• 제목, 요약, 키워드: fashion industry

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국내 섬유패션업계의 색채사용 체계화에 관한 연구 (Development of Color Range for the Fashion Industry in Korea)

  • 조민정;김영인
    • 한국의류학회지
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    • v.22 no.5
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    • pp.607-616
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    • 1998
  • The purpose of this study was to develope a practical color range for the fashion industry in Korea. 3623 color sample used by 109 brands from'93 spring/summer to'96 spring/summer were collected. Also, the application frequency and consumer responses of each collected colorwere analyzed in this study. To clarify the characterstics of color range used in the fashion industry, density of color was etermined by color clustering based on A: and consumer responses. The resultsof this study were as follow; 1. The result analyzed based on the Munsell System revealed that the distributions of hue were concentrated in R, YR, Y, and PB. The chroma was concenturated mostly in the low range and the value, on the contrary, showed relatively even distribution. 2. 458 representative colors were selected by color clustering based on the toEless than 1. 0. In addition, the frequency of color applications and consumer responses were also considered when selecting the colors frequently used in the fashion industry and finals, 1163 colors wereobtained. The color range of the representative colors showed similar color characteristics with the 3623 colors supplied by the fashion industry. As a results, this approach was proven to appropriate to develope a color range for a practical use. 3. In conclusion, around 1200 colors were suggested to organize the color range to reflect the characteristics of the fashion industry with an acceptable color differance for color planning and management.

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미국 패션전문 일간지 WWD에 드러난 한국 패션산업에 대한 인식 (How the Korean Fashion Industry is Viewed by WWD USA)

  • 이유리;;;최윤정
    • 한국의류학회지
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    • v.32 no.12
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    • pp.1915-1926
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    • 2008
  • 국가와 산업의 이미지가 제품 평가에 영향을 미치고 있다는 것은 주지의 사실이지만, 그러한 영향력의 경로가 되는 매체에 관한 연구는 부족하다. 본 연구는 미국의 대중매체에 드러난 한국의 패션산업 이미지가 한국의 패션제품을 평가하는데 영향을 미칠 것이라는 기본 가정하에, 한국 패션산업의 어떤 측면이 독자들에게 부각되고 있는지를 규명하고자 하였다. 미국의 명성 있는 패션전문 일간지인 WWD(Women's Wear Daily)를 선택하여 한국 패션산업과 관련된 내용분석을 시도하였다. 1998년 1월 1일부터 2008년 6월 30일까지 게재된 기사 중 "Korean" 이라는 단어를 포함한 기사를 우선적으로 검색하고 패션분야와 관련된 기사 총 329개를 최종적으로 선택하여 분석하였다. 섬유공급망 관리 상의 역할별로 분석 범주를 설정하고, 한국 패션산업이 공급망 상에서 어떤 역할을 담당하는 주체로 부각되고 있는지 살펴 보았다. 그 결과, 한국의 패션산업은 섬유와 원단공급업자, 혹은 의류제조업자로서의 역할을 담당하는 것으로 인식되는 경우가 많았다. 이는 역사적으로 한국이 미국의 패션산업의 주요 소싱국가였던 이력을 반영하는 결과이다. 디자인, 브랜딩, 마케팅, 소매유통업을 담당하는 역할자로서 한국 패션산업을 바라보는 관점은 상대적으로 미약하였다. 또한, 한국 패션산업은 패션에 관심이 많고 세계의 유명 고가 브랜드 제품을 소비할 수 있는 의미 있는 시장을 보유하고 있는 것으로 높게 인식되고 있는 반면 한국 패션산업은 거시 경제의 환경 변화에 따라 경기변동을 펴는 취약점이 있음이 부각되기도 하였다.

디지털 시대 패션 브랜드 버버리(Burberry)의 'See now, Buy now'에 대한 연구 (A study on 'See now, Buy now', the latest trend of the new supply chain management of a luxury fashion brand, Burberry in the digital era)

  • 윤세나;곽태기
    • 한국의상디자인학회지
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    • v.22 no.2
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    • pp.29-43
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    • 2020
  • This study investigated the luxury supply chain management called 'See now, Buy now'. This has been a new way of controlling the supply and demand for luxury brands in the fashion industry since 2016. In this study, we explored the backgrounds and impacts of 'See now, Buy now' in the digital era. 'See now, Buy now' was launched by the fashion brand, Burberry in February 2016. It was the first luxury brand to showcase its entire collection using 'See now, Buy now' among the brands which showcase in Paris, Milan, New York, and London fashion weeks. That has not only caused many controversies in the fashion world but also generated followers. In this study, we analyzed 'See now, Buy now' in three aspects, economics, efficiency, and management strategy, and this was done through a literature survey on articles pertaining to 'See now, Buy now' and empirical surveys on Burberry's collections. Based on 'See now, Buy now', Burberry tried a new process of supply and sale. In the era of SNS, the spread of information is getting faster. The speed of SNS and changes in the fashion market combining IT and mobile technology are major changes faced by the fashion industry. 'See now, Buy now', a model of the new supply and demand in luxury fashion brands, should be noted as a new directional aspect for the future of the fashion industry. Since it was a relatively recent trend that started from the September show of Burberry in 2016, there was still a lack of academic discussion or prior research on this phenomenon. Therefore this study aimed to predict future directions by recognizing the importance of 'See now, Buy now' in the fashion industry. Also, based on this research, the significance of this study was to present a management strategy that applies 'See now, Buy now' to the future of the fashion industry in the digital era.

네트웍 기법에 의한 패션쇼 프로젝트의 관리 모형에 관한 연구 (A Study on Fashion Show Project Management with the Aud of the Network Technique)

  • 양리나
    • 복식문화연구
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    • v.6 no.3
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    • pp.21-33
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    • 1998
  • A project manager is required to have systematic knowledge in the project management in fashion and apparel industry. The Network Technique is a modern project management technique and applies to almost all industry sectors, including fashion and apparel industry. Through the Network Technique, we can save project time and cost. The purpose of present study are - to introduce the Network Technique into fashion and apparel industry management area, and - to make an practical application of he Network Technique to fashion and apparel industry. For these purpose, fist we define the Network Technique, and then we apply it to fashion show as an example. Only time component is considered in this study. Cost component can be dealt with later on in the project planning area.

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유비쿼터스 네트워크를 이용한 패션뷰티산업 전략에 관한 연구 (A study on the Strategy of Fashion and Beauty Industry Using Ubiquitous Network)

  • 이용일;이애순
    • 한국패션뷰티학회지
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    • v.6 no.1
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    • pp.16-20
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    • 2008
  • Ubiquitous computing which is called, the innovation of the 21st Century is a core technology of next generation. RFID technology is noticed, and physical distribution, home network, telematics, like industry automatization are developed by using various technique. Particulary, They use RFID technology for fashion and beauty industry, So, supplying network management, physical distribution management and warehouse management are investigated for the automatization. What we have investigated so far, a traceability system is made of ubiquitous sensor network for monitoring fashion and beauty industry environment. The proposed system using EPC network can provide information of industrial products traceability quickly and efficiently. Moreover, this system with RFID Technology gives intelligence of distribution and record. In this paper, We recommend the vision of Ubiquitous convergence of fashion and beauty industry.

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1960년대(年代) 영 패션이 현대(現代) 패션산업(産業)에 미친 영향(影響) (A Study on the Influences on the Contemporary Fashion Industry of the 60s Young Fashion)

  • 최비숙;조규화
    • 패션비즈니스
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    • v.2 no.2
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    • pp.11-25
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    • 1998
  • The purpose of this paper is to investigate how the young fashion which maintains a large share of fashion market emerged in the 1960s, its characteristics and what its influences on the contemporary fashion industry are. In particular, I am going to consider the significance of the young fashion by looking at the formation of niche market, the emergence of mass market for fashion, the expansion of aesthetic categories. we will be able to see the 60s young fashion of the young generation who emerged as new consumers in mass consumer culture exerted important influences on the contemporary fashion industry. First, the counterculture of young generation who rebeled against the uniformity of mass production helped the formation of new niche market. Second, the young fashion which pursued the lower prices for fashion made a big contribution to the popularization of fashion. The young generations tendency to demand new things and rapid change coincided with that of inexpensive popular fashion people can buy and change more easily than expensive high fashion. Lastly, the playful tendency of the young fashion expanded the aesthetic boundaries of the clothing, going beyond the uniformity of modernism with the emergency of diverse fashion materials - fabric and textiles - enable by technological development and the miniaturization of forms as revealed in mini skirt.

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ICT 발전과 패션산업에서의 고객 참여 (ICT Development and Customer Participation in Fashion Industry)

  • 김윤정;나종연;이유리
    • 한국의류산업학회지
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    • v.17 no.6
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    • pp.907-918
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    • 2015
  • With the pervasiveness of digital environment and expansion of new media, ICT (Information and Communication Technology) leads the role of consumer to change from a passive customer into an active co-producer. As customer participation in the fashion industry increases, this study attempts to explore the cases of customer participation as a co-producer in fashion industry through analyzing business models of companies, including Threadless, Blank label, Cut on Your Bias, Acustom Apparel, Thinkgivers. The results show that customer participation is mainly facilitated through design participation in fashion industry, with different level of participation and IT as well as different contribution target. Compared to the past, consumer’s preference is reflected through participation before the stage of production. Results indicate three main characteristics of customer participation in fashion industry. First, value co-creations using customer experiences and understanding customer needs are important. Second, active online communication among customers are critical. Third, it is important to ensure customer’s own item. From a customer perspective, participation enables them to purchase their own distinctive product and offers exciting experience and satisfaction over the production processes, and compensation can be used to increase customer participation. On the other hand, companies using customer participation can take advantage of cost reduction in product development, inventory, and marketing. Customer participation, as a win-win strategy for business and consumer, is expected to expand further in the future with the development of ICT.

패션제품의 상징적 소비성향에 따른 브랜드 애착과 브랜드 충성도와의 관계 (The Relations between Brand Attachment and Brand Loyalty with regard to Symbolic Consumption Propensity toward Fashion Goods)

  • 김정란;유태순
    • 한국의류산업학회지
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    • v.10 no.4
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    • pp.499-505
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    • 2008
  • The Purpose of this study is to research the relations between brand attachment and brand loyalty depending on symbolic consumption propensity toward fashion goods. Subjects were 391 women in their twenties to fifties who live in Gyungsang Province and have purchased the fashion goods. Frequency analysis, reliability analysis, factor analysis, multiple regression analysis, and one-way layout variance analysis were conducted using SPSS 13.0 as data analysis. The findings from the analysis are described in the following: Uniqueness and materialism out of the symbolic consumption propensity toward fashion goods had positive effects on the elements of brand attachment such as love, care, and knowledge. Brand loyalty was influenced positively by social face sensitivity and materialism among symbolic consumption toward fashion goods.

An Analysis on Fashion Model Types

  • Kim, Jung-Won;Bae, Jong-Kil
    • 한국의류산업학회지
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    • v.3 no.5
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    • pp.415-422
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    • 2001
  • Focusing on working with fashion show as fashion model in South Korea, this study was develop a fashion model typology based on specific model characteristics related demographics and body, job satisfaction/dissatisfaction factors. The survey was done through questionnaire and 194 fashion models were used in the data analysis. The statistical analysis used in this study were frequency, ${\chi}^2$-test, cluster Analysis, MANOVA. ANOVA and Duncan multiple range test. The results of this study were as follows: 1) The majority of sample were as follows: unmarried, college graduate and undergraduate, resident in the Seoul, 20 to 24 yrs old female with 175-177 cm, 52-54 kg, B-W-H (33-24-35 inch). 2) The types of fashion model were classified into 4 types: showing type, lack of professionalism type, matured professionalism type, dissatisfaction with job-environment type. The model segments were profiled on levels of various job related attitude factors, job satisfaction/dissatisfaction, model education, working condition, human relation, regulation discrimination, fashion show stage level, the job of model, body & clothing, and promising job. 3) There were significant differences found between their sex, academic background, guarantee, and in all factors in their job related attitude factors, job satisfaction/dissatisfaction, model education, working condition, human relation, regulation discrimination, fashion show stage level, the job of model, body & clothing, style promising job.

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A Study on the Development of Beijing Fashion Industry in the Wave of Creative Industries

  • Xue, Yang;Pingjian, Guo
    • The International Journal of Costume Culture
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    • v.12 no.1
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    • pp.93-96
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    • 2009
  • The purpose of the research is to explore the development of Beijing fashion industry in the wave of the world-wide creative industries. Two methods are used in this study: discourse analysis and case study. As a form of modern economy, creative industries are the core of originality and intellectual property. It works to develop and use knowledge resource to produce endless new products and new markets, thereby promoting economic and social development. Beijing local garment enterprises should base on the Government's policies and support, creative talent and high technology to cultivate the local fashion brands with the international competition to achieve the clothing industrial upgrading and the building of Beijing as the world-wide fashion capital.

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