• Title, Summary, Keyword: fashion industry

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The Study on Domestic Fashion Information Service Industry for Systematization of Fashion Trend Information Planning Process (패션정보기획의 체계화를 위한 국내 패션정보산업의 고찰)

  • Choi, Mi-Young;Son, Mi-Young
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.926-935
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    • 2008
  • The field of textile and fashion is regard to be sensitive to trend, however, the professional fashion information planning company for trend forecasting has not settled down in Korea. This study was designed to propose systemizing for fashion trend information planning in domestic fashion information service market. The empirical research was conducted by analysing in-depth interview data and news-scrap contents about each fashion information planning company. The result are as follows; First, fashion information service showed a little difference according to the type of fashion information companies, but they provided not only general fashion trends but also external market environmental information, survey-based consumer information and various segmented market research reports including academic information. Second, the fashion information planning process is largely divided into 3 stages; trend analysis, trend forecasting, trend application. The trend application step is the stage which connects the fashion information service industry to the fashion business. Thirdly, as a result of the competitive power evaluation for fashion information planning, the domestic fashion information planning companies came to reveal the fact that the possibility of carrying out and information analysis power were weak, however, how to present trend information had a relatively competitive. Consequently, this study is expected to play a role in understanding the importance of fashion trend information, and further ahead it would be helpful to organize the curriculum of fashion information planning subject in order to educate the future fashion executives.

Fashion Designer Competency Modeling (패션디자이너 역량모델링 구축)

  • Jang, Namkyung
    • Fashion & Textile Research Journal
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    • v.20 no.4
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    • pp.369-378
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    • 2018
  • This study started with the need for transition to competency-based education as well as the witness of fast changes in fashion industry's job environment. The goals of this study were (1) to explore fashion designers' competencies that are necessary for a successful careers in global fashion industry, and (2) to establish fashion designer competency model. In-depth individual interviews were conducted with 15 participants who have charged for design department and moreover have shown high performance in national, licence or designer brands in Korea fashion industry. Grounded theory was adopted to analyze data. As a result of analysis, the 4 core competencies emerged: problem-solving, research, inter-personal, and self-development. Each core competency has sub-competencies. Creativity, commerciality, control, decision making were sub-competencies for the problem-solving competency. Information management, innovation understanding & application, trend analysis & forecasting were sub-competencies for the research competency. Consumer, inside company, and outside company relationships were sub-competencies for the inter-personal competency. Self-awareness, self-management, expertise were sub-competencies for the self-development competency. In order to acquire these competencies, knowledge (academic, practical, multi-discipline), skills (sense, analysis, synthesis, communication), and attitude (interest, enjoyment, perseverance, personality) were essential. Based on these findings, implications for university fashion design education and further research areas were suggested.

Analysis on the Status of Textile and Fashion Industry in Northern Region of GyeongGi-Do (경기북부지역 섬유패션업체 실태 분석에 관한 연구)

  • Chung, Myung-Hee;Lee, Kyu-Keon;Shin, Jeoung-Hwa
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.3
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    • pp.81-88
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    • 2011
  • The survey was conducted with 143 companies related to textile and fashion industry in the northern region in Gyeonggi-do and the questionnaires from 126 companies were finally analyzed to get the statistic data. The questionnaire includes 19 questions and the survey was conducted from March to May 2010. In accordance with the analysis, the most urgent issue in the textile and fashion industry was the supply of manpower in the field. For the solution against the insufficiency of manpower, employment of foreigners showed the highest ratio, 47.4%. For the reasons why the number of foreign workers was increased, the insufficiency of the Korean workers showed the highest point, 62.9%. For the questions related to the conditions of regional industries, answered that the textile industry in the northern region in Gyeonggi-do would be very prospective as the future industry. There was a number of respondents who agreed that high-tech textile industry including knitting could be the industry creating the new highly added value. More than half of the respondents agreed that the textile industry contributed on strengthening the national competitiveness, boosting the development of national industry, helping the creating the jobs and dealing with the unemployment among young people. Accordingly, it was concluded that the perspective on the textile and fashion industry was positive.

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Development of Color Range for the Fashion Industry in Korea (국내 섬유패션업계의 색채사용 체계화에 관한 연구)

  • 조민정;김영인
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.5
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    • pp.607-616
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    • 1998
  • The purpose of this study was to develope a practical color range for the fashion industry in Korea. 3623 color sample used by 109 brands from'93 spring/summer to'96 spring/summer were collected. Also, the application frequency and consumer responses of each collected colorwere analyzed in this study. To clarify the characterstics of color range used in the fashion industry, density of color was etermined by color clustering based on A: and consumer responses. The resultsof this study were as follow; 1. The result analyzed based on the Munsell System revealed that the distributions of hue were concentrated in R, YR, Y, and PB. The chroma was concenturated mostly in the low range and the value, on the contrary, showed relatively even distribution. 2. 458 representative colors were selected by color clustering based on the toEless than 1. 0. In addition, the frequency of color applications and consumer responses were also considered when selecting the colors frequently used in the fashion industry and finals, 1163 colors wereobtained. The color range of the representative colors showed similar color characteristics with the 3623 colors supplied by the fashion industry. As a results, this approach was proven to appropriate to develope a color range for a practical use. 3. In conclusion, around 1200 colors were suggested to organize the color range to reflect the characteristics of the fashion industry with an acceptable color differance for color planning and management.

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How the Korean Fashion Industry is Viewed by WWD USA (미국 패션전문 일간지 WWD에 드러난 한국 패션산업에 대한 인식)

  • Lee, Yu-Ri;Medvedev, Katalin;Hunt-Hurst, Patricia;Choi, Yun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1915-1926
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    • 2008
  • Although we know that images of a country or an industry are influential factors in product evaluation, there has been little discussion about the channels through which consumers form a country or an industry image. Guided by the assumption that the image of the Korean fashion industry conveyed through U.S. media will likely affect the evaluation of Korean fashion products, we decided to examine articles published between January 1998 and June 2008 in Woman's Wear Daily(WWD), a prestigious U.S. daily trade newspaper covering all aspects of the national and international fashion business. By using the "Korean", we found 329 relevant articles. Through content analysis, we identified the aspects of the Korean fashion industry that have been considered salient to U.S. fashion media professionals. We set up categories based on the contents of the articles that discussed segments of the supply chain of the fashion industry. We found more comments on the Korean fashion industry as fiber and fabrics supplier or apparel manufacturer than in any other categories, which reflects that South Korea has been traditionally one of the most attractive sourcing countries for the U.S. fashion business. We identified significantly less coverage on the designing, branding, marketing, and retailing aspects of the Korean fashion industry. Due to economic boom in Korea, the country's fashion industry is recognized as having a highly fashion-conscious market that can afford the world's premium brands. However, the industry is viewed as being rather vulnerable to changes in the macro economic environment.

A study on 'See now, Buy now', the latest trend of the new supply chain management of a luxury fashion brand, Burberry in the digital era (디지털 시대 패션 브랜드 버버리(Burberry)의 'See now, Buy now'에 대한 연구)

  • Yoon, Se-Na;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.2
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    • pp.29-43
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    • 2020
  • This study investigated the luxury supply chain management called 'See now, Buy now'. This has been a new way of controlling the supply and demand for luxury brands in the fashion industry since 2016. In this study, we explored the backgrounds and impacts of 'See now, Buy now' in the digital era. 'See now, Buy now' was launched by the fashion brand, Burberry in February 2016. It was the first luxury brand to showcase its entire collection using 'See now, Buy now' among the brands which showcase in Paris, Milan, New York, and London fashion weeks. That has not only caused many controversies in the fashion world but also generated followers. In this study, we analyzed 'See now, Buy now' in three aspects, economics, efficiency, and management strategy, and this was done through a literature survey on articles pertaining to 'See now, Buy now' and empirical surveys on Burberry's collections. Based on 'See now, Buy now', Burberry tried a new process of supply and sale. In the era of SNS, the spread of information is getting faster. The speed of SNS and changes in the fashion market combining IT and mobile technology are major changes faced by the fashion industry. 'See now, Buy now', a model of the new supply and demand in luxury fashion brands, should be noted as a new directional aspect for the future of the fashion industry. Since it was a relatively recent trend that started from the September show of Burberry in 2016, there was still a lack of academic discussion or prior research on this phenomenon. Therefore this study aimed to predict future directions by recognizing the importance of 'See now, Buy now' in the fashion industry. Also, based on this research, the significance of this study was to present a management strategy that applies 'See now, Buy now' to the future of the fashion industry in the digital era.

A Study on the Influences on the Contemporary Fashion Industry of the 60s Young Fashion (1960년대(年代) 영 패션이 현대(現代) 패션산업(産業)에 미친 영향(影響))

  • Choi, Bee-Sook;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.2 no.2
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    • pp.11-25
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    • 1998
  • The purpose of this paper is to investigate how the young fashion which maintains a large share of fashion market emerged in the 1960s, its characteristics and what its influences on the contemporary fashion industry are. In particular, I am going to consider the significance of the young fashion by looking at the formation of niche market, the emergence of mass market for fashion, the expansion of aesthetic categories. we will be able to see the 60s young fashion of the young generation who emerged as new consumers in mass consumer culture exerted important influences on the contemporary fashion industry. First, the counterculture of young generation who rebeled against the uniformity of mass production helped the formation of new niche market. Second, the young fashion which pursued the lower prices for fashion made a big contribution to the popularization of fashion. The young generations tendency to demand new things and rapid change coincided with that of inexpensive popular fashion people can buy and change more easily than expensive high fashion. Lastly, the playful tendency of the young fashion expanded the aesthetic boundaries of the clothing, going beyond the uniformity of modernism with the emergency of diverse fashion materials - fabric and textiles - enable by technological development and the miniaturization of forms as revealed in mini skirt.

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A study on the Strategy of Fashion and Beauty Industry Using Ubiquitous Network (유비쿼터스 네트워크를 이용한 패션뷰티산업 전략에 관한 연구)

  • Lee, Yong-Il;Lee, Ae-Soon
    • Journal of the Korean Society of Fashion and Beauty
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    • v.6 no.1
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    • pp.16-20
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    • 2008
  • Ubiquitous computing which is called, the innovation of the 21st Century is a core technology of next generation. RFID technology is noticed, and physical distribution, home network, telematics, like industry automatization are developed by using various technique. Particulary, They use RFID technology for fashion and beauty industry, So, supplying network management, physical distribution management and warehouse management are investigated for the automatization. What we have investigated so far, a traceability system is made of ubiquitous sensor network for monitoring fashion and beauty industry environment. The proposed system using EPC network can provide information of industrial products traceability quickly and efficiently. Moreover, this system with RFID Technology gives intelligence of distribution and record. In this paper, We recommend the vision of Ubiquitous convergence of fashion and beauty industry.

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A Study on Fashion Show Project Management with the Aud of the Network Technique (네트웍 기법에 의한 패션쇼 프로젝트의 관리 모형에 관한 연구)

  • 양리나
    • The Research Journal of the Costume Culture
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    • v.6 no.3
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    • pp.21-33
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    • 1998
  • A project manager is required to have systematic knowledge in the project management in fashion and apparel industry. The Network Technique is a modern project management technique and applies to almost all industry sectors, including fashion and apparel industry. Through the Network Technique, we can save project time and cost. The purpose of present study are - to introduce the Network Technique into fashion and apparel industry management area, and - to make an practical application of he Network Technique to fashion and apparel industry. For these purpose, fist we define the Network Technique, and then we apply it to fashion show as an example. Only time component is considered in this study. Cost component can be dealt with later on in the project planning area.

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