• Title, Summary, Keyword: engagement

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The Role of Brand Page Experiences on Consumer Engagement in Social Media

  • Park, Jee-Sun;Ha, Sejin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.3
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    • pp.499-515
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    • 2020
  • This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

Latent Class Analysis and Difference Investigation of Elementary Students' Multidimensional Engagement in Science Classes (다차원적 관점에서의 참여에 기초한 초등과학 수업 참여의 잠재집단 분석 및 차이 탐색)

  • Lim, Heejun
    • Journal of Korean Elementary Science Education
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    • v.39 no.1
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    • pp.145-153
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    • 2020
  • Students' engagement is very important for effect science learning. Multidimensional approaches on students' engagement defines engagement in three ways which includes cognitive, behavioral, and cognitive engagement. Based on the multidimensional approaches on students' engagement, this study identified latent groups of elementary students characterized by patterns of cognitive, behavioral, and emotional engagement in science classes. This study also compared students' perceptions of their engagement in general science classes and small-group activities by the latent groups. 377 elementary students were involved in this study. 5-scale Likert survey were used in order to investigate students' engagement in science classes. Latent class analysis using Mplus program identified 3 latent groups of students engagement in science classes: Highly engaged, moderately engaged, and minimally engaged in three ways of engagement. The mean scores of cognitive, behavioral, and emotional engagement were significantly different by three latent groups. In addition, there were significant difference in students perceptions on participating experiments activities and carefully listening of teacher among latent groups. However, there was no significant difference in students' perceptions on their actions during small-group activities. Educational implications were discussed.

Exploration on Elementary Students' Perceptions of Science Learning Engagement Using Keyword Network Analysis (키워드 네트워크 분석을 통해 살펴본 초등학생이 인식하는 과학 학습 참여의 의미)

  • Lim, Heejun
    • Journal of Korean Elementary Science Education
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    • v.39 no.2
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    • pp.255-267
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    • 2020
  • Students' engagement is important for meaningful learning and it has multifaceted aspects for their science learning. This study investigated elementary students' perceptions of science learning engagement. The subjects of this study were 341 4th to 6th elementary students. The survey questionnaires were 5-Likert scale questions and free response questions on science learning engagement. The results showed that elementary students' perceptions of behavioral engagement were higher than emotional and cognitive engagement. Keyword network analysis with NetMiner program showed that the frequent key words of science learning engagement were 'experiment', 'listening', and 'teachers' explanation', which were mostly the behavioral types of engagement. The degree centrality and eigenvector centrality of these key words appeared high. 'Interest', which is emotional engagement, were also one of the frequent key words, but the centralities of this word were relatively low. The Frequent key words of science learning disengagement were mostly related with off-tasks, not doing expected behaviors and negative emotions about science and science learning. Educational implications on science learning engagement were discussed.

Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement

  • CHO, Byung-Kwan;SHIN, Hyang-Sook
    • The Korean Journal of Franchise Management
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    • v.11 no.2
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    • pp.23-39
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    • 2020
  • Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

Longitudinal Patterns of Unmarried Resident Fathers' Engagement with Young Children in the U.S.: Examining the Role of Ethnicity and Extended Family Relationship

  • Lee, Jinhee
    • Child Studies in Asia-Pacific Contexts
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    • v.5 no.1
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    • pp.51-62
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    • 2015
  • This study examined the role of ethnicity and extended family relationship in the longitudinal patterns of unmarried resident fathers' engagement with young children in the U.S. Using three waves of panel data from the Fragile Families and Child Wellbeing Study (FFCWS), data obtained from 292 respondents were analyzed by the Linear Mixed Effects Regression (LMER) method. Findings suggested that Black unmarried resident fathers exhibited more engagement with their infants at age one than their White counterparts did, but the initial difference reversed by age five as a result of decreasing engagement among Black fathers over time and comparatively increasing engagement among Whites. Results also suggested that Black unmarried resident fathers with a high relationship level with their extended family members exhibited less engagement with their infants than Black fathers with a low relationship level, but the initial difference reversed by age five as a result of decreasing engagement among Black fathers with a low relationship level over time and comparatively increasing engagement among Black fathers with a high relationship level.

The Current Conditions and the Characteristics of Elementary Students' Science-Related Engagement in Informal Setting - Focusing on Frequency and Companion - (비형식 환경에서 초등학생의 과학관련 참여 현황과 특징 - 빈도와 동반인을 중심으로 -)

  • Lee, Jeong-A;Choi, Jong-Rim;Park, Eun Ji;Choi, Seung-Urn;Kim, Heui-Baik;Noh, Taehee;Yoo, Junehee;Yi, Kyung-Woo;Kye, Young Hee;Kim, Chan-Jong
    • Journal of Korean Elementary Science Education
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    • v.33 no.1
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    • pp.1-20
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    • 2014
  • This study aimed to find out the current conditions and the characteristics of elementary students' science-related engagement in informal education setting. For this, we conducted a survey targeting 645 $6^{th}$ grader elementary students of three elementary school in Seoul. The results were described as following aspects: first, the place, the engagement frequency, and companies of students' science-related activity in informal setting, second, the characteristics of engagement based on homogeneity analysis. Based on these results, we suggested several ways to encourage students' science-related engagement in informal education setting.

Impact of Customer Experience and Customer Engagement on Satisfaction and Loyalty: A Case Study in Indonesia

  • ZAID, Sudirman;PATWAYATI, Patwayati
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.983-992
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    • 2021
  • This study aims to examine the impact of customer experience and customer engagement on customer satisfaction and customer loyalty in e-retailing in Indonesia. This study uses data from 512 respondents in six e-retailing namely; Bukalapak, Tokopedia, Lazada, Blibli, Shopee and Zalora which are often used by students at the Department of Management, Faculty of Economics and Business, Halu Oleo University of Indonesia. The structural model developed in this study was tested using Partial Least Squared (PLS). The results of the study found that there was a reciprocal relationship between customer experience and customer engagement. The results also found that customer experience and customer engagement have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction have a positive and significant effect on customer loyalty. In this study it was also found that customer experience has an indirect effect on customer satisfaction and customer loyalty through customer engagement, and customer engagement also has an indirect effect on customer satisfaction and customer loyalty through customer engagement. This study was focused on relationship between customer experience, customer engagement, satisfaction and loyalty. Therefore, future research is expected to be able to test the determinant factors of customer experience and customer engagement.

Structural Relationships among SEM CEO's Positive Leadership, Members' Positive Life Positions, Learning Organization Activities, Job Engagement, and Organizational Performance (중소기업경영자의 긍정적 리더십, 구성원의 긍정적 삶의 태도, 학습조직활동, 직무열의, 조직성과 변인간의 구조적 관계)

  • Park, Sooyong;Choi, Eunsoo
    • Journal of Distribution Science
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    • v.13 no.12
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    • pp.113-131
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    • 2015
  • Purpose - In today's era of globalization, the competitive power of enterprises is growing fiercer, calling for organizations to be able to respond flexibly to survive and maintain predominance in competition. In turn, keen competition exists among enterprises for the systematic management of members' knowledge to secure predominance in such competition. Under such circumstances, SMEs must find and utilize positive causes for change that affect organizational performance. The objective of this study is to analyze the structural relationship between four factors known from prior research-a CEO's positive leadership, members' positive life positions, learning organization activities, and job engagement-and organizational performance. Research design, data, and methodology - To achieve this objective, this study established the following four research problems. First, do CEOs' positive leadership, members' positive life positions, learning organization activities, and job engagement affect organizational performance? Second, do CEOs' positive leadership, members' positive life positions, and learning organization activities affect job engagement? Third, do CEOs' positive leadership and members' positive life positions affect learning organization activities? Fourth, does CEOs' positive leadership affect members' positive life positions. Additionally, to achieve the objective of this study, the research model was selected on the basis of a documentary survey of 787 full-time employees at 100 SMEs, which was used to collect related data. Results - The following conclusions were drawn. First, a CEO's positive leadership directly affects members' positive life positions, learning organization activities, and job engagement. Second, positive leadership only indirectly affects organizational performance. That is, positive leadership has an indirect effect on organizational performance given the parameters of members' positive life positions, learning organization activities, and job engagement. Third, members' positive life positions directly affect learning organization activities and job engagement, but indirectly affect organizational performance with learning organization activities and job engagement as parameters. Fourth, learning organization activities directly affect job engagement and organizational performance. Additionally, learning organization activities indirectly affect organizational performance with job engagement as a parameter. Fifth, job engagement directly affects organizational performance. Conclusions - A CEO's positive leadership and members' positive life positions do not directly affect organizational performance but have a positive effect through learning organization activities and job engagement. In particular, CEOs' positive leadership was proven to be the major factor to affect members' positive life positions, learning organization attitudes, and job engagement, and learning organization activities and job engagement were found to be major factors that directly affect organizational performance. Considering these conclusions, the direct effect of a CEO's positive leadership on organizational performance is not statistically significant but seems to affect members' positive life positions, learning organization activities, and job engagement, which ultimately affects organizational performance. In addition, CEOs' positive leadership is an important factor that enhances the factors with the strongest effect on organizational performance-activities of learning organizations and job engagement.

Antecedents and Consequences of Consumer Engagement in Social Media

  • Um, Nam-Hyun
    • International Journal of Contents
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    • v.12 no.3
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    • pp.59-68
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    • 2016
  • This study investigates perceived social presence, perceived interactivity, perceived enjoyment, and perceived trust as antecedents of consumer engagement. We measured the attitudinal and behavioral brand loyalty as consequences of consumer engagement in social media. Our findings suggest that perceptions of social presence, enjoyment, and trust are significantly related to consumer engagement. Conversely, perceived interactivity has no positive influence on consumer engagement. In addition, consumer engagement is found to have a significant impact on both attitudinal and behavioral brand loyalty. The study revealed that, in the modified model, covariance paths among the proposed antecedents of consumer engagement (namely the perceived social presence, interactivity, enjoyment, and trust) are statistically significant. In this paper, we also discuss limitations of the study and future research.

Do resilience and work engagement enhance distribution manager performance? A study of the automotive sector

  • LHALLOUBI, Jaouad;IBNCHAHID, Fatima
    • Journal of Distribution Science
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    • v.18 no.7
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    • pp.5-17
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    • 2020
  • Purpose: The purpose of this study is to examine the influence of resilience and work engagement on performance of managers in the automotive sector in Morocco. It analyses the mediating effect of work engagement between resilience and manager performance. Though earlier studies have focused on the effect of resilience on employee performance and work engagement. none has looked at the mediating role of work engagement in this context. Thus, the present paper attempts to fill this literature gap. Research design, data and methodology: A confirmatory survey was conducted among a sample of 196 employees of automobile companies in Tangier-Morocco. A structural equation analysis using SmartPLS was performed while Preacher and Hayes (2008) method was used to analyze the mediation effect. Results: a) Manager resilience has a positive influence on work engagement, which further influences their performance; b) there is a statistically insignificant relationship between resilience and manager performance; c) Structural equation modelling analysis shows that work engagement partially mediates the relationship between resilience and manager performance. Conclusion: Theoretical contributions, practical implications, and future research directions are discussed.