• Title, Summary, Keyword: Well-being

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Consumer Consciousness Toward Well-being Trend and Well-being Behaviors (웰빙트랜드에 대한 소비자의식 및 웰빙행동)

  • Yoo, Hyun-Jung
    • Korean Journal of Human Ecology
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    • v.15 no.2
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    • pp.261-274
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    • 2006
  • The purpose of this study was to explore the well-being behaviors and the consciousness toward well-being trend. The well-being behaviors were composed of 4 dimensions such as regular exercise, purchase the organic agricultural products, use of the air cleaner, and diet for health. The consumer consciousness toward well-being trend was composed of 3 factors such as the marketing criticism, the pursuit of mental richness and orientation for rural life. Especially, the differences of well-being behavior and consumer consciousness toward well-being trend according to socio-demographic variables. The main results were as follows: 1. The well-being trend was extended every consumer, but consumers were not after well-being trends or goods. In addition to consumers thought that well-being trend was stoked by marketers. 2. The well-being behaviors and consumer consciousness were statistically different among groups by the socio-demographic variables.

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A Study of Factors Affecting the Purchases of Well-Being Tea Drinks (웰빙 차(茶) 음료 구매 영향요인에 관한 연구)

  • Moon, Su-Jung;Joung, Soon-Hee
    • Journal of Korean Home Management Association
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    • v.26 no.6
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    • pp.71-82
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    • 2008
  • The purpose of this study was to identify factors affecting the purchases of well-being tea drinks based on the analysis of demographic characteristics, well-being oriented consumer behaviors, and consumer consciousness toward well-being tea drinks. The subjects of this study were undergraduates and graduate students in Seoul. The findings were summarized as follows: 1. Well-being oriented consumer behavior patterns were categorized in three factors; non-dietary life, selective dietary life, and regular/temperate behavior and consumer consciousness toward well-being tea drinks were categorized in two factors; habit/ familiarity and health/ economical efficiency. 2. Multiple regression analysis was used for finding out factors affecting the purchases of well-being tea drinks; independent variables were demographic characteristics(sex, monthly average family income and the amount of personal expenditure), well-being oriented consumer behavior factors and consumer consciousness factors toward well-being tea drinks. Weekly purchase frequency of well-being tea drinks was defined as a dependent variable. As a result, the purchases of well-being tea drinks were influenced in order of regular/temperate behavior, the consciousness of health/ economical efficiency, the amount of personal expenditure and the consciousness of habit/ familiarity. Especially, regular/temperate behavior negatively affected the purchases of well-being tea drinks.

The Effects of Consumption Values and Well-being Attitude on Well-being Oriented Behavior (소비가치, 웰빙태도가 웰빙지향행동에 미치는 영향)

  • Park, Kwang-Hee
    • Fashion & Textile Research Journal
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    • v.13 no.1
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    • pp.73-81
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    • 2011
  • The purpose of this study was to examine the effect of consumption values on well-being attitude and the effect of well-being attitude on well-being oriented behavior. This study administered a questionnaire survey to adults between 10s and 60s who lived in Seoul, Daegu, and Kyungbuk region. Data collected from 285 respondents were analyzed by descriptive statistics, t-tests, ANOVA tests, factor analyses, and structural equation modeling (SEM). The model of the study was tested by structural equation modeling and the results of SEM revealed positive effects of social value and functional value on well-being attitude and positive effect of well-being attitude on well-being oriented behavior. The results of t-tests and ANOVA tests showed that there were significant differences in consumption values, well-being attitude, and well-being oriented behavior among marital status, age, educational level, and income level groups.

Consumer Attitude and Satisfaction with Well-being Products: A Focus on the Expectation-disconfirmation Paradigm (소비자의 웰빙태도 및 웰빙상품에 대한 만족도 : 기대-불일치 패러다임을 중심으로)

  • Nam, Su-Jung;Yoo, Hyun-Jung
    • Journal of the Korean Home Economics Association
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    • v.45 no.5
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    • pp.1-13
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    • 2007
  • The purpose of this study was to explore the well-being attitude and use the expectation-disconfirmation model to assess consumer satisfaction with well-being products. The consumer expectations, performance and disconfirmation scales were composed of 7 items of 5-likert scales. Consumer satisfaction with well-being products was measured with one-item-measurement scale. The results of this study are as follows. 1. The well-being attitude consists of 4 factors. : consumption of the well-being products, pursuit of mental well-being, criticism of commercial fashion, and pursuit of harmony with natural life. 2. Well-being attitude influences the consumers' expectation, performance, and satisfaction with well-being products. 3. Consumer expectation for well-being products has no influence on satisfaction, but performance and disconfirmation have a high degree of influence on satisfaction.

The Effects of Well-being Trends and Purchase Behavior of Well-being Products on the Satisfaction of Life : Focused on Multi-dimensional Determinant Factors (웰빙추구성향과 웰빙구매행동이 삶의 질에 미치는 영향: 다차원적 요인의 영향력 분석)

  • Huh, Kyung-Ok
    • Journal of the Korean Home Economics Association
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    • v.45 no.9
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    • pp.89-98
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    • 2007
  • On this research, it were investigated the differences in the well-being trends and the purchase behavior of well-being products by socio-demographic characteristics and other variables. In addition, it were examined the effects of those variables on the satisfaction of life. The following is the summary of the main results. First, female, non-married, consumers living in the southern area of Seoul, and consumers who seek more to well-being information and psychological safety were more likely to follow well-bing trends. In addition, employed, old, and consumers who seek to physical safety, well-being information, and follow well-being trends were more likely to purchase well-being products. Second, the purchase behavior of well-being products impacted the level of life satisfaction, while the well-being trends did not. In addition, married, young, and consumers owing their own house and good health were more likely to show higher level of life satisfaction.

The Survey of University Students' Attitude and Expectation-Satisfaction on Well-Being Products (충북지역 대학생소비자의 웰빙태도와 웰빙상품에 대한 기대 및 만족도)

  • Kim, Ki-Nam;Choi, Jong-Myoung;Yoo, Hyun-Jun
    • Korean Journal of Human Ecology
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    • v.15 no.5
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    • pp.761-773
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    • 2006
  • The purpose of this study was to explore the consumers' attitude and expectation-satisfaction on well-being products, Consumers' expectation, performance and disconfirmation scales were composed 7 items of 5-likert scales. Consumers' Satisfaction on well-being products was measured with one-item-measurement scale, The consumers' well-being attitudes were composed 4 dimensions such as (1)consuming the well-being products, (2)pursuit of mental well-being, (3)criticism about commercial fashion, (4) pursuit of harmony with natural life. The results were as follows: 1. The well-being attitudes were contrast with a positive attitude and negative attitude, Especially, criticism about commercial fashion was highly remarked. 2. There were statistic differences in the consumers' expectation and performance on well-being products, The Expectation was higher than the performance. It means that consumers' high expectation on the well-being products will bring about the lower satisfaction or dissatisfaction. 3. Consumers' Satisfaction on the well-being products was statistically different among groups by the well-being attitudes.

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University Students' Consumption Behavior and Informational Needs Concerning Well-Being Foods (대학생들의 웰빙식품 소비행동과 정보요구)

  • Lee, Seung-Sin;Ryu, Mi-Hyun
    • Journal of Korean Home Management Association
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    • v.27 no.3
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    • pp.115-127
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    • 2009
  • The purpose of this study is, first, to identify consumption behavior regarding well-being foods of the present and the future; and second, to discover well-being food-related information consumers require and information sources they use most frequently during the purchase of well-being foods in order to enhance reasonable decision-making and satisfaction during the selection of well-being foods. This study conducted research on university students using questionnaires from March 10 to March 20, 2007, and a total of 323 copies are employed for the final analysis. The key findings include the following. 1. University students answered that they would commit to active well-being food-buying consumer behavior more in the future than the present. 2. They requested information about quality and price from the information concerning well-being foods the most. Also, consumers most wanted to obtain well-being-related information on the Internet. 3. Regarding the needs for well-being food-related information, the more highly they thought of well-being foods, the more they acquired existing well-being-related information. Furthermore, the more they would be active in well-being food consumption behavior in the future, the higher their needs for information were.

A Study on Purchase Intention to Factors Related to Well-Being Food between South Korean and Chinese Consumers (한·중 소비자의 웰빙식품 관련변수에 따른 구매의도)

  • Lin, Hai Bo;Lee, Seung Sin
    • Journal of Korean Home Management Association
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    • v.32 no.2
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    • pp.117-130
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    • 2014
  • Since 1992, with the beginning of trade between Korea and China, their commercial relationship has become closer than before. As a result of better quality of life, the consumers of the two countries value well-being more the before. Thus, this paper examined the information search, awareness, purchasing motivation, and purchasing intention of well-being food of Korean and Chinese consumers, and identified the dominant factors influencing the purchasing intentions of well-being food. Firstly, the information searches of well-being food showed significant differences between the Korean and Chinese consumers. Secondly, the awareness of well-being food between the consumers of the two countries did not show significant differences. Thirdly, the results about the purchasing motivation of well-being food showed that the Chinese consumers had stronger purchasing motivation related to 'social responsibility' than that of Korean consumers, and the differences were significant. Fourthly, the results on the purchasing intentions of well-being food indicated that the Chinese consumers had greater intentions than Korean consumers. Fifthly, for the Korean consumers, the variables influencing the purchasing intentions of well-being food were the considerations of health care, purchasing motivation ('personal desire'), and the awareness of well-being food. For the Chinese consumers, the awareness of well-being food, gender (female), information search of well-being food, and education were formed the main variables.

The effect of spiritual well-being on stress coping

  • Kim, Jungae;Kim, Juok
    • International Journal of Advanced Culture Technology
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    • v.7 no.3
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    • pp.1-9
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    • 2019
  • This study was a cross-sectional descriptive investigation study that analyzed the effects of spiritual well-being on stress coping in twenties. Data collection period was from May 1, 2019 to May 20, and 207 people voluntarily participated in the study. The sub-factors of spiritual well-being consisted of religious well-being and existential well-being. The types of stress coping consist of active coping, passive coping, aggressive coping, evasive coping, and social supportive coping. Data was analyzed using frequency analysis, t-test, Pearson correlation and multiple regression analysis using SPSS 18.0. As a result of the analysis, 90 (43.5%) were male and 117 (56.5%) were female. The 71.0% of the participants had no religion, the Buddhists were 14.5%, other religions were 5.8%, Protestants were 4.3%, Catholics were 2.9%, and Won Buddhists were 1.4%. Active coping in stress coping was correlated with religious well-being (r=-.357, p<0.01) and existential well-being (r=.301, p<0.01) under statistical significance. Religious well-being was significantly higher in males (Mean=2.87, SD=.753) than females (Mean=2.49, SD=.772, p<0.01). Existential well-being was also higher in males (Mean=4.25, SD=.841) than in females (Mean=3.95, SD=.694, p<0.01). The religious well-being was significantly higher than active coping (t=6.183, p<0.01), passive coping (t=-3.595, p<0.01), aggressive coping (t=1.991, p<0.05). Existential well-being was significantly higher than active coping (t=5.339, p<0.01), aggressive coping (t=1.659, p<0.05), evasive coping (t=-3.709, p<0.05) at the statistical significance level. Based on the results, it can be suggested that it was necessary to systematically plan spiritual well-being program as a way to cope with stress by knowing that spiritual well-being positively affects active, aggressive stress coping.

Development Processes of Well-being Market and Mechanism of Well-being Marketing (웰빙산업 시장의 형성과정과 웰빙마케팅 메커니즘에 관한 연구)

  • Lee, Min-Sang;Sim, Wan-Seop
    • Proceedings of the Korean DIstribution Association Conference
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    • pp.385-416
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    • 2005
  • The rapid growth of wide Korean Well-being Market in recent years. The purpose of this is to define the definition of 'Development Processes of Well-being Market and Mechanism of Well-being Marketing' and discover the main factorss of the Mechanism of Well-being Marketing in order for Korean Well-being Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Mechanism of Well-being Marketing in Korean Well-being Market Consequently, the study results show that Market Advantage like Well-being, Real valuece, and Well-being Marketing product in Korean Well-being Market.

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