku-sil (웹드라마 <오구실>의 내레이션 기능 연구)

  • Ryu, Jae Hyung
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.399-413
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    • 2018
  • The purpose of this study is to find out the significance and functions of the voice-over narration in the storytelling of the web-drama OH Ku-sil. As a result, the first person narration has enhanced the intimacy with a viewer via subjective statements and produced the two time zone effect that the image and the voice-over stood on different tenses. On the other hand, the third person narration has expanded its functions beyond those of the cinema and TV drama. First, the third person narration in OH Ku-sil has performed the essential role presenting significant information for the viewer's understanding story. Second, the objective/authoritative statements of the third person narration have changed to the subjective/suggestive statements. Third, the third person narrator has expanded his/her role from a narrator to a virtual character by means of the comic statements. It seems to be the existing narration's effective response to the web-drama's medium characteristics seeking efficient storytelling under the tight time restriction. Delivering speedily the story information and amusement, this evolutionary voice-over narration is changing its status from the staying off subject to the condition of the new medium called web-drama.

A Study on Storytelling Characteristic of Super-compressed Web Drama "72 seconds" (초압축형 웹드라마 <72초>의 스토리텔링 특성 연구)

  • Jung, Wonsik
    • Journal of Korea Multimedia Society
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    • v.20 no.7
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    • pp.1148-1155
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    • 2017
  • This study examined the storytelling characteristics of the super-compressed web drama "72 seconds". By analyzing all seasonal episodes of "72 seconds" and applying the various storytelling methodologies and related theories, this paper derived the main storytelling characteristics of "72 seconds" as follows. First, through the composition of the microscopic non-plot, the story value of empathy and fun is maximized, even though there is no dramatic composition compared to the general movie or drama. Second, by the specialization of everyday life, it leads to the transition from everyday experience to the new context. In other words, it provides a consensus through the cognitive expansion and interest by unfamiliarity of the ordinary experience to the audience. Third, based on the characteristics of super-compression and short theme, it utilizes fully stylistic narration like rapping. This makes the audience feel novel and further enhances the branding effect of content. And finally, based on various hybridity and variation, it uses remediation actively in all respects, especially comedy genre and comic factor.

Information Structure of Online Video Platform Focused on Web-Drama Case (온라인 동영상 시청 플랫폼의 정보구조 탐색 - 웹드라마 사례를 중심으로)

  • Cha, Dong-Min;Sung, Junghwan
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.135-143
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    • 2019
  • Purpose of this study is enhancing usability of online video platform by analyze link-depth and advertisement frequency. In this study, researcher checked market share of video platform which publishing web-drama, and compare their link-depth and advertisement frequency. As a result, access to the latest content has two to three link-depth. So it does not worsen usability. but, if contents doesn't show on main page or search result, it requires more than five to six steps. Image advertisement show up more than twice on every platform. 'Youtube' and 'Naver TV' show up pre-roll video advertisement in video player before offering contents. In this video platform information structure, directory searching needs high link-depth level and advertisement frequency. It will increase user's bounce rate and decrease return visit rate. So researcher suggests prototype using drop-down menu to reduce link-depth and enhance information structure.

Step-by-step Approach for Effective Korean Unknown Word Recognition (한국어 미등록어 인식을 위한 단계별 접근방법)

  • Park, So-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.369-372
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    • 2009
  • Recently, newspapers as well as web documents include many newly coined words such as "mid"(meaning "American drama" since "mi" means "America" in Korean and "d" refers to the "d" of drama) and "anseup"(meaning "pathetic" since "an" and "seup" literally mean eyeballs and moist respectively). However, these words cause a Korean analyzing system's performance to decrease. In order to recognize these unknown word automatically, this paper propose a step-by-step approach consisting of an unknown noun recognition phase based on full text analysis, an unknown verb recognition phase based on web document frequency, and an unknown noun recognition phase based on web document frequency. The proposed approach includes the phase based on full text analysis to recognize accurately the unknown words occurred once and again in a document. Also, the proposed approach includes two phases based on web document frequency to recognize broadly the unknown words occurred once in the document. Besides, the proposed model divides between an unknown noun recognition phase and an unknown verb recognition phase to recognize various unknown words. Experimental results shows that the proposed approach improves precision 1.01% and recall 8.50% as compared with a previous approach.

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Comics with Drama: New Communication in Wedia

  • Hu, Jia-Wen;Tsang, Seng-Su
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.10
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    • pp.4143-4159
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    • 2015
  • We-the-media (aka wedia) is a concept where the users of social networking sites, such as Facebook, turn into the broadcasters. This study used the popular application Bitstrips as the experiment tool. Facebook was used as the Wedia platform for publishing designed comics, then used the three elements of Goffman's dramaturgy model-role, scene and dialog-to analyze 265 comics created by 3 researchers and observe the audience's responses within 9 months. The results showed that people want to see a good story with positive dialogue, and prefer scene is school more than work. As all these elements are controllable, Wedia communication has the potential for more applications. We also found that including the elements of news, gambling and gift-giving tended to trigger greater response. Furthermore, We suggesting that such embedding of product information in web episodes (webisodes) with caricature could be a successful marketing strategy.

Management System of Characters for Storytelling by using Ontology (온톨로지를 이용한 스토리텔링 캐릭터 관리 시스템)

  • Ha, Yan
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.3
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    • pp.107-114
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    • 2008
  • In this paper, a management system of characters and roles for storytelling that is used for drama is proposed with ontology which is a key factor of semantic web. While there are few tools domestically, usage for storytelling with authoring tools is increasing outside. Especially, a study for the management system of characters. roles and casting is not performed. This study proposes a system to control a series of works related with them. It contributes to poor domestic environment of writing, which makes it systematically. Also, it applies semantic web technology by defining ontology.

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Indexing Considering Video Rating of Scenes in Video (동영상의 장면별 비디오 등급을 고려한 색인)

  • Kim Young-Bong
    • Journal of Game and Entertainment
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    • v.2 no.2
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    • pp.51-60
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    • 2006
  • Recently, many streaming videos including drama, music videos, and movies have been extensively given on the web. Such video services are on negative lines in any service restriction depending on the age of users and then whole part of a video have been restricted considering the age of users. Therefore, in this paper, we will present a new method that provides the access depending on the ages of users and also sets the video rating of each scene in a video. To get this restricted access for video, we will first divide a streaming video into many scenes using histogram techniques. Each scene gets an access control depending on the nudity level. Finally, we will make the video indexing including the access level depending on its nudity level and then hide restricted scenes using several masks in playing that streaming video.

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Influence of Personality Types on Ttelevision Contents Preference (개인성향과 텔레비전 프로그램 유형 선호도의 관계 연구)

  • Yang, Moon-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.230-240
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    • 2011
  • The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

A study of School Uniform Design in the Mass Media (대중매체에 나타난 교복디자인 연구)

  • Lim, Song-Mi;Lee, Mi-Suk
    • Journal of Fashion Business
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    • v.14 no.2
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    • pp.179-193
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    • 2010
  • A school uniform has established it as youth culture and an important fashion cord which exposes adolescents themselves under the influence of TV and movies. Moreover as adolescents use TV and radio ads and Internet as a main source to purchase a school uniform, their effect on adolescents' school uniform fashion increasingly grows. The purpose of this study is to analyze design characteristics and chronological changes of school uniform design of high school girls and provide basic materials to develop school uniform design and predict adolescents' fashion trend. The scope and subjects of the study were limited to TV drama and movies which were shown from 1996 to 2010 and had high school students as their main characters based on youth culture. The analysis materials were photos of 50 school uniforms collected from TV soap opera, movies, web sites, DVDs, and Internet. First, the changes of a school uniform, the mass media and youth culture, and a school uniform in the mass media were reviewed through previous researches and literature review. Then, a form, color, and materials were classified to analyze the Dsign Characteristic. Finally, the changes were examined chronologically.