• Title, Summary, Keyword: consideration set

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Evaluating the effect of the size of brand consideration set upon the Gutenberg′s monopolistic price interval (고려상표군 크기에 따른 구텐베르그의 가격독점영역에 관한 연구)

  • 백지원;황선진;이수진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.8
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    • pp.1004-1013
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    • 2003
  • This study addressed an ill-understood issue of a price response model and a monopolistic price interval of fashion goods. The concept of monopolistic price interval introduced by Gutenberg has been rarely applied to the fashion goods, which is known as price sensitive goods. Thus, this study examined the price insensitive zone of the blue jean. The data of 268 respondents were analyzed using Choice-based Conjoint (CBC) analysis and t-test. Considering brand consideration set as a price determinant, we found the presence of monopolistic price interval of the jean. The results obtained from the CBC analysis showed that the bigger the size of brand consideration set, the shorter the monopolistic interval. This implied that the consumer who had a small brand consideration set was more likely to have a longer monopolistic price interval than the one who had a large brand consideration set, since the consumer with a small consideration set tended to value brand itself more than price. Although significant monopolistic price intervals were shown only for the three jean brands out of the seven, to reduce the size of brand consideration set and to increase brand loyalty were found important in maximizing firms'financial profits.

The Influence of Omni-channel Propensity and Regulatory Focus on Consideration Set Formation (옴니채널 성향, 조절초점과 고려상표군 형성에 관한 연구)

  • HAN, Sang-Seol
    • The Journal of Industrial Distribution & Business
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    • v.10 no.5
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    • pp.49-58
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    • 2019
  • Purpose - Consumer behaviors or decision-making process has been changing recently as the consumer environment, including mobile everyday life, has changed. In view of this changing consumer smart environment, this study aims to investigate structural relation about the influence omni-channel propensity and regulatory focus on consideration set formation. Research design, data, and methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for university students with experience in purchasing in less than three months. With reference to previous studies, operational definition was made for the questionnaire design. From 2018 Nov. to 2019 Feb. Survey was conducted on the panel consumers who purchase item within that period. 315 collected survey data were used to verify hypotheses except the data that had incorrect values. This data were used for SPSS/AMOS for confirm hypothesis which developed by researcher. Results - The results of this study are as follows. First, Consumers were considering a more heterogeneous alternatives if they were more omni-channel propensity in the process of forming consideration set. Second, Consumers were more conscious of the price if they were more omni-channel propensity Third, Consumers were considering a more newness alternatives if they were more omni-channel propensity in the process of forming consideration set. Meanwhile, The results of the study on regulatory focus and consideration set relationships are as follows. Consumers were considering a more heterogeneous alternatives if they were more promotion focus tendency in the process of forming consideration set. Second, Prevention focus tendency were more conscious of the price in the process of considering alternatives. Third, Consumers were considering a more newness alternatives if they were more promotion focus tendency. Conclusions - Depending on the changing consumer environment, the omni-channel propensity was shown to influence the formation of the consideration set. Also, Regulatory focus of consumers significantly influence to formation of consideration set. this study also contributes to the development of the theory as well as the practical approach with understanding consumer decision process on smart(mobile) environment.

Consumer Characteristics Influencing the Consideration Set of Stores in Purchasing Apparel Products (의류제품 구매 시 고려점포군 형성에 영향을 미치는 소비자 특성 연구)

  • Kim, Han-Na;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.201-211
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    • 2008
  • The purpose of this study was to clarify the concept of consideration set of stores and to contribute to the prediction of consumers' store behavior by finding out which consumer characteristics affect the formation of consideration set of stores. The data were collected from 553 female consumers. Factor analysis, K-cluster analysis, and ANOVA were used for data analysis. The results of this study were as follows: First, the respondents were classified into seven groups based on the number of stores and store types they considered. Second, there were significant differences among groups in consumer characteristics such as knowledge, motivation, and solubility; especially, the differences were related to the number of considering store rather than the types of considering store. In other words, the more involvement in clothing and the more experience and knowledge about apparel purchases a consumer had, the more stores the consumer considered. This study is meaningful in that it provides a systematic organization of the concept of consideration set of stores.

Modeling Two-stage Choice Process (2단계 선택과정의 모형화)

  • 박상준;한민희
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.2
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    • pp.77-86
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    • 2000
  • Consumers facing a large number of brands to choose from are known to use simplified heuristic to screen a set of relevant brands called the consideration set from the whole alternatives, Purchase decisions are then made from the brands in the consideration set, Two approaches have been suggested to model the two-stage choice process., One is to treat the con-sideration set as a crisp set (e.g Roberts and Lattin 1991) The other is to treat the set as a fuzzy set (e.g. Fortheringham 1988) The paper empirically compares the two types of models using data for soft drinks sneakers and departments. The results show that a model employing the crisp set approach fits the data better than that with the fuzzy set approach and better than a single-stage choice logit model.

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A Study on Significance of Symmetric Difference (대칭차집합이 가지는 중요성에 관한 고찰)

  • Kim, Boo-Yoon;Hwang, Jong-Chul;Kim, So-Young;Chung, Young-Woo
    • The Mathematical Education
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    • v.49 no.4
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    • pp.489-500
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    • 2010
  • This study makes clear justification of contents of set in secondary school through the scientific consideration and contents consideration of curriculum about two points - lattice and ring - of set deal with 'number and operation'. In this process, we make clear the greatest common divisor, the least common multiple and operation of set, especially the meaning of symmetric difference, we suggest direction about constitution of contents of set in secondary school. This study helps to raise the specificity on the elements of textbook and presents the first step about the range of teaching in a construct of curriculum.

Consumer Segmentation based on Consideration Set of Stores and Importance of Store Image (고려점포군에 따른 소비자 세분화와 점포이미지 중요도에 관한 연구)

  • Kim, Han-Na;Rhee, Eun-Young
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.79-102
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    • 2007
  • Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

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The Influence of Consumer Self-Confidence on Clothing Satisfaction (소비자 자신감이 의복만족도에 미치는 영향)

  • Jeon, Kyung-Sook
    • Journal of the Korean Home Economics Association
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    • v.44 no.9
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    • pp.51-59
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    • 2006
  • The role of consumer self-confidence is important in consumer's purchase decision. Nevertheless, the use of self-esteem measures might cause misinformation in the specific situation of the marketing-related point of view. In this study, consumer self-confidence was measured by marketing oriented tools to clarify the dimensions of consumer self-confidence while the influence of consumer self-confidence on clothing satisfaction was also investigated. A total of 325 questionnaires were collected by surveying university students in Seoul and the surrounding metropolitan area using convenient sampling. The data were analysed by factor analysis, ANOVA, t-test, and regression by using SPSSWIN program. The findings of the study were as fellows. First, the consumer self-confidence was composed of 6 sub-scales: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set formation, persuasion knowledge, and marketplace interfaces. Second, female subjects rated higher on consumer self-confidence than male subjects did in social outcomes decision making and consideration-set formation. Third, higher income was correlated with higher social outcomes decision making and consideration-set formation. Finally, clothing satisfaction was influenced by personal outcomes decision making and information acquisition.

A RESOLVENT APPROACH FOR SOLVING A SET-VALUED VARIATIONAL INCLUSION PROBLEM USING WEAK-RRD SET-VALUED MAPPING

  • Ahmad, Iqbal;Ahmad, Rais;Iqbal, Javid
    • Korean Journal of Mathematics
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    • v.24 no.2
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    • pp.199-213
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    • 2016
  • The resolvent operator approach of [2] is applied to solve a set-valued variational inclusion problem in ordered Hilbert spaces. The resolvent operator under consideration is called relaxed resolvent operator and we demonstrate some of its properties. To obtain the solution of a set-valued variational inclusion problem, an iterative algorithm is developed and weak-RRD set-valued mapping is used. The problem as well as main result of this paper are more general than many previous problems and results available in the literature.

Consideration of Set-up Effect in Wave Equation Analysis of Pile Driving. (Set-up 효과를 반영한 타입말뚝의 파동이론해석)

  • 천병식;조천환
    • Journal of the Korean Geotechnical Society
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    • v.15 no.2
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    • pp.95-104
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    • 1999
  • The bearing capacity of piles driven in soils showing set-up tendency increases with time. Though WEAP is an excellent tool for evaluating the driveability of driven pile, it has some limitations to predict reliable bearing capacity of pile after driving. It is because the existing WEAP method cannot take into account time-dependent soil properties after driving. The set-up effect should be accounted for to obtain a reliable bearing capacity by the WEAP. Unfortunately, there are no sufficient methods to take the set-up effect into consideration in wave equation analysis. This paper suggests an alternative to consider time effect in wave equation analysis through statistical analysis of dynamic load test data both at the end of driving and in the beginning of restrike. It is shown that the suggested parameters(quake and damping) would be more reliable than the existing one for the wave equation analysis of driven piles.

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