• Title, Summary, Keyword: design strategy

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A Study on Brand of Interior space on the Basis of Marketing Strategy - Focused on the Spa and Cosmetic - (마케팅 전략을 기본으로 한 실내공간의 브랜드화에 관한 연구 - Spa와 Cosmetic을 중심으로 -)

  • Kim, Hyun-Jeong;Ahn, Hee-Young
    • Proceedings of the Korean Institute of Interior Design Conference
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    • pp.248-254
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    • 2007
  • A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

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Influences on customers' decision-making by strategy for space design of a coffeehouse (커피전문점 공간디자인 전략이 고객의 선택에 미치는 영향)

  • Park, Min-Ah;Lee, Yu-Jin;Lim, Ho-Kyun
    • Korean Institute of Interior Design Journal
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    • v.21 no.5
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    • pp.289-297
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    • 2012
  • Recently the coffee industries rapidly grow as people's dietary life changes and quality of life improves. Proliferation of coffeehouses let people cognize them as cultural spaces not only mere spaces for drinking coffee beverages. Therefore, distinguished strategy for space design became the one of the most important factor for customers' decision-making. This study analysed the strategies for space design by the brands of coffeehouses, and focused on understanding how those strategies cognized by customers and how they affect customers' level of satisfaction and intention of revisitation. The result of analysis showed that the level of satisfaction was raised when customers cognized unique strategies by brands and the intention of revisitation was raised when the level of satisfaction and reflection of strategy were high. In other words, setting and applying unique strategies by brands are to raise up level of satisfaction and intention of revisitation. The result of study could be used for the basic data on designing coffeehouses attracting customers' revisitation. Also, it could be the basis for effective strategy for customers.

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A Study on the Strategy of Products Development for Mass Housing (공동주택 상품개발 전략에 관한 연구)

  • Yang, Young-Keun
    • Journal of The Korean Digital Architecture Interior Association
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    • v.10 no.2
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    • pp.31-38
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    • 2010
  • This study is to suggest a strategy and trend of products development by major construction companies to form a trend and to set the trend in housing market through investigation about brand image campaign for TV ad, individual design items, result of products development and special plans. It is the strategy for products development of construction companies surveyed to be divided into five kinds. First, the change from in the unit to outside. Second, centralization of design powers about products development through submit and the wining of a prize in the domestic & foreign design fair to publicize a excellent quality in a roundabout way. Third, reinforcement of service for support the habitability and design manual for secure uniform quality. Forth, investment in the environment-friendly housing and new recycling energy. Fifth, reinforcement of organizational power for improving production capability.

Analysis of Fuel Economy for Series Plug-in Hybrid Electric Bus according to Engine Operation Strategy Based on Simulation (직렬형 플러그인 하이브리드 전기 버스의 엔진 구동 전략에 따른 시뮬레이션 기반 연비 분석)

  • Kim, Jinseong;Lee, Chibum;Park, Yeong-Il
    • Transactions of the Korean Society of Automotive Engineers
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    • v.22 no.5
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    • pp.102-107
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    • 2014
  • Because of high oil prices and emission gas problems, many governments tighten regulation of fuel economy and emission gas. For Passenger car, there are many researches for plug-in hybrid electric vehicles and they are being manufactured. On the other hand, there are few researches for plug-in hybrid electric bus that is heavy commercial vehicle. In this study, analysis of fuel economy for series plug-in hybrid electric bus according to engine operation strategy based on simulation is conducted. Forward simulator is developed using Autonomie. Engine operation strategies consist on constant engine operation strategy and engine on/off operation strategy. Considering the engine operation strategy, results of vehicle speed, engine operating points and fuel economy are obtained and analyzed. As a result, engine on/off operation strategy has more advantage than constant engine operation strategy in terms of fuel economy.

A CASE STUDY ON DEVELOPING A DESIGN OF OIL FAN HEATER - With a focus on '92 GoldStar Co Oil fan heater - (석유 팬 히터 디자인 개발 사례 연구 - '92금성사 석유팬 히터를 중심으로 -)

  • 오성진
    • Archives of design research
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    • v.6 no.1
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    • pp.47-72
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    • 1993
  • Nowadays conmpetltlOn of developing new products is getting keen. We can notice that the role and importance of design are emphasized more than ever.The main cause of this tendency is that technical power is no more a factor which secures the superiority in products competition, as technology is gneneralized in the world. Therefore, design is recognized intensely as a competitive strategy to promote competitive power of products. It is an already known fact that the design for both rational function and charming form to satisfy consumer's desires is a short cut to success, when a company develops a new product to promote competitive power in market. The design which plays a leading role in the activity of developing more cnovenient, more economical and more aesthetic products is called 'Competitive Edge' or 'New Corporate Weapon'. Judging form each company's case of developing products, we can guess that it has its own plan and process of developing new products with defferdnl interest and effort. The strategy of developing products is considered as the most important factor that affects the very existence of rhe company. This thesis is composed of six chapters in all. In the firstchapter, I describe the purpose, method, and scope of study.The second chapter includes the image of form in oil fan heater market in nearby Japan and that of interior in our domestic home and shops, and the trend of word life cycle by analyzing circumstances. The third chapter focuses on consumer's attitude. In the fourth chapter, I compare and test current products of competitive companies including Samsung, Daewoo, Shinilwith those of Gold STar. The trend of products, technique, and design which resulted form this comparison is described. In the fifth chapter I explain the strategy, and process of design of oil fan heater in 1992. The last conclusive chapter presents the major point drawed form the case study, but not includes an estimation of products and the condition of market. In this thesis, I reconsider the general understanding of design and designing process and the value of design as a main factor in the strategy of management by investigating the development of products and the strategy of design, and the process of design.

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Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources- (문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로-)

  • Chung, Kyung-Hee;Lee, Mi-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.51-67
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    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

A Courseware Design using Metacognitive Strategy (메타인지 전략에 기반한 코스웨어 설계)

  • Lee, Jaemu
    • Journal of The Korean Association of Information Education
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    • v.20 no.1
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    • pp.101-108
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    • 2016
  • Most of a courseware evaluated negatively by short of instructional strategy to improve learning effects. Designing a courseware is a time-taking and challenging task. Therefore, a method is required that helps to easily design courseware that is effective to learning. This study proposed a method for designing and management courseware by utilizing a metacognitive strategy. We made a design the coursewase efficiently using concrete instructional model frameworks as metacognitive stragety and tried to improve the quality of courseware for learning effects. We applied our proposed method to teacher's college students in Korea who were taking the "Courseware Development" course. After analyzing it's effects, the responds can design courseware easily and monitor the design direction while their designing. Also, they can design the courseware systematically and implement detail instructional strategy by using concrete instruction model frameworks as metacognitive strategy. However, they were not easy to develop concrete instructional model frameworks at first and we need sharing it among the designers.

A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy - (패스트 패션(Fast Fashion)에 대한 고찰(제1보) - 마케팅 전략을 중심으로 -)

  • Kim, Sun-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.5
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    • pp.875-887
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    • 2007
  • The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

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Lesson Design of Upper Secondary Home Economics education (고등학교에서의 가정과교육 -고등학교 가정과 단시수업 설계- (1990년도 제 2차 학술대회))

  • 전귀연;서영숙
    • Journal of Korean Home Economics Education Association
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    • v.2 no.1
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    • pp.123-142
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    • 1990
  • The aim of this study is to apply lesson design of high school home economics to model which consists of six steps of instructional procedure among various models for instructional design, Through thesis, central content of each step was written as follows; 1) At the step of establishment of terminal instructional objectives, educational objectives, terminal instructional objectives was analyzed and specific instructional objectives was extracted. 3) At the step of diagnosis of entering behavior, ability of prior learning and ability of preliminary learning were evaluated, which was used as establishing instructional strategy and doing individual guidance. 4)At the step of determining instructional strategy, instructional strategy should be extracted by considering instructional event which is adequate to content of instruction. Instructional strategy consists of five main factor, factors, those are, activity of introduction of instruction, presentation of content of instruction and information, participation of learner and learning activity, identification of learning result, and subsequent treatment after evaluation. 5)Specific activity at the step of selection and development of instructional media consists of reidentification of instructional objectives determination of learning type, drawing up instructional media analysis sheet, synthesis of selected media, and explanatory note of selected media. In order to increase efficiency of instruction at the step of determining instructional strategy, this step should be considered simultaneously. 6)The step of try-out and evaluation of instructional design should be efficient when designed instruction was inputted at class after evaluation of each step of instructional design.

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