• Title, Summary, Keyword: design strategy

Search Result 3,459, Processing Time 0.051 seconds

A Successful Design Strategy of Haier Washing Machines in the Chinese Market (하이얼 세탁기의 중국 시장에서의 가치혁신 성공에 관한 사례 연구)

  • Huang, Yue-Xin;Kang, Bum-Kyu;Kim, Sung-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.3
    • /
    • pp.361-373
    • /
    • 2014
  • according to rapid development in current industrial technologies, technology alone is no longer the only competitive factor among the manufacture companies. The value of innovation in product design has increased important attention to more consumers. This paper demonstrates the methodology of design strategy through the case studies of successful washing machine manufacturers on the China's Market. By the so called 4PS comparison of Haier washing machines with those of Siemens and Little Swan, this paper shows the difference of Haier's design strategy with other competitors, and offers a methodology of systematically analyzing strategic design and successfully develops a framework of design strategy.

Decision-Makings of CoPS Innovation Strategy, Power and Dominant Design - the Case of SKT and KTF

  • Kim, Jong-Seok;Miles, Ian;Flanagan, Kieron
    • Proceedings of the Korea Technology Innovation Society Conference
    • /
    • /
    • pp.219-219
    • /
    • 2017
  • This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

  • PDF

A Landscape Design of Eunpyeong New Town District 2, Seoul (서울 은평 뉴타운 2지구 조경설계)

  • Ahn Gye-Dong;Choi Jung-Min
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.33 no.4
    • /
    • pp.143-154
    • /
    • 2005
  • The Seoul Housing Corporation pronounced a design competition for Eunpyeng New Town District 2 in March of 2005. The authors collaborated on this design and won rot prize. Design guidelines of this competition were to make environmentally sustainable design, to develop as a resort site and cultural place for everyday life of residents, to link with green fabric of the district, and to elevate positive image and identity of Eunpyeng New Town district by creating a attractive landscape. The authors developed design concept and strategy within the guidelines and site conditions. The environmental setting of this site was characterized by mountain to the rear of the site with a stream passing through the district and the front of the site. This is the most important condition for the location principle of residence in Fung Shui theory. Therefore, the schema of the design was introduced by Fung Shui and Chi of place. To evolve design concept, we reinterpret the Fung Shui and Chi in the site combining with modem landscape design strategy, so that good place making could bring about well-being life of residents. By doing that, design concept of the proposal evolved as follows: 'fullness of comfortable life', 'adaptation of nature', 'inspiration of natural force'. This design approach is critical reevaluation of regional characters employing modem strategy. It is a conscious strategy of critical regionalism as distinguished from the traditional site oriented approach. The following are some of the major features in the design: green network and water recycle system in the site, promenade of forest with the experience nature, link to community core, theme gardens with plants having strong fragrances, terrace gardens with different level of housing type, playgrounds and resting places with many types, human scale facilities for residents.