• Title, Summary, Keyword: outdoor wear

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Influence of Outdoor-activity TV Program on the Purchase and Daily Wear of Outdoor Products (야외활동 TV 프로그램 시청에 따른 아웃도어 웨어 구매 및 착용)

  • Cha, Hyunsik;Na, Youngjoo
    • Textile Science and Engineering
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    • v.52 no.1
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    • pp.6-13
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    • 2015
  • The purpose of this study was to determine the relationship between attitude about outdoor activities, outdoor TV program preference, and outdoor fashion preference. This study analyzed the effects of watching TV programs on outdoor activities on the purchase of outdoor wear products and its daily wear. For research and data analysis, 201 male and female consumers aged 20- to 50-years-old, completed survey questionnaires. Factor analysis, correlation coefficients, and t-tests were assessed using SPSS 20.0. According to the results of the factor analysis, fashion lifestyle is classified into five groups: pursuit of fashion interest, pursuit of fashion show-off, pursuit of brand name, pursuit of functionality, and pursuit of price. Outdoor activity attitude is classified into three groups: outdoor interest, negative attitudes, and positive attitudes. Outdoor interest is related to all the factors in fashion lifestyle. The people who prefer TV programs concerning outdoor activities showed high scores in the pursuit of fashion interest and the pursuit of fashion show-off, and low scores in the pursuit of price and negative attitudes. As their preference for outdoor TV programs increases, their interest in outdoor wear and their purchases of outdoor wear increase, and they wear the outdoor wear as daily wear. In addition, they have positive images of outdoor activity and frequently participate in outdoor activities.

A development of outdoor jackets for active senior males (액티브 시니어 남성을 위한 아웃도어 재킷 개발)

  • Kim, Ji-Eun;Kim, Eun-Kyong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.2
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    • pp.31-46
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    • 2018
  • This study was carried out to offer basic data that can be used for outdoor wear production for active senior males, emerging as a new consumer bracket in the era of rapid aging. To this end, this study modified and complemented the patterns of outdoor jackets for active senior males based on existing outdoor jackets that received the most excellent evaluation. On the basis of the research outdoor wear wearing assessment results, this study confirmed those areas to be modified and proposed areas to be considered in manufacturing outdoor wear for this demographic. As a result of existing outdoor wear's wearing assessment, the jacket of brand B was shown to be the most excellent one. This study actually designed research outdoor wear patterns by modifying the problematic parts through the addition and subtraction of spare length or circumference in the sections where fit satisfaction was low by referring to the selected brands' patterns. The research outdoor wear was designed by referring to the preferred outdoor types and colors that were highlighted in the previous survey result of consumer wearing reality, based on the designs of the outdoor wear receiving the most excellent assessment in wearing assessment. Fabric that specially glued two-layered mesh that bonded the thin membrane of synthetic resin with polyester fabric was used as the material in this study. Wearing assessment was conducted by comparing the manufactured research outdoor wear and the existing outdoor wear selected as excellently assessed outdoor wear. Consequently, this study verified that the wearing fit of the research outdoor wear was more excellent in most items. This study proposed final patterns for outdoor jackets suitable for active senior males through the modification of several items that required improvements as per the wearing assessment of the research outdoor wear.

Consumer Perceptions, Evaluations and Attributes of Outdoor Wear Differentiation (아웃도어웨어 차별화에 대한 인식, 평가 및 차별화 속성)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.27-37
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    • 2016
  • This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

Development of the zip-up T-shirt design for men's outdoor clothing in summer (남성용 하절기 아웃도어 집업 티셔츠 디자인 개발)

  • Kim, Koh Woon;Kim, Yoon
    • The Research Journal of the Costume Culture
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    • v.28 no.1
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    • pp.131-145
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    • 2020
  • As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

The Impact of Relational Benefit Perception of Outdoor Wear Brands on Brand Trust and Satisfaction (아웃도어 의류브랜드에 대한 관계혜택지각이 브랜드 신뢰와 만족에 미치는 영향)

  • Jung, Hye-Jung;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.3
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    • pp.225-240
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    • 2015
  • This study aims to identify the factorial constructs of the relational benefits perceived by consumers of outdoor wear brands and their impacts on the consumers' trust in and satisfaction with outdoor wear brands. An online survey was conducted with females and males between the ages of 20 and 50 who have experienced buying outdoor wear brands. A total of 420 responses were analyzed by factor analysis, a reliability test, and multiple regression analysis. The results of this study were as follows: first, the results of factor analysis and the reliability test on the relational benefits perceived by outdoor wear brand purchasers clearly showed conceptual constructs that included informational benefits, social benefits, and psychological benefits. The sub-dimension of perceived relational benefits had significant effects on brand trust and satisfaction. Specifically, respondents revealed that they had higher brand trust if they felt psychologically comfortable, were offered useful information by outdoor wear brands, and had a favorable relationship with salespeople when they bought outdoor wear merchandise. Secondly, influences of perceived relational benefits on brand trust and satisfaction were not shown to differ depending on the congruity between outdoor wear brands and the purchaser's self-image. On the other hand, factors of perceived relational benefits revealed to differently have effects on brand trust and satisfaction depending on respondents' gender and age. Practical implications to understand outdoor wear target customers' relational benefits, self-image congruity and demographic characteristics and to enhance trust and satisfaction with outdoor wear brands are proposed.

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A Study of the Outdoor Look Features in Modern Fashion Collections -Focusing on women's ready-to-wear collection 2014 to 2015- (현대 패션 컬렉션에 나타난 아웃도어 룩의 특성 연구 - 2014년에서 2015년 여성복 컬렉션을 중심으로 -)

  • Kim, Mikyoung;Kan, Hosup
    • Journal of Fashion Business
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    • v.20 no.2
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    • pp.32-45
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    • 2016
  • Outdoor wear, which is typically worn for outdoor activities, has become a style that is worn on a daily basis, much like ordinary clothes, through recent megatrends. There are new approaches to outdoor wear with high-fashion brands and designers recently taking part in the trend. This indicates that outdoor wear has already reached high-fashion, no longer making it just a megatrend or daily fashion. Therefore this study aims to find new features of outdoor looks and designs, through the latest women's ready-to-wear collections from 2014 to 2015. The study will focus on mega collections, which have shown many new approaches, and searches to change and development the present day outdoor look design, by using the word 'outdoor look' which is explained as a 'style' in a broad sense, and using it a general term of 'clothes'. High fashion brands have pursued changing their styles by mixing their designs with outdoor wear's variety, functionality and details; attempting new approaches and challenges. Due to these updated changes, the outdoor look is thriving and becoming part of high fashion. Looking forward to future new approaches and the development of the outdoor look will help catapult this type of 'style' into a new category of modern fashion.

Wearing Conditions of Outdoor Jacket for Senior Men and Research for Actual Product Size of Outdoor Brands (시니어 남성의 아웃도어 재킷착용실태 및 아웃도어 브랜드 제품치수조사)

  • Kwon, Jeongho;Jung, Hee-Kyeong;Lee, Jeong-Ran
    • Fashion & Textile Research Journal
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    • v.17 no.4
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    • pp.626-634
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    • 2015
  • This study analyzes the wearing and purchasing conditions of outdoor jackets by senior men who are over 50s, and examines product sizes of outdoor jackets in the market. A total of 134 questionnaires and sizing systems (or product size) of 10 outdoor brands were used as analytical data. The results were: a high number of senior men enjoyed hiking as an outdoor activity, with most of them following this activity1-3 times per month and as a preferred personal activity for over 5 years. Most needed outdoor wear suitable for these daily life activities. Outdoor wear satisfaction tends to decrease as people age. The major reason for the dissatisfaction with outdoor wear was price. Senior men aged 50s and 60s emphasize design and color when purchasing outdoor wear; however, men in their 70s considered price a priority. Senior men preferred outdoor brands based on a comfortable fit. An investigation on 10 outdoor brands indicated that they had not designated a specific target customer. A comparison of the product size of outdoor jackets with a similar silhouette indicated some deviations among sizes; however, the age of customers was not considered. The human body tends to shrink in stature and increase in girth as a person ages; consequently, we need to reflect body shape changes and senior's size in outdoor wear.

A Study on the Suitability of Outdoor Wear among Female Trekkers in Their Twenties and Thirties (20~30대 여성 등산객의 등산복 착용실태 조사연구)

  • Lee, Eun-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.9
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    • pp.1470-1478
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    • 2010
  • This study investigates the suitability of outdoor wear among female trekkers in their twenties or thirties and provides data for developing outdoor wear more suitable for young females. Recently climbing has gained popularity as a leisure activity to enjoy the beauty of nature that increases physical and mental stamina. A survey was conducted on 304 female consumers in their twenties and thirties who enjoyed climbing in order to investigate the suitability of outdoor wear among young female consumers. The questionnaire covered the subjects' demographic information, duration and goal of climbing, purchase and suitability of outdoor wear, and preferred design for outdoor wear. As for the yearly situations, when they utilized outdoor wear, the biggest number of respondents chose "autumn" as the season for climbing. Most of the respondents were non-professional trekkers who enjoyed climbing as a hobby or for health. As for the size, the upper garment was 90 and 85 in the order, and the lower garment was 70 and 67 in the order. The pants were the most common item they owned, followed by round T-shirts, windbreaker jackets, zipup T-shirts, and waterproof jackets. They mentioned moisture absorption and dry fabric breathability as the basic functions required of outdoor wear. The subjects displayed a preference for partial details under the design category. They most preferred the hood-type jacket with a detachable stand collar, the sleeve hem with a partial rubber band and velcro strap, a T-shirt with a stand color and zipper, the waist fit with proper room, pants with a partial rubber band waist, and straight silhouette pants.

A Study on Purchase and Wearing Condition of Outdoor Wear among Active Senior Males (액티브 시니어 남성의 아웃도어 웨어 구매 및 착용 실태)

  • Kim, Ji Eun;Kim, Eun Kyong
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.736-748
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    • 2017
  • This study was carried out to offer basic data that can be used for clothing industry for active senior males emerging as a new consumer bracket in the rapid aging age. To this end, this study conducted a questionnaire survey on consumers' wearing condition targeting active senior males. As a result of the questionnaire survey targeting active senior males, the outdoor wear items that they had the most were windbreaker jackets, long pants, and they said the most important reason for their preferred brand was wearing sensation. The matters to consider in purchasing outdoor wear were also wearing sensation and size. Consequently, the active senior males regard wearing sensation as very important. The measurements that they felt uncomfortable by body part were the abdominal extension circumference, sleeve length and jacket length of a jacket, and the rise and lengths of pants. To design the outdoor wear patterns suitable for the active senior male's body type, the pattern measurements of these body parts need to be modified. From the fact-finding survey result on outdoor wear companies, their measurement indicating method was the same for jackets, but each brand used different methods for pants. Based on the results of this survey, outdoor wear needs to be developed to meet active senior needs.