• Title, Summary, Keyword: corporate culture

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An Empirical Study on the Influence of the Direction of Corporate Culture Development on the Strength of Corporate Culture (기업문화(企業文化) 개발(開發)의 방향(方向)이 기업문화(企業文化)의 강도(强度)에 미치는 영향(影響))

  • Park, Min-Saeng
    • Management & Information Systems Review
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    • v.1
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    • pp.133-165
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    • 1997
  • In the situation of Korean company today it is considered that the necessity of developing a corporate culture is not only more important than ever, but also indispensable to the organization management in the future. Focused on the development of corporate culture, the purpose of this study is to find out the influence of the direction of corporate culture development on its own strength. The method of this study is the empirical method based on theoretical one with the previous bibliographical studies. It is thought that in viewpoints of the culture pragmatists, the development of corporate culture means the intentional and systematic creation of culture. And, the direction of corporate culture development is thought as the management philosophy a corporate desires, or the desirous direction of corporate culture to express the management policy. According to the results of this study, it is found that the progressive direction of the corporate culture development has the most intensive influence on the various sides. Therefore, the management should research and develop the progressive value of culture more deeply, to get the effective development of corporate culture.

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How the Corporate Culture Impacts Company Performance: A Case Study of a Dental Clinic in Thailand

  • Chongthanavanit, Papon;Kantamera, Pornkasem
    • Asian Journal for Public Opinion Research
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    • v.4 no.3
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    • pp.178-204
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    • 2017
  • In Bangkok, dental clinics are ubiquitous with high competition in many areas. It was quite difficult for new entries to survive in the market. However, there was an interesting dental clinic that opened in the Asoke area and has more than 4,000 patients within 2 years of opening. The number of employees in this dental clinic was only 20. The purpose of the study was to investigating the corporate culture of this dental clinic and how the corporate culture impacted the company performance. The result of this study showed that this dental clinic had "involvement type" corporate culture. This is another example of a case study about corporate culture and corporate characteristics that motivate employees and ultimately helped organizations maximize their performance. The case study might motivate entrepreneurs to set up the proper corporate culture and help the company to be more sustainable.

A study on the corporate culture of BYD

  • Shang, Xian-Fa;Choi, Myeong-Cheol
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.135-140
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    • 2020
  • The main battlefield of 'made in China 2025' proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, the use of new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle. BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and medium-sized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc. This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.

A Study on the Corporate Culture and the Organizational Effectiveness (기업문화와 조직유효성에 관한 연구)

  • 김재붕;양시영
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.20 no.44
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    • pp.425-446
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    • 1997
  • In recent years, a scholars and a managers in business have taken a more interest on the effects of corporate culture on the organization effectiveness. The corporate culture has been recognized as one of the way to promote the organization performance and cope with the changes of the business environment. Edgar H. Shein defins the corporate culture as the that the pattern of basic assumptions that a given group has invented, discovered or developed in learning to cope with its problems of external adaptation and internal integration. The organization effectiveness is differently defined as the job satisfaction, job involvement, organizational commitment, organizational performance etc. The business culture help the employee (1) understand the values, the tradition, and the different management systems(decision-making basis, promotion, reward, behavior etc.) of the company, (2) make the performance-oriented decison and doings. Consequently, the excellent corporate culture would improve the organizational effectiveness. The purpose of this study is (1) to examine theoretically the content on the corporate culture and the organizational effectiveness, (2) to suggest the direction of the corporate culture management for both the management md the scholars.

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An Evaluation Model of Corporate Culture Using Fuzzy System (퍼지시스템을 이용한 기업문화 평가모델)

  • Kim, Chun-Ho;Hwang, Seung-Gook
    • Journal of Korean Institute of Intelligent Systems
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    • v.20 no.2
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    • pp.267-272
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    • 2010
  • This paper suggests an evaluation method through corporate culture's evaluation model considering the relationship and affection between types and elements of corporate culture. 314 data obtained from the members of small and medium enterprises analyzed the relationship by the correlation analysis, and the degree affecting rate the corporate culture types by the regression analysis. Finally, fuzzy system was used to analyze the evaluation model of the corporate culture type. The evaluation model of the corporate culture types in this paper is mixed possibility and necessity sides and showed the usefulness through reviewing the model which has an identification problem of the fuzzy system estimated fuzzy relation matrix for corporate culture types using the model.

An Empirical Study of Two-Way Effects on Country Image of KOREA and Corporate Image - A Focus on Chinese Consumer of SAMSUNG Electronics - (한국 국가이미지와 기업이미지간의 상호효과에 대한 실증연구 -삼성전자의 중국소비자를 중심으로-)

  • Lee, Chun-Su;Lee, Jang-Rho;Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.323-341
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    • 2006
  • IThis research meets with empirical results in pursuit of aim as below mentioned. Firstly, it gets a line on two-way effects which have an effect on both (the country image and corporate image) by using the corporate image for the study of the country image. After making an analysis of the empirical test, found out that the corporate image has influence upon the country image significantly. Also found out that the country image has an effect on the corporate image powerfully. Therefore, it effects an inspection of evidence that the country image and corporate image have significantly positive concern, each other. Secondly, it is offering the way to use the culture marketing as grasping the mediating effects, which culture difference has influence upon the country image and the corporate image. The mediating effects show that the country image has influence on the corporate image more as culture difference is bigger.

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The Relations between Safety Matters, Corporate Image and Performance in Logistics Company

  • KIM, Young-Min;KIM, Jin-Hwan
    • The Journal of Distribution Science
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    • v.17 no.11
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    • pp.35-45
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    • 2019
  • Purpose: The purpose of this study is to suggest strategic implications about empirical analysis with mediation effects of corporate image in terms of that relations between logistics culture safety, safety compliance and logistics performance of logistics companies. Research design, data and methodology: The structure and method of this research is organized with, first establishing hypothesis and research model based on previous study related to safety culture, safety compliance, corporate image, logistics safety and logistics performance, which has been carried out survey questionnaire to those who got involved in logistics businesses. Results: It is well justified that safety culture and safety compliance have significantly influenced to logistics performance as well as corporate images that is also revealed to have positive impact to logistics performance. With results verifying into mediation effects of corporate image, it is found that corporate image has partial mediation effects between logistics safety culture and logistics performance, and corporate image has full mediation effects between logistics safety compliance and logistics performance. Conclusions: In conclusion, it is strongly asked to make an aggressive efforts to safety compliance with necessity for spread of safety culture in level of enterprise. Planning the strategy and its implementation is required to secure safety in logistics process because both logistics performance and corporate image has positive influences by logistics safety.

A Study on the Corporate Culture of Railroad-related Organizations (철도관련조직의 문화유형에 관한 일 연구)

  • Choo, Jun-Sup;Lee, Hyun-Ju;Shin, Tack-Hyun
    • Proceedings of the KSR Conference
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    • pp.494-501
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    • 2007
  • Nowadays, the corporate culture is recognized as an important invisible assets determining the competitive advantages in all the business firms. The purpose of this article is to depict the corporate culture of railroad-related organizations based on the cognitive response of employees. To attain this purpose, several aspects of current corporate cultures are surveyed through questionnaire and analyzed by SPSS. In this paper the theoretical framework adopted was an corporate culture model developed by Rousseau.

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A Study on the Cultivation of the Small-Medium Size Corporate Culture (계획적 중소기업문화의 조성에 관한 연구)

  • 이원희
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.18 no.33
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    • pp.55-61
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    • 1995
  • The corporate culture contributes much to the approach to the management problems as well as to the view to see the problems in the light of the multiplying-enterprise environment. In comparision with the large size corporates, the small-medium size corporates under various disadvantage conditions increase to the high achievement through the development of corporate culture, though the period and method to root in the corporate culture differ from one another depending on the situations. The purpose of this paper is to propose the owner's intention and efforts, the development of the corporate culture helpful for the long-run achievement, the cultural network and the member's role which prove to be effective method to root in the corporate culture.

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Role of corporate culture in shaping up innovative, strategy-driven corporation (혁신적 전략기업 형성을 위한 기업문화의 역할)

  • 이원창;서의호
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • pp.22-25
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    • 2000
  • With the dawn of the 21st century, the corporate business environment started to witness the unprecedented, intense competition on global basis. As a result, the kind of corporate business activity that can respond swiftly to the new changes emerged as one of the most critical factors to increase corporate competitiveness. Being reborn as a strategy-focused organization means seeking innovation. And the strategy not involving innovation is just meaningless. It is this innovation that lies at the heart of the corporate strategy, and that is the only way for continuation of the corporation. The most important pending issue facing companies today is to bolster corporate competencies fit for new business environment, to develop corporate culture required for getting competitiveness edge back, and ultimately to put the company on the continued growth path. Corporate culture, as the very underlying belief and philosophy, is not just woven into the fabric of the corporate management strategy and into the way the company is doing its business. It also, as a regulation and norm for its employees to stick by, affects the way they think and behave. This paper aims at presenting the role of the corporate culture in working out problems encountered by companies today, like corporate innovation, instilling vitality to the organization, beefing up the underlying corporate capabilities, and making transformation required by the changing business environment.

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