• Title, Summary, Keyword: perceived benefit

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Effects of Store Density and Perceived Price Benefit of Sale on Perceived Crowding (점포 밀도와 세일의 가격혜택이 혼잡성 지각에 미치는 영향)

  • Park, Kyungae;Heo, Soonim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.4
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    • pp.613-624
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    • 2015
  • This study examined: 1) the effect of store density on perceived crowding 2) the difference of perceived price benefit of sale by store density 3) the effect of perceived price benefit and store density on perceived crowding and 4) the effect of perceived crowding and price benefit on shopping behaviors. Store density and perceived crowding were categorized into social and spatial dimensions. Data were collected with 6 (high, medium, and low social and spatial densities) * 2 (sale and no-sale) between-subjects experimental designs. A total of 395 responses were analyzed. The results revealed that social density affected social crowding, but spatial density had no effect on perceived crowding. Price benefit of sale was not different by store density. The sale itself did not affect perceived crowding. Under the social density situation, perceived price benefit reduced spatial crowding and social crowding showed a positive effect on purchase behavior while spatial crowding had a negative effect. However, the most important effect on purchase behavior was price benefit. The study implies that social density (not spatial density) is important for consumer behavior and retail strategies.

Environmental Risk Perception and Perceived Benefit Among Residents and Workers in Industrial Area (공단 지역주민과 근로자의 환경위해도 인식과 인지된 편익)

  • Kim Myounghyun;Lim Youngwook;Park Jongyun;Shin Dongchun;Yang Jihyung;Boo Minjung
    • Environmental health and toxicology
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    • v.20 no.2
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    • pp.97-108
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    • 2005
  • This study is to estimate differences, relationships and related factors of environmental risk perception and perceived benefit among residents and workers. A self-administered questionnaire survey using a structured instrument was carried out to residents and workers in industrial area during April, 2002. Total number of participants were 657 including 329 residents and 328 workers. Participants assessed environmental risk perception, self- assessed knowledge, trust in authorities and perceived benefit associated with 10 products manufactured in industrial area. There were difference in environmental risk perception, knowledge and trust in authorities and perceived benefit among residents and workers. Especially, trust in authorities and perceived benefit were statistically significant difference among residents and workers. Inverse relationships between environmental risk perception and perceived benefit have been observed for different products. In other words, the greater the perceived benefit, the lower the perceived risk, and vice versa. Factors mostly associated with participant's characteristics of environmental risk perception were age. marriage status (workers), education level (workers). There was statistically significant difference. Perceived benefit was statistically significant difference with sex, marriage status, residence duration, education level (workers). Related factors of environmental risk perception among residents and workers were age, trust in authorities. And factors affecting the perceived benefit were sex, age, education level (workers), and trust in authorities (workers). According to the results, people having high trust in the authorities perceived less risks than people having low in the authorities. To improve the communication of risk information, further study focus on assessment of experts, government and stakeholder in industrial area. Methodologies of this study can be used as the basis for investigating the structure of public perception of environmental products risks and benefit, designing a public information and risk communication program, and developing policy actions to improve acceptance.

The Factors to Affect the Oral Health Promotion Behavior of Elementary School Students (초등학생의 구강건강증진행위에 영향을 미치는 요인)

  • Kim, Soo-Kyung
    • Journal of Korean society of Dental Hygiene
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    • v.8 no.4
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    • pp.55-64
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    • 2008
  • This study set out to identify the factors to affect the oral health promotion behavior of elementary school students and to provide a framework to develop educational programs to promote their oral health promotion behavior. A survey was conducted to 729 fifth and sixth graders attending four elementary schools in Seoul. The variables were measured with a five-point Likert scale and include previous oral health related behaviors, perceived oral health status, perceived benefit, perceived barriers, self-esteem, self-efficacy, and oral health promotion behavior. First, the subjects scored relatively high 3.51 points out of 5 in oral health promotion behavior. They also scored 3.88 points in perceived benefit, 3.51 in selfesteem, 3.43 in self-efficacy, 3.28 in perceived oral health status, 2.77 in previous oral health related behaviors, and 1.79 in perceived barriers. Second, a significant difference was observed according to gender in previous oral health related behaviors and oral health promotion behavior. And a significant difference was also found according to grade in previous oral health related behaviors, perceived benefit, perceived barriers, selfesteem, self-efficacy, and oral health promotion behavior. Third, when they had an experience of visiting a dental clinic for preventive purposes, a significant difference was found according to the purposes of going to a dentist in previous oral health related behaviors, perceived benefit, and oral health promotion behavior. And fourth, multiple regression analysis was carried out with oral health promotion behavior as a dependent variable. As a result, all the research variables, which include previous oral health related behaviors, perceived oral health status, perceived benefit, perceived barriers, self-esteem, and self-efficacy, turned out to have significant influences on oral health promotion behavior. And their explanatory power was 49%. Conclusion: Those factors that were identified to affect the oral health promotion behavior of programs to promote their oral health.

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Fashion Luxury Products in Social Commerce -The Effects of Price Discount on Perceived Benefit and Purchase Intention- (소셜커머스의 패션명품 가격할인율이 혜택지각과 구매의도에 미치는 영향 -신뢰, 선호, 경험에 따른 차이-)

  • Kim, Seung-Hee;Park, Kyungae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.1
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    • pp.30-42
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    • 2015
  • This study examined: 1) the effects of fashion luxury product price discounts in social commerce on perceived benefit and purchase intention, and 2) differences in such effects by social commerce trust, brand and design preferences for luxury products as well as social commerce and online luxury product purchase experiences. Three discount rates representing high, mid, and low for a luxury product sold in social commerce were manipulated and tested on female consumers and 486 online responses were analyzed. The results revealed that the price discount affected perceived benefit but did not affect purchase intention. Benefits were highly perceived at high and mid discount rates compared to the low rate. Social commerce trust, brand preference, and design preference affected perceived benefit and purchase intention, but the interaction effect with price discount was observed only in the design preference to perceived benefit. The purchase experience of online luxury products also affected purchase intention. Implications from the results were also discussed.

Effects of Perceived Relational Benefits on Customer Satisfaction of CRM at Department Store (백화점 CRM에 의한 관계혜택지각이 고객만족에 미치는 영향)

  • Park, Sun-Hee;Park, Hye-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.5
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    • pp.793-803
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    • 2009
  • The purposes of this study were to investigate the factors CRM at department store and customer's perceived relational benefits and to analyze the effects of CRM on relational benefits and satisfaction. The data were collected from 760 people aged from 20 to 69 who were shopping in department stores. The data were analyzed with descriptive statistics, factorial analysis, multiple regression analysis, and Cronbach' ${\alpha}$, using the SPSS 12.0. The results were as follows. 1) CRM activities were classified into 5 factors: 'discount-related information', 'communication', 'management after purchase', 'service', and 'differentiate management'. 2) Perceived relational benefits were classified into 4 factors: 'informational benefit', 'psychological benefit', 'convenience benefit', and 'economic benefit'. 3) Perceived relational benefits were affected by 'communication', 'management after purchase', 'service', and 'discount-related information'. And 4) customer satisfaction was affected directly by 'psychological benefit', 'convenience benefit', 'service', and 'discount-related information'.

A Study of the Effective Factors on the Purchase Intention of Saenghwal-Hanbok - Focused on the Clothing Image, Benefit Sought and Perceived Risk - (생활한복의 구매의사에 대한 영향요인 연구 - 생활한복 이미지, 추구혜택, 위험지각을 중심으로 -)

  • 임영자;류은정
    • Journal of the Korean Home Economics Association
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    • v.39 no.6
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    • pp.123-133
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    • 2001
  • The purose of this study was to investigate the effect of clothing image, benefit sought, perceived risk, demographic and consumer's characteristics on the Purchase Intention of Saenghwal-Hanbok. The questionnaire was administered to 227 women in Seoul Data were analysed by factor analysis, correlation and multipleregression. The resets of this study were as follows: 1. The clothing images of Saenghwal-Hanbok were composed of dignified, comfortable, conservative and innovative dimensions. The benefits sought of Saenghwal-Hanbok were identified to traditional aethetics, contemporary aethetics, comfortability The perceived risk of Saenghwal-Hanbok was the only risk on the negative viewpoint of others. 2. The images of Saenghwal-Hanbok with the exception of innovative image have influenced on the benefit sought and the perceived risk of Saenghwal-Hanbok. 3. The positive effects of benefits sought iud negative effect of perceived risk ell the purchase intention of Saenghwal-Hanbok were found. There were also the significant effects of demographic and consumer's characteristics on the clothing image, benefit sought, perceived risk.

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Fashion Product Consumer's Relationship Benefit Perception and Relationship Quality on the Internet Shopping Mall -Focused on Relationship Tendency- (인터넷 쇼핑몰에서 패션상품 소비자가 지각하는 관계혜택과 관계의 질 -고객관계 성향을 중심으로-)

  • Chae, Jin-Mie
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.4
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    • pp.199-212
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    • 2011
  • This study examined the influence of fashion product consumer's relationship benefit on relationship quality in the internet shopping mall. Also consumer's relationship benefit perception and relationship quality are identified in terms of consumer's relationship tendency(relationship period, relationship intensity). Survey research was conducted from November 1, 2011 to November 12, 2011 in people living in Seoul and other metropolitan areas who had purchased fashion products in the internet shopping mall. 620 useful data were analyzed by factor analysis, reliability analysis, multiple regression, t-test, ANOVA and duncan test using SPSS 17.0. The results were as follows: Relationship Benefit perceived by fashion product consumer was categorized into three factors including "economic benefit", "psychological benefit", "informational benefit". Each factor of relationship benefit had a significant influence on customer satisfaction, trust, and commitment. As for consumer's relationship benefit perception according to the relationship period for internet shopping mall, the consumer who had used the internet shopping mall longer perceived relationship benefit factors higher than shorter using consumer. As for relationship quality, there was a significant difference only in customer satisfaction according to consumer's relationship period for internet shopping mall, Relationship benefit factors and relationship quality showed Significant differences according to the degree of relationship intensity perceived by consumer in the internet shopping mall.

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A Study on the Determinants of Purchase Intention in Mobile Commerce: Focused on the Mediating Role of Perceived Rrisks and Perceived Benefits (지각된 위험과 지각된 혜택이 모바일 상거래 이용의도에 미치는 영향에 관한 연구)

  • Lee, Thae-Min;Lee, Eun-Young
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.1-21
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    • 2005
  • This study is an empirical study about the effects of perceived risks and perceived benefits on purchase intention in mobile commerce. Perceived risks and perceived benefits are proposed as mediators that make a significant impact on purchase intention in mobile commerce. Also, this study compared the direct effect of perceived risks, perceived benefits and consumer subjective knowledge to purchase intention. As antecedents of perceived risks and perceived benefits, subjective knowledge, mobile Internet familiarity, credibility for the purchase and provided information level are proposed and verified. Results from this study are as follows: First, the effect of perceived risks to purchase intention is not significant whereas that of perceived benefits is significant. Second, this study revealed that mobile Internet familiarity, credibility for the purchase and information level are significantly related to mobile purchase intention through perceived benefit. Third, subjective knowledge makes a significant impact on purchase intention directly not mediated by perceived risk or perceived benefit. Based on these results, managerial implications for mobile commerce vitalization and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

Predictors of HPV Vaccination Status in Female Nursing University Students: HPV related Knowledge and Perception (여자 간호대학생의 HPV 예방접종 상태에 영향을 미치는 요인: HPV 지식과 인식을 중심으로)

  • Park, Hyunju
    • Journal of the Korean Society of School Health
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    • v.29 no.3
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    • pp.123-131
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    • 2016
  • Purpose: Human Papillomavirus(HPV) vaccination is the best prevention for cervical cancer. Therefore, this study was to examine the best predictors of HPV vaccination status in female nursing university students. Methods: Five hundred and forty junior and senior female nursing students from Seoul and provinces of Kyunggi, Chungcheong and Gyungsang completed paper and pencil questionnaires. Descriptive statistics, $x^2$ test, t-test, and multiple logistic regression with dummy variables were conducted using SAS 9.2. Results: Of the total students, 56.8% were vaccinated. As a result of the analysis of the bivariate relationships, family economic status, school type, perceived susceptibility, perceived benefit and perceived barriers (cost, time, distance from hospital and side effects) were significantly related to vaccination status. After controlling for the general characteristics and the HPV related knowledge score, higher family economic status (Adjusted Odds Ratio [AOR]: 3.78, 95% Confidence Interval [CI]: 1.21~11.76), private university (AOR: 1.69, 95% CI: 1.14~2.53), higher perceived benefit (AOR: 1.80, 95% CI: 1.47~2.20), lower perceived barrier (cost) (AOR: 0.86, 95% CI: 0.74~0.99), lower perceived barrier (time) (AOR: 0.71, 95% CI: 0.61~0.84), and lower perceived barrier (side effects) (AOR: 0.82, 95% CI: 0.72~0.94) were significantly related to HPV vaccination. Perceived benefit, perceived barrier (time) and perceived barrier (side effects) were the top 3 predictors of HPV vaccination status. Conclusion: This study suggests that vaccinated female nursing students were more likely to be from higher family economic status and private universities and have a higher perception of benefit and a lower perception of barriers (cost, time, and side effects). Thus, efforts to increase HPV vaccination rates of female nursing students should focus on improving their perception of benefit while lowering their perception of barriers, particularly cost, time and side effects.

A Study on Determinants of e-Learning Acceptance Intention: Focused on Service Convenience (e-Learning 수용의도의 결정요인에 관한 연구:서비스 편의성을 중심으로)

  • Lee, Seong Ho
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.59-75
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    • 2013
  • As education environment is changing rapidly and competition of education industry is more intensive, the importance of service view about education is increasing as a differential competitive advantage. This study attempted to investigate the impact of service convenience as a different competitive advantage on e-learning acceptance by using TAM. The purpose of this study is to examine how five-dimensional service convenience constructs(decision convenience, access convenience, transaction convenience, benefit convenience, post-benefit convenience) affect consumers' perceived usefulness, attitude and usage intention. For this study, data were gathered from respondents who bought or used e-learning services and analyzed by structural equation model. Among the five-dimensional service convenience constructs, two constructs(benefit convenience, post-benefit convenience) affected consumers' positive perceived usefulness, attitude and usage intention about e-learning service. The results show that management and investment to improve benefit and post-benefit service convenience make consumers' positive attitude and usage intention about e-learning service.