• Title, Summary, Keyword: attitude strength

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An empirical study on the roles of attitudes and attitude strength in stimulus-based decision-making (자극기반 의사결정과정에서 태도와 태도강도의 역할에 관한 실증연구)

  • Beom, Sang-Kyu;Song, Kyun-Suk
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.3
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    • pp.563-575
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    • 2009
  • This research has found logical data directly influencing forming consideration set and attitude and attitude strength under the choosing situation based on memory-base proposed by Priester et. al (2004). We've examined the possibility of model extension through physical salient strength according to the location of product display as an external stimulate factor and attitude and attitude strength, consideration set and role on variable choice. Especially, this research practically proposed the method measuring directly the attitude on behavior instead of seeing the intension of behavior or behavior by measuring the behavior itself based on existing experiment methods and applied logistics regression analysis. In conclusion, this research confirmed the possibility of generalization of this model by verifying appropriateness through logical background and actual analysis based on stimulus-base proposed model characters as an integrated model relation between attitude in stimulus-based relation and decision-making.

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A Study on the Factors Influencing Ego-identity Formation of Female High School Students (여고생의 자아정체감 형성에 영향을 미치는 요인)

  • Nam, Hyun-A;Cho, Eun-young
    • The Journal of the Korean Society of School Health
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    • v.29 no.2
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    • pp.107-115
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    • 2016
  • Purpose: This study is a descriptive survey which attempts to understand family strength, parenting attitude, and the ego-identity perceived by female high school students and identify the factors influencing ego-identity of the students. Methods: Data collection was carried out through a questionnaire survey of 186 female high school students. The collected data were analyzed by descriptive statistics, t-test. ANOVA, correlation analysis, and multi-variate regression analysis while using SPSS 23.0 program. Results: Family strength and the ego-identity perceived by female high school students were at a mid-level, with an average of 207.76 and 149.72 points, respectively. Parenting attitude showed scores higher than the mid-level, recording 90.36 points in average. As a result of analyzing the correlation between the factors, the higher family strength and the ego-identity of female high school students were, the better were the patenting attitudes of perceived parents. Besides, family health, parenting attitude, and family form (nuclear family) were found to be the factors influencing ego-identity formation of female high school students with the explanatory power being 25.5% in total. Conclusion: Developing intervention programs which take into account family strength is considered necessary to help the youth form positive ego- identity.

The Effects of the Rearing Attitudes of Mothers, Family Strength, and Self-Esteem on the School Life Adjustment Perceived of Elementary School Students: The Moderating Effects of Self-Esteem on the Relationship between the Rearing Attitudes of Mothers and Their Children's School Life Adjustment (초등학생이 지각한 어머니의 양육태도, 가족건강성, 자아존중감이 학교생활적응에 미치는 영향: 지각된 어머니의 양육태도와 학교생활적응과의 관계에서 자아존중감의 중재효과)

  • Lee, Bok-Hui
    • Journal of Korean Home Management Association
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    • v.32 no.4
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    • pp.57-74
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    • 2014
  • The purpose of this study is to find which variable has the biggest effect on the school life adjustment of elementary school students among family strength, self-esteem, and the mother's rearing attitude. Second, the study observes how the elementary school student's self-esteem has a moderating effect regarding the rearing attitudes of their mothers and their school life adjustment. Five hundred forty-five fifth and sixth graders from an elementary school in Cheonan, are the participants of this study. The key research findings of this study are as follows: First, among the rearing attitudes of the mothers, family strength, and self-esteem, the variable that showed the greatest relationship with positive school life adjustment was family strength followed by self-esteem. Second, The self-esteem of the elementary school students showed a 1% moderating significant effect between the rearing attitudes of the mothers and school life adjustment. In the high self-esteem group of elementary school students, the moderating effect of self-esteem showed a higher level of school life adjustment when the students perceived that their mother had an affectionate rearing attitude, but showed a lower level of school life adjustment if they perceived their mother's rearing attitude as rejective or overprotective. Therefore, this study suggests that a focus on increasing self-esteem and family strength along with the affectionate rearing attitude of mothers is needed for the positive adjustment of elementary school students.

Psychological Factors of Increase in Apple Consumption (사과 소비의 증가에 영향을 미치는 심리적 요인 분석)

  • Huh, Moo-Yul
    • Journal of the Korean Society of Food Culture
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    • v.26 no.1
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    • pp.80-85
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    • 2011
  • This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.

A Study on Body Mass Index, Body Attitude and Clothing Attitude of Women in Their Twenties (20대 여성의 비만도, 신체태도와 의복태도에 관한 연구)

  • Lee, Juyoung
    • Journal of Fashion Business
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    • v.18 no.5
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    • pp.1-14
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    • 2014
  • The purpose of this study was to analyze body mass index of women in their twenties and investigate the relationships of body attitude and clothing attitude. To achieve the purposes of this study, a questionnaire was conducted with 398 people from May 2 to May 30, 2013. The final data was analyzed with spss 18.0 program. The results were as follows: First, I found that body attitude had this order: Feeling fat, Lower body fatness, Salience of weight and shape, Attractiveness, Strength and fitness, and Body disparagement Secondly, there were significant differences of body attitude based on demographic characteristics and body mass index. Thirdly, I found that clothing attitude was classified into four factors of Personality pursuit, Body complement, Appearance ostentation, and Social approval. Fourthly, there were significant differences of clothing attitude based on demographic characteristics and body mass index. Fifthly, there were significant relations of body mass index, body attitude, and clothing attitude of women in their twenties. Thus, I found that body mass index and body attitude were related to clothing attitude.

Consumer Attitude Formation on Private Apparel Brand (유통업체 의류 상표에 대한 소비자 태도 형성)

  • Choi, Mi-Young;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.8
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    • pp.1210-1221
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    • 2006
  • The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

A Study on the Muscle Activity and Fatigue of Hand Muscle for the Presentation of Normative Data in Labor Environment (노동현장 기준데이터 제시를 위한 손근육의 근활성도 및 근피로도에 관한 연구)

  • Kim, Kyoung-Hyun;Lee, Ho-Yong;Shin, Hwa-Young;Jeong, Seong-Hun;Kim, Sung-Hwan
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.57 no.12
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    • pp.2336-2344
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    • 2008
  • In this paper, muscular activity and muscle fatigue of FDI(first dorsal interosseous muscle) and thenar muscle of hand was analyzed with surface EMG signal based on four kinds of attitudes(grip, tip, key and palmar) to measure grip strength and pinch strength after hand operation and rehabilitation treatment. The normative data are needed to interpret evaluation data to assess a patient's ability to return to labor environment. The preceding researchers proposed the standard data only by studying on maximum grip strength and the maximum pinch strength followed by each attitude of subjects' hands. But in this study, the muscle activity and muscle fatigue were considered under the various attitude to propose normative data. As a results, the muscle fatigue may be used only for presentation of normative data in labor environment.

Relationship between Core Job Characteristics and Attitude of Small Business Employees (소상공인의 핵심직무특성과 태도의 관계)

  • Kim, Chan-Jung;Cho, Jun-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.328-337
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    • 2011
  • For certify job characteristic affecting attitude of employee, this study is to examine the relationship between core job characteristics(skill variety, task identity, task significance, autonomy, feedback) and attitude(job satisfaction, organizational commitment, turnover intention) of small business from a 'human resource management' point of view. Concretely, it is confirmed whether how influence of ore job characteristics on attitude and whether there is a moderating effect of growth needs of strength between core job characteristics and attitude of small business. The results of regression analysis using 315 domestic employees are as followings. First, it is confirmed that the skill variety and task significance has influence on job satisfaction positively, skill variety and feedback has influence on organizational commitment positively, and skill variety and feedback has influence on turnover intention negatively. Second, there is moderating effect only the relationship between task significance and turnover intention. On the basis of these study results, it suggested strategic implications to job design and business strategy for heightening attitude of small business employees.

Influences of Physical Education Classes based on Flipped Learning of Self-directed Learning Abilities and Attitude towards These Classes, for Middle School Students

  • Lee, Dae Jung;Kim, Dae Jin
    • International Journal of Contents
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    • v.15 no.2
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    • pp.59-74
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    • 2019
  • The objective of this study was to analyze the influence of physical education classes based on Flipped Learning on self-directed learning abilities and learning attitude towards these classes, for middle school students. The study selected 90 students as an experimental group (3 classes) and 97 students as a control group (3 classes), among 240 students of the first-year students attending a middle school located at Jeonju City of South Korea, applying convenience sampling, one of the non-probability sampling methods. For the experimental group, 36 sessions of physical education classes were held for 14 weeks, while the control group received teacher-centered classes. Comparing the results with the control group, the experimental group showed significant differences in terms of all sub factors of self-directed learning abilities, namely; desire for learning, learning objective establishment, basic self-management abilities, selection of learning strategy and self-reflection. Moreover, the experimental group manifested significant differences in terms of all sub factors of attitude towards the physical education subjects, namely; positive emotions, negative emotions, health & physical strength, interpersonal relations, physical activities & movements, and active participation & positive performance. From the findings, it can be considered that physical education classes based on Flipped Learning contributed to improving self-directed learning abilities and attitude towards physical education classes. This result can serve as a significant basic material for designing and performing classes in raising the understanding of Flipped Learning and effectively applying Flipped Learning in physical education classes.

The Effects of Advertising Attitude and Visitor Intention of Exhibition: Focusing on Exhibition Types (전시회 광고의 정보 품질과 매체 신뢰도가 광고태도 및 전시회 참관의도에 미치는 영향에 대한 연구: 전시회 유형을 중심으로)

  • Kim, Yoonjeong;Ham, Juyeon;Koo, Chulmo
    • Knowledge Management Research
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    • v.19 no.3
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    • pp.89-112
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    • 2018
  • Under exhibition circumstances, exhibition advertising by organizer is a mean to promote exhibition service to exhibitors and visitors while general advertising is to promote products and services to consumers. The objective of this research is to suggest advertising strategies by seeing differences in the impact of information quality and media credibility on visitor intention depending on the types of exhibition. This study adopted Elaboration Likelihood Model to measure the impact of central and peripheral cues on advertising attitude and its consequence on visitor intention. We further examined how these influence processes were moderated by exhibition types of B2B and B2C. We conducted survey from B2B and B2C exhibitions respectively, and analyzed structural equation model and moderator regression. We found that first, among factors of information quality as a central cue, argument strength has a positive impact on attitude towards advertising. Second, we also found among factors of media credibility as a peripheral cue, media trustworthiness has a positive impact on attitude towards advertising. Lastly, this study revealed that a type of exhibition moderates the central and peripheral routes towards advertising attitude, showing that B2C visitors are influenced by factors of information quality, and B2B visitors rather by media credibility. This study yields implications in that it gives marketers of organizer a background to set different marketing strategies depending on the types of exhibition.