• Title/Summary/Keyword: behavioral intentions

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The Effects of Health-related Menu Choice Attributes on Customer Behavioral Intentions at Well-being Restaurants - The Moderating Roles of Food Involvement and Trust - (건강지향 메뉴선택속성이 웰빙레스토랑 고객 행동의도에 미치는 영향에 관한 연구 - 음식관여도, 신뢰의 조절효과를 중심으로 -)

  • Kim, Sun-Joo;Cho, Meehee
    • Journal of the Korean Society of Food Culture
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    • v.30 no.3
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    • pp.333-344
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    • 2015
  • This study aimed to identify the effects of health-related menu choice attributes on customer behavioral intentions at well-being restaurants and analyze the moderating effects of food involvement and trust, which can influence customer preference and their intentions to visit well-being restaurants. This study designed a survey, and 351 respondents who have eaten at well-being restaurants completed the questionnaire. Exploratory factor analyses were conducted to identify underlying dimensions related to health-related menu choice attributes, food involvement, and customer behavioral intentions toward well-being restaurants. The three factors regarding health-related menu choice attributes and the three factors related to food involvement were identified. In order to test the relationships between health-related menu choice attributes and behavioral intentions as well as to investigate the moderating effects of food involvement and trust, hierarchical regression analyses were conducted. Results indicated that the three factors of health-related menu choice attributes were significantly and positively related to behavioral intentions. Among food involvement factors, dining environment and cooking were significantly related to behavioral intentions toward well-being restaurants. Trust had a significant influence on behavioral intentions. Results showed that food involvement and trust could moderate the effects of health-related menu choice attributes on behavioral intentions toward well-being restaurants.

The Structural Relationship of Customer Satisfaction and Behavioral Intentions for Service Quality of Department Stores (백화점의 서비스품질이 고객만족 및 행동의도에 미치는 영향)

  • Chun, Tae-Yoo;Park, No-Hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.85-94
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    • 2007
  • This study analysed the structural relationship of customer satisfaction and behavioral intentions for service quality. Service quality factors were defined as tangibles, reliability, responsiveness, assurance, and empathy. Behavioral intentions were defined as loyalty and brand switch. A LISREL model was used to develop dimensions of service quality and to investigate the structural relationship between overall service quality, customer satisfaction and behavioral intentions on department stores. The results and implications are that there is a significant relationship between service quality and overall satisfaction. Furthermore, a significant relationship exists between overall satisfaction and behavioral intentions. This study also shows that overall service quality affects customer satisfaction and behavioral intention.

An Empirical Study on the Effects of Organizational Cynicism and EVLN Responses on Organizational Commitment and Pro-union behavioral Intentions

  • Seo, Yeon-Yong;Park, Sang-Eon;Kim, Chan-Jung
    • International Journal of Contents
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    • v.7 no.2
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    • pp.36-41
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    • 2011
  • This paper has investigated the effects of employees' organizational cynicism on their organizational commitment and pro-union behavioral intentions in the context of repetitively implementing business innovation program. The cynical responses about the business innovation program & projects have been classified into four categories; Exit, Voice, Loyalty and Neglect. The research samples have been drawn from managers and office employees at four business sites of conglomerates in Korea. According to the analysis, business innovation program which is continuous and repetitive has made managers and office employees have highly cynical attitudes. In turn, the organizational cynicism has accelerated their Exit and Neglect responses, but shrunk Voice and Loyalty responses. As a result, it has been confirmed that the organizational cynicism has a direct effect on organizational commitment and pro-union behavioral intentions. In addition, it has been concluded that Exit and Neglect had a negative effect on organizational commitment but a positive effect on pro-union behavioral intentions. Even though Voice and Loyalty had a positive effect on organizational commitment, they had no significant effect on pro-union behavioral intentions. Furthermore, no mediating effect has been detected. Implications and suggestions for future research were then discussed.

Service Recovery and Behavioral Intentions in the Restaurant Industry: A Service Process Stage Perspective (레스토랑 서비스 제공 단계별 실패에 따른 서비스 회복 노력과 행동의도에 관한 연구)

  • Choi, Soo-Ji;NamKung, Young
    • Korean journal of food and cookery science
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    • v.29 no.5
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    • pp.605-616
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    • 2013
  • A multistage approach for service recovery enables restaurant managers to do the most effective recovery strategies to reduce customer dissatisfaction and lead to positive behavioral intentions. The purpose of this study was to identify the most effective service recovery strategies in terms of service stage and examine the relationship between service strategies and behavioral intentions. A total of 227 diners examined the customer perceptions to recovery strategies (tangible strategy and intangible strategy) following service failures in each of the four stages:1) reservation and parking, 2) seating and ordering, 3) meal consumption, and 4) payment and exit. The one-way ANOVA showed that intangible strategies were relatively more effective than tangible strategies regardless of service stages. Free meal or free dessert were most effective in service stage 1 and stage 2 whereas correct the failure and reperformance of service found to be the most effective service recovery strategy. Regarding the association between service recovery strategies and behavioral intentions, multiple regression analysis showed that intangible strategies influenced diners' likelihood of positive behavioral intentions whereas tangible strategies lead to diners' willingness to positive behavioral intentions only in service stage 1. The findings enable restaurant practitioners to improve service recovery activities from a service stage perspective.

A Study on the Effect of Personal Innovativeness on QR Code Users' Behavioral Intention (개인 혁신성이 QR코드 사용자의 행동의도에 미치는 영향)

  • Lee, Seung-Bae
    • Journal of the Korea Management Engineers Society
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    • v.23 no.4
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    • pp.33-48
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    • 2018
  • Despite that QR codes are spreading worldwide in Pin Tech, logistics distribution, etc., South Korea is staying at the level of using QR codes in limited areas such as website connection and marketing communication. The purpose of this study is to propose measures for more effective use of QR codes by examining the effects of personal innovativeness on user's behavioral intentions by applying personal innovativeness to QR codes. To this end, this study was intended to examine the relationships between performance expectancy (PE), effort expectancy (EE), social expectancy (SE), and personal innovativeness, which are variables used in the Unified Theory of Acceptance and Use of Technology (UTAUT) model among innovative technology acceptance models, and behavioral intentions. For this study, a questionnaire survey was conducted with students in collages in the metropolitan area in May 2018 and the results were statistically verified using IBM SPSS 21. The results showed that PE, EE, and SE had significant positive(+) effects on personal innovativeness and behavioral intentions of QR code users. The mediating effects of personal innovativeness were tested and the results indicated that personal innovativeness partially mediates between PE and behavioral intentions and between EE and behavioral intentions but not between SE and behavioral intentions. The fact that since QR codes are expressed as a component to users through other media rather than its internal factors, the personal innovativeness of QR code users plays an important role in increasing the use of QR codes could be identified through this study.

Shopping Motives, Information Search and Behavioral Intentions of Internet Fashion Consumers (인터넷 패션 소비자의 쇼핑동기, 정보탐색 및 행동의도에 관한 연구)

  • Suk, Hyo-Jung;Park, Sung-Hee;Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.8
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    • pp.918-932
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    • 2011
  • This research examines shopping motives, information search of e-fashion consumers and their behavioral intentions (word of mouth, repurchase and site switching intentions). The survey was conducted from December $17^{th}$ 2010 to January $5^{th}$ 2011 and all respondents had previous experiences with on-line purchase of fashion items. The study finds that an information search has three dimensions, recreational search, informative search, and rational search. The effects of both hedonic and utilitarian shopping motives on information search and behavioral intentions are significant. In addition, recreational and informative search have a positive impact on word of mouth and site switching intentions, while repurchase intention is influenced by an informative search. Rational search has a positive effect on switching intention only. Finally, there are significant differences by gender in shopping motives, information search and behavioral intentions.

Impact of Service Quality and Perceived Value on Customer Satisfaction and Behavioral Intentions: Evidence from Convenience Stores in Vietnam

  • TRAN, Van Dat;LE, Nhat Minh Trang
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.517-526
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    • 2020
  • This research investigates the relationship among product quality, service quality, perceived value, customer satisfaction, and behavior intentions. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 220 customers using confirmatory factor analysis and structural equation modeling. The testing results show that, for the direct path, product quality has a significant, positive influence on customer satisfaction, and behavioral intentions. Also, perceived value directly influences customer satisfaction and behavioral intentions and satisfaction is an antecedent of behavioral intentions. For the indirect path, service quality has a significant, positive influence on behavioral intentions through the customer satisfaction. The major finding of this study suggest that service quality easily attract more customers, especially the young consumers. About the sale personnel, communication skills, knowledge and ways of treatment to customers are crucial to retailers to gain competitive advantage over competitors. Therefore, it should have clear and consistent processes, procedures with criteria that create the best condition for organization and individual to open this kind of retailing store. Furthermore, product quality improvement is essential; all products must have clear originality; and diversifying products and services is also the way to appeal more consumers.

The Relationship Between Transformational Leadership, Prosocial Behavioral Intentions, and Organizational Performance

  • SALIM, Ansa;RAJPUT, Nahid Abdul Rauf
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.487-493
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    • 2021
  • This study examines the relationship between three major elements -Transformational leadership, Prosocial Behavioral Intentions, and Organizational Performance of full-time academics from different universities and colleges in Oman. A total of 322 full-time employees from different universities and technical colleges participated in an online survey and hardcopy survey. The data was collected using the primary data collection method. Structured scales were adopted for the study to include all the variables under study (Garcia-Morales et al., 2012; Baumsteiger et al., 2019). The adopted questionnaire was slightly modified to align with the circumstances of universities as well as colleges in Oman. A hypothesis is formed to find out the significant contributions among different sample categories. The correlation method was used to find out the relationship. It was evident from the result that there exists a significant relationship between major variables under study. This study reveals an important characteristic of transformational leadership towards prosocial behavioral intentions as it has a connection with organizational performance. There is limited research available to find out the relationship between prosocial behavioral intentions, transformational leadership, and organizational performance. This research focuses on identifying the antecedents and factors influencing organizations' performance efficiently and productively.

The Impact of Service Perceptions and Product Perceptions on the Formation of Fashion Internet Shoppers' Satisfaction and Purchasing Behavioral Intentions

  • Lee, Seung-Min;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.3 no.5
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    • pp.395-402
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    • 2001
  • The purpose of this study was to develop the service and product perceptions' dimensions for fashion retail sites and to identify the service and product perceptions' dimensions influencing consumers' satisfaction and purchasing behavioral intentions for fashion retail sites. A set of self-administered questionnaires were e-mailed to an internet Research Panel consisting of members who had purchased fashion products or visited fashion retail sites. 799 questionnaires were analysed using frequency, percentage, exploratory factor analysis. Cronbach's ${\alpha}$, stepwise regression analysis utilizing SPSS 10.0. The service perception dimensions of fashion retail sites had reliability, convenience, incentive, responsiveness and tangibility. Online fashion product perception dimensions were product variety and product value. Consumer satisfaction was influenced by reliability, product variety, product value, convenience, incentive and responsiveness. Consumer satisfaction had a direct impact on purchasing behavioral intentions of fashion retail sites.

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Predictors of Hepatitis B Preventive Behavioral Intentions in Healthcare Workers

  • Morowatishaifabad, Mohammad ali;Sakhvidi, Mohammad Javad Zare;Gholianavval, Mahdi;Boroujeni, Darioush Masoudi;Alavijeh, Mahdi Mirzaei
    • Safety and Health at Work
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    • v.6 no.2
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    • pp.139-142
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    • 2015
  • Background: Healthcare workers' practices regarding hepatitis B have an important effect on the control of this problem in workplaces. Methods: A questionnaire-based cross-sectional study was used to investigate the role of knowledge, cues to action, and risk perceptions as predictors of preventive behavioral intentions for hepatitis B among healthcare works in Broujen, Iran (n = 150). History of hepatitis B vaccination, hepatitis B surface antigen test, and demographic characteristics were investigated. The psychometric properties of the questionnaire were established. Results: Those who had a history of hepatitis B surface antigen test had a statistically significant higher level of risk perceptions ($30.89{\pm}4.08$ vs. $28.41{\pm}3.93$, p < 0.01) and preventive behavioral intentions ($5.05{\pm}1.43$ vs. $4.45{\pm}1.29$, p < 0.01). The mean score of cues to action was significantly correlated with age and work history (r = 0.20, p = 0.02 and r = 0.19, p = 0.02). Preventive behavioral intentions were significantly correlated with cues to action and risk perceptions but not with knowledge level. Cognitional factors were responsible for a 17% change in observed variance of preventive behavioral intentions, which was statistically significant. Conclusion: Risk perceptions were the most important determinant of preventive behavioral intentions for hepatitis B among health personnel; thus, emphasizing risk perceptions is recommended in educational programs aimed at increasing health personnel's practices regarding hepatitis B.