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The Analysis of General and Apparel Color Preference and Apparel Possession Color (일반색. 의복색 선호도와 의복색 소유도의 특성 및 차이)

  • 김미영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.8
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    • pp.1165-1176
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    • 2002
  • This study intended to provide more refined information on color preferences by systematizing the concept of the color preference(general color preference, apparel color preference) and revealing different trends in the color preference and the actual possession of apparels. We collected data from 303 females in the ages between 20 and 40 in Seoul and analyzed by paired t-test. The results were as follows: 1. The analysis on general color preference, apparel color preference, and apparel possession color revealed that the cold colors such as blue and violet marked higher, and the warm colors such as yellow and orange marked lower in general color preference. For apparel color preference, neutral and brown were among the highest and the rest of the colors were in the same trend as general color preference. Apparel possession color showed defined accordance with apparel color preference. In terms of tones, pale tone marked the highest in general color preference and was followed by vivid, dull, and dark tones in decreasing order. For apparel color preference, pastel, dul1, and dark tones were among the highest. 2. Comparison between general color preference and apparel color preference in terms of hue showed that, except for orange, every hue showed disagreement in general color preference and apparel color preference. Neutral and brown hues marked higher in apparel color preference than in general color preference where as a]1 the other hues marked higher in general color preference. Comparison between apparel color preference and apparel possession color in terms of hue revealed that in most hues, apparel possession color was lower than apparel color preference. In terms of tones, vivid and pale tones marked higher in general color preference than in apparel color preference while dull and dark tones marked higher in apparel color preference than in general color preference.

A Study on the Relation of Fashion Image to the Types of Orientated Quality of Life (지향적 삶의 질 유형에 따른 패션이미지 관계성 연구)

  • Park, Jin-Young;Lee, Eun-Suk
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.109-126
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    • 2017
  • This study aimed to investigate the relationship between oriented quality of life and fashion image with a focus on their futures. The results of this study are as follows. First, oriented quality of life was sampled as six factors such as information preference, job preference, self-preference, leisure preference, health preference, and self-defense preference, whereas an oriented fashion image was drawn as three factors such as urban image, individual image, and feminine image. Second, the self-defense preference had a significant effect on modern image and individual image as in Photo 1, while leisure preference and self-defense preference exerted a significant influence on feminine image in Photo 2. In Photo 3, leisure preference and self-defense preference affected urban image significantly, and health preference and self-defense preference respectively influenced individual image and feminine image. Third, as a result of investigating the difference between oriented quality of life and the sub-element of oriented fashion image according to the type of oriented quality of life, six groups of oriented quality of life (self-preference, job preference, self-defense preference, information preference, leisure preference, and health preference group) displayed significant differences only in individual image as presented in Photo 2. Fourth, in consequence of examining differences in the factor of an oriented fashion image according to the type oriented quality of life, six groups according to the type of oriented quality of life presented significant differences in the individual, splendor, elegant, refined, youthful, feminine, and modern image among the factor of oriented fashion image.

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Advertising effects of the affect induced by TV fashion advertisements (TV의류광고에 대한 감정이 광고효과에 미치는 영향)

  • Park, Hye-Sun
    • Korean Journal of Human Ecology
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    • v.17 no.3
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    • pp.493-500
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    • 2008
  • The purposes of this study were to investigate the factors of affect induced by fashion advertising and to analyze the effects of affect on advertising effects: advertising preference, brand preference, and purchase intention. A total of 400 college students were surveyed in September, 2006, using 4 TV fashion advertisements(Bean pole, Bang bang, Nike, and Adidas). The data were analyzed with factor analysis, multiple regression analysis, ANOVA, Scheffe Test, Cronbach's $\alpha$, and path analysis, using the SPSS 12.0. The results were as follows; 1) Two factors of affect were identified: 'pleasure' and 'domination and arousal'; 2) There were differences of induced affect factors, advertising preference, brand preference, and purchase intention among 4 TV fashion advertisements; 3) Advertising preference was more affected by 'pleasure' than by 'domination and arousal'; 4) Brand preference was affected by advertising preference, 'domination and arousal' and 'pleasure' in order of significance; and 5) Purchase intention was affected by brand preference, 'domination and arousal', advertising preference, and 'pleasure' in order of significance.

Make-up Preference Image Differences Depending on Clothing Preference Image Group (의복추구이미지 집단에 따른 화장추구이미지의 차이)

  • Lee Hyun-Jung;Kim Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4
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    • pp.655-661
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    • 2006
  • The purpose of this study was to investigate the make-up preference images influenced by the clothing preference images group, and importance orders among the make-up preference images. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and paired t-test. The results of this study as follows; 1. It was found out that the graceful, chic, and modern make-up image had significant differences. The graceful make-up preference image was preferred by the graceful clothing preference image group. The chic and modern make-up preference image were preferred by modern clothing preference image group. It was confirmed that the categories with significant differences were those with the same clothing and make-up preference image groups, which indicate people prefer unified image coordination. 2. As the results of the analysis of the difference in importance of make-up preference images, it was found out that the natural make-up preference image was the most preferred by people, and followed by the youthful make-up preference image. On the other hand, the romantic make-up preference was preferred the least. This study on relationships between clothing images and make-up images found that the costume culture is becoming more of 'total fashion' and that it would be beneficial for clothing brands to incorporate cosmetics in their business strategies and expand their businesses.

Relationships between preferences of sensibility expression factors for utilized fabrics and preferences of fashion images (패션소재의 감성표현요소 선호도와 패션이미지 선호도의 관련성)

  • Kim, Yeo Won;Park, Yong;Choi, Jong Myoung
    • The Research Journal of the Costume Culture
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    • v.24 no.1
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    • pp.27-40
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    • 2016
  • This study investigated the preference of sensibility expression factors regarding fashion materials, such as the color, pattern and texture of fabric. Moreover, this study analyzed the relationship between the preference of sensibility expression factors and the preference of fashion images by identifying the preference of fashion images. The survey subjects were 312 women ranging in age from 20 to 40 years old. This study utilized a questionnaire as a measurement tool. First, this study performed a factorial analysis on the preference of sensibility expression factors of fashion materials. In regards to color preference, this study considered color depth such as light tone color, moderate tone color, dark tone color and vivid tone color. In regards to pattern preference, this study examined: geometric pattern, floral pattern, animal skins pattern, check pattern and symbolical pattern. In regard to preference of the texture, this study assessed: roughness, luster, flatness and lightness. Second, this study performed a factorial analysis on the preference of fashion images. This study examined five factors: dignity, uniqueness, femininity, activity and simplicity. Third, this study analyzed the effects of the preference of sensibility expression factors of fashion materials on the preference of fashion images. As a result, the color preference was related to the image preference associated with dignity, femininity and simplicity, whereas the pattern preference was related to the images of uniqueness, femininity, activity and simplicity. Moreover, the preference of texture image was related to the images of dignity, uniqueness, femininity and activity.

A Model to Determine the Visual Preference for the Color of Benches Located in Urban Parks (도시공원 벤치색상의 시각적 선호 결정 모형)

  • 유상완
    • Archives of design research
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    • v.14 no.2
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    • pp.137-146
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    • 2001
  • In this paper it is investigated that the visual elements of preference which influence the visual preference for bench. "What color of bench is preferred when the location is the same\ulcorner" Started from those questions, the elements of preference which influence the visual preference for bench is investigated. In this research, a equal standard mark system is applied for the evaluation of visual elements of preference and then the relationship between the visual preference and the elements of preference are examined by the method of multiple regression analysis. The result of primary factor analysis from the visual evaluation in this paper will affect visual preference of the bench in urban park. Thus, the result of this study will contribute to development of urban parks for the maximum satisfaction of park visitors supplying necessary information for a resting place planning and design. It will provide a useful management guide of urban park facilities to prepare a strategic management plan of the benches from the users point of view. Especially, to know the correct preference of people, which will be provided by the evaluation of visual preference to bench will be the key to rest place planning.

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A Comparative Status Analysis of Elementary and Middle School Students Preference for Science (초ㆍ중학생의 과학선호도 실태 비교 분석)

  • Yoon, Jin;Jeon, Woo-Soo
    • Journal of Korean Elementary Science Education
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    • v.22 no.1
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    • pp.65-80
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    • 2003
  • The purpose of this research was to survey and compare the status of science preference of elementary school students with that of middle school students. Preference for science was defined theoretically. According to theoretical model, a questionnaire was developed with piloting and consisted of three parts. First part was for background information, second part, for measurement of science preference and third for measurement of the relevant factors of science preference. The questionnaire was modified for primary school students. In July 2002, the questionnaire was administered to one class per grade of randomly selected 8 elementary and 8 middle schools all over the country and analyzed result of collected 696 elementary school students and 819 middle school students. Middle school students' science preference was low compared with elementary school students, especially in 'emotional response and 'valuational comprehension'. The preference for science became lower especially from 4th to 5th grade and from 8th to 9th grade. The differences of mean science preference were significant by gender. perception of science achievement. and future career choice. The average of science preference relevant factors of middle school students also became lower than elementary students, especially in 'educational factor'. Multiple regression analysis on the science preference showed that important factors were personal ability, the personal traits, rewards in school science and contents of school science, slightly different in elementary and secondary school. The way to promote students' preference for science was suggested on the analysis result.

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A Study on the Design Preference of Clothing According to the Age of Chinese Women Consumers (중국 여성소비자의 연령에 따른 의복디자인 선호도에 관한 연구)

  • 김효숙;이소영
    • Journal of the Korean Home Economics Association
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    • v.39 no.1
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    • pp.1-10
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    • 2001
  • The purpose of this study was to analysis of design preference according to age of consumers in order to obtain basic informations which are necessary for the development of designs that can satisfy the needs and desire of Chinese consumers. The style, color, fabric pattern, fabric, image, and shape of clothing were used for design preference variations. The study was implemented by surveying 280 females living in Beijing, China. The results were as follows: 1) There were significant differences in the preference of style of outdoor clothes according to age. Chinese women in the age of twenties and fifties prefer to wear casual clothes. Preference ratio was more than 60% 2) There were significant differences in the preference of color of spring and summer clothes, but there was no difference in the preference of color of autumn and winter clothes. 3) There was a difference in the preference of fabric pattern of outdoor clothes. Generally Chinese women showed 50% of preference for the no patterned outdoor clothes. 4) There were no differences in the preference of fabric materials. Preferred material for spring and summer was cotton fabrics, and that for autumn and winter was woolen fabrics. 5) In the research of the preferred image of outdoor clothes, generally Chinese women showed the most preference for elegance style. Chines women who are in the age of thirties to forties preferred feminine style. However, Chinese women who are in the age of fifties like to choose simple style. 6) There was a significant difference in the preference of length of jacket and skirt, and generally Chinese women preferred to wear medium length of jacket and skirt. There was no difference in the preference of design of collar and shape of pants. However most Chinese women showed preference for tailored collar and straight shaped pants.

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A Survey on Public Preference for Image Styles of Dining Space Depending on Types of Passage Rites in Korea - Focused on University Students - (통과 의례 종류에 따른 식 공간 이미지 스타일 선호도 조사 - 대학생 대상으로 -)

  • Kim, Mi-Ja;Park, Geum-Soon
    • Journal of the Korean Society of Food Culture
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    • v.25 no.6
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    • pp.719-724
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    • 2010
  • The purpose of this study was to survey public preferences for dining space image styles depending on the types of passage rites in Korea and to determine potential differences in public preferences for dining space image styles depending on the types of passage rites in terms of various general characteristics such as gender, age, family type, and preference for the image and color styles of the dining space. As a result, this study determined the following: According to a public preference survey of dining space image styles depending on the type of passage rites, our respondents showed the highest preference for casual images (27.1%) at a party for a 100-day-old baby. Additionally, our respondents showed the highest preference for casual images (27.4%) when celebrating a baby's first birthday but showed the highest preference for romantic images (35.8%) when celebrating a baby girl's first birthday. Our respondents showed the highest preference for casual images (21.4%) for graduation ceremonies. Our respondents showed the highest preference for classic images (21.7%) at coming-of-age ceremonies for new adult men, but also showed highest preference for elegant images (26.2%) at coming-of-age ceremonies for new adult women. Moreover, the respondents showed highest preference for classic images (41.0%) at traditional wedding ceremonies but elegant images (24.1%) at modern wedding ceremonies. In contrast, the respondents showed highest preference for classic images (31.3%) for a 60th birthday party. The highest preference for classic images (28.9%) was found for a diamond wedding ceremony. Respondents showed highest preference for classic images (30.4%) for a funeral ceremony Finally, our respondents showed highest preference for classic images (32.5%) at memorial services (religious ceremonies).

Preference of S/S men's suit fabrics according to gender and age groups (성별과 연령에 따른 춘하 남성 정장 소재의 선호도 분석)

  • Ju, Jeong-Ah;Ryu, Hyo-Seon
    • Korean Journal of Human Ecology
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    • v.13 no.4
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    • pp.609-616
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    • 2004
  • The purpose of this study is to examine the difference of judge's gender and age groups in preference of S/S men's suit fabrics, and to analyze the relationship between the preference and the texture by gender and age group. For this study, 60 types of S/S men's suit fabrics were used with variously-composed fibers, such as wool, wool-blended, and PET, thickness, and weight. To evaluate the texture and the preference subjectively, nine ranks' semantic differential scale questions of 22 texture adjectives and preference of 4 apparel items were developed, Through the factor analysis, texture adjectives were classified into 7 categories: "stiffness," "elasticity," "bulkiness," "coolness," "smoothness," and "drapability." Depending on gender and age groups of judges, statistically significant differences on texture factors and the preference were observed. Especially, men under 30 years of age showed a higher grade of stiffness and a lower preference on pants than other groups. The relationship between the texture and the preference was different by gender and age group: Women evaluated a preference of men's suit fabrics in relation to stiffness and smoothness, whereas men did so in relation to stiffness, smoothness, coolness, and drapability. A young age group put more importance on drapability for preference of men's suit fabric.

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