• Title, Summary, Keyword: fashion industry

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Fashion Designer Competency Modeling (패션디자이너 역량모델링 구축)

  • Jang, Namkyung
    • Fashion & Textile Research Journal
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    • v.20 no.4
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    • pp.369-378
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    • 2018
  • This study started with the need for transition to competency-based education as well as the witness of fast changes in fashion industry's job environment. The goals of this study were (1) to explore fashion designers' competencies that are necessary for a successful careers in global fashion industry, and (2) to establish fashion designer competency model. In-depth individual interviews were conducted with 15 participants who have charged for design department and moreover have shown high performance in national, licence or designer brands in Korea fashion industry. Grounded theory was adopted to analyze data. As a result of analysis, the 4 core competencies emerged: problem-solving, research, inter-personal, and self-development. Each core competency has sub-competencies. Creativity, commerciality, control, decision making were sub-competencies for the problem-solving competency. Information management, innovation understanding & application, trend analysis & forecasting were sub-competencies for the research competency. Consumer, inside company, and outside company relationships were sub-competencies for the inter-personal competency. Self-awareness, self-management, expertise were sub-competencies for the self-development competency. In order to acquire these competencies, knowledge (academic, practical, multi-discipline), skills (sense, analysis, synthesis, communication), and attitude (interest, enjoyment, perseverance, personality) were essential. Based on these findings, implications for university fashion design education and further research areas were suggested.

How the Korean Fashion Industry is Viewed by WWD USA (미국 패션전문 일간지 WWD에 드러난 한국 패션산업에 대한 인식)

  • Lee, Yu-Ri;Medvedev, Katalin;Hunt-Hurst, Patricia;Choi, Yun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1915-1926
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    • 2008
  • Although we know that images of a country or an industry are influential factors in product evaluation, there has been little discussion about the channels through which consumers form a country or an industry image. Guided by the assumption that the image of the Korean fashion industry conveyed through U.S. media will likely affect the evaluation of Korean fashion products, we decided to examine articles published between January 1998 and June 2008 in Woman's Wear Daily(WWD), a prestigious U.S. daily trade newspaper covering all aspects of the national and international fashion business. By using the "Korean", we found 329 relevant articles. Through content analysis, we identified the aspects of the Korean fashion industry that have been considered salient to U.S. fashion media professionals. We set up categories based on the contents of the articles that discussed segments of the supply chain of the fashion industry. We found more comments on the Korean fashion industry as fiber and fabrics supplier or apparel manufacturer than in any other categories, which reflects that South Korea has been traditionally one of the most attractive sourcing countries for the U.S. fashion business. We identified significantly less coverage on the designing, branding, marketing, and retailing aspects of the Korean fashion industry. Due to economic boom in Korea, the country's fashion industry is recognized as having a highly fashion-conscious market that can afford the world's premium brands. However, the industry is viewed as being rather vulnerable to changes in the macro economic environment.

A study on 'See now, Buy now', the latest trend of the new supply chain management of a luxury fashion brand, Burberry in the digital era (디지털 시대 패션 브랜드 버버리(Burberry)의 'See now, Buy now'에 대한 연구)

  • Yoon, Se-Na;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.2
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    • pp.29-43
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    • 2020
  • This study investigated the luxury supply chain management called 'See now, Buy now'. This has been a new way of controlling the supply and demand for luxury brands in the fashion industry since 2016. In this study, we explored the backgrounds and impacts of 'See now, Buy now' in the digital era. 'See now, Buy now' was launched by the fashion brand, Burberry in February 2016. It was the first luxury brand to showcase its entire collection using 'See now, Buy now' among the brands which showcase in Paris, Milan, New York, and London fashion weeks. That has not only caused many controversies in the fashion world but also generated followers. In this study, we analyzed 'See now, Buy now' in three aspects, economics, efficiency, and management strategy, and this was done through a literature survey on articles pertaining to 'See now, Buy now' and empirical surveys on Burberry's collections. Based on 'See now, Buy now', Burberry tried a new process of supply and sale. In the era of SNS, the spread of information is getting faster. The speed of SNS and changes in the fashion market combining IT and mobile technology are major changes faced by the fashion industry. 'See now, Buy now', a model of the new supply and demand in luxury fashion brands, should be noted as a new directional aspect for the future of the fashion industry. Since it was a relatively recent trend that started from the September show of Burberry in 2016, there was still a lack of academic discussion or prior research on this phenomenon. Therefore this study aimed to predict future directions by recognizing the importance of 'See now, Buy now' in the fashion industry. Also, based on this research, the significance of this study was to present a management strategy that applies 'See now, Buy now' to the future of the fashion industry in the digital era.

A Study on Fashion Show Project Management with the Aud of the Network Technique (네트웍 기법에 의한 패션쇼 프로젝트의 관리 모형에 관한 연구)

  • 양리나
    • The Research Journal of the Costume Culture
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    • v.6 no.3
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    • pp.21-33
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    • 1998
  • A project manager is required to have systematic knowledge in the project management in fashion and apparel industry. The Network Technique is a modern project management technique and applies to almost all industry sectors, including fashion and apparel industry. Through the Network Technique, we can save project time and cost. The purpose of present study are - to introduce the Network Technique into fashion and apparel industry management area, and - to make an practical application of he Network Technique to fashion and apparel industry. For these purpose, fist we define the Network Technique, and then we apply it to fashion show as an example. Only time component is considered in this study. Cost component can be dealt with later on in the project planning area.

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A study on the Strategy of Fashion and Beauty Industry Using Ubiquitous Network (유비쿼터스 네트워크를 이용한 패션뷰티산업 전략에 관한 연구)

  • Lee, Yong-Il;Lee, Ae-Soon
    • Journal of the Korean Society of Fashion and Beauty
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    • v.6 no.1
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    • pp.16-20
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    • 2008
  • Ubiquitous computing which is called, the innovation of the 21st Century is a core technology of next generation. RFID technology is noticed, and physical distribution, home network, telematics, like industry automatization are developed by using various technique. Particulary, They use RFID technology for fashion and beauty industry, So, supplying network management, physical distribution management and warehouse management are investigated for the automatization. What we have investigated so far, a traceability system is made of ubiquitous sensor network for monitoring fashion and beauty industry environment. The proposed system using EPC network can provide information of industrial products traceability quickly and efficiently. Moreover, this system with RFID Technology gives intelligence of distribution and record. In this paper, We recommend the vision of Ubiquitous convergence of fashion and beauty industry.

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A Study on the Influences on the Contemporary Fashion Industry of the 60s Young Fashion (1960년대(年代) 영 패션이 현대(現代) 패션산업(産業)에 미친 영향(影響))

  • Choi, Bee-Sook;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.2 no.2
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    • pp.11-25
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    • 1998
  • The purpose of this paper is to investigate how the young fashion which maintains a large share of fashion market emerged in the 1960s, its characteristics and what its influences on the contemporary fashion industry are. In particular, I am going to consider the significance of the young fashion by looking at the formation of niche market, the emergence of mass market for fashion, the expansion of aesthetic categories. we will be able to see the 60s young fashion of the young generation who emerged as new consumers in mass consumer culture exerted important influences on the contemporary fashion industry. First, the counterculture of young generation who rebeled against the uniformity of mass production helped the formation of new niche market. Second, the young fashion which pursued the lower prices for fashion made a big contribution to the popularization of fashion. The young generations tendency to demand new things and rapid change coincided with that of inexpensive popular fashion people can buy and change more easily than expensive high fashion. Lastly, the playful tendency of the young fashion expanded the aesthetic boundaries of the clothing, going beyond the uniformity of modernism with the emergency of diverse fashion materials - fabric and textiles - enable by technological development and the miniaturization of forms as revealed in mini skirt.

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ICT Development and Customer Participation in Fashion Industry (ICT 발전과 패션산업에서의 고객 참여)

  • Kim, Yun Jeong;Rha, Jong-Youn;Lee, Yuri
    • Fashion & Textile Research Journal
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    • v.17 no.6
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    • pp.907-918
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    • 2015
  • With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.

The Relations between Brand Attachment and Brand Loyalty with regard to Symbolic Consumption Propensity toward Fashion Goods (패션제품의 상징적 소비성향에 따른 브랜드 애착과 브랜드 충성도와의 관계)

  • Kim, Jeong-Ran;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.10 no.4
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    • pp.499-505
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    • 2008
  • The Purpose of this study is to research the relations between brand attachment and brand loyalty depending on symbolic consumption propensity toward fashion goods. Subjects were 391 women in their twenties to fifties who live in Gyungsang Province and have purchased the fashion goods. Frequency analysis, reliability analysis, factor analysis, multiple regression analysis, and one-way layout variance analysis were conducted using SPSS 13.0 as data analysis. The findings from the analysis are described in the following: Uniqueness and materialism out of the symbolic consumption propensity toward fashion goods had positive effects on the elements of brand attachment such as love, care, and knowledge. Brand loyalty was influenced positively by social face sensitivity and materialism among symbolic consumption toward fashion goods.

A Study on the Development of Beijing Fashion Industry in the Wave of Creative Industries

  • Xue, Yang;Pingjian, Guo
    • The International Journal of Costume Culture
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    • v.12 no.1
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    • pp.93-96
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    • 2009
  • The purpose of the research is to explore the development of Beijing fashion industry in the wave of the world-wide creative industries. Two methods are used in this study: discourse analysis and case study. As a form of modern economy, creative industries are the core of originality and intellectual property. It works to develop and use knowledge resource to produce endless new products and new markets, thereby promoting economic and social development. Beijing local garment enterprises should base on the Government's policies and support, creative talent and high technology to cultivate the local fashion brands with the international competition to achieve the clothing industrial upgrading and the building of Beijing as the world-wide fashion capital.

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