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Research on the Influences of New Product Design and New Product Development Process Management on New Product Development Performance in Taiwan's Industries

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • The Asian Journal on Quality
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    • v.10 no.1
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    • pp.89-105
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    • 2009
  • This study aims to probe into the influence of new product design and new product development process management on development performance. The research finding demonstrates that product design reveals positive and significant influence on new product development performance. Through statistical analysis, this study finds that companies in Taiwan value new product design. When companies value it more, they tend to have better new product development performance. With regard to the relation between new product development process management and new product development performance, the empirical results demonstrate that companies would pay more attention on new product development process management. With regard to new product idea and assessment, concept design and development, product function test and mass production in the market, through statistical analysis, this study finds that companies that value process management of new product development tend to have better new product development performance. As to the influence of new product design and new product process management on new product development performance, statistical analysis result demonstrates that the integration between new product design valued by companies in Taiwan and development process management would lead to significantly positive influence on new product development performance of the companies.

Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers' Product Evaluation and Purchase Intention (한국 수산물 가공식품기업의 이미지가 제품 평가 및 구매의도에 미치는 영향)

  • So, Won-Hyun;Kim, Ha-Kyun
    • The Journal of Fisheries Business Administration
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    • v.44 no.1
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    • pp.1-14
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    • 2013
  • The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

An Extension of Product Data Model for Calculating Product-level Carbon Footprint (제품수준 탄소배출이력 계산을 위한 제품자료모델 확장)

  • Do, Nam-Chui
    • Korean Journal of Computational Design and Engineering
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    • v.16 no.4
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    • pp.268-276
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    • 2011
  • The product-level carbon footprint (PCF) is a comprehensive and widely accepted metric for sustainable product development. However, since a full PCF study in general is time and cost intensive, it is not feasible for the product development team to synchronize the activity to the main product development process. In addition, the current dedicated life cycle assessment (LCA) tools for calculating PCF, separated from the main product data management systems, have limitations to provide timely PCF information for design decision makings and collaborations between design and environment engineers. This paper examines the possibility of the extension of the current product data model that can support the PCF calculation with PDM (Product Data Management) databases. The product data model can represent not only the content of products but also context or system information of the products. The product data model can be implemented as a PDM database that can satisfy the needs for handy and timely PCF calculations from the consistent product data for dynamic design decision makings and engineering collaborations.

Relationship between Fashion Product Attributes, Product Satisfaction and Repurchase Intention for Schoolbags - Focusing on middle and high school students in Daegu and GyeongJu - (통학가방구매 시 패션제품속성요인과 만족도 및 재구매의도와의 관계 - 대구, 경주 지역의 중고생올 중심으로 -)

  • Park, Goo-Ja;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.16-28
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    • 2009
  • This study examined relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Total 315 questionnaires were distributed to the female/male students in Daegu and GyeongJu. Frequency analysis, factor analysis, reliability analysis, multiple regression were conducted using SPSS 13.0K statistics program as data analysis. The independent sample t-test was also conductd to examine the differences among sex, domicile, middle and highschool students. The findings hum the analysis are described in the following: First, female students is higher subjective fashion product attributes(fashion, individuality, refined) and objective fashion product attributes(design, color) importance than male students in purchasing schoolbag. High school students is higher subjective fashion product attributes(fashion, individuality) and objective fashion product attributes(brand, color) importance than middle school students in purchasing schoolbag. Second, product satisfaction are positive influenced by practicality and individuality of subjective fashion product attributes. Product satisfaction are not influenced by fashion and refined of subjective fashion product attributes. Third, product satisfaction are positive influenced by brand and design of objective fashion product attributes. Product satisfaction are not influenced by price and color of objective fashion product attributes. Forth, repurchase intention in schoolbag are strong positive influenced by product satisfaction.

Product Database Modeling for Collaborative Product Development

  • Do, Nam-Chul;Kim, Hyun;Kim, Hyoung-Sun;Lee, Jae-Yeol;Lee, Joo-Haeng
    • Proceedings of the CALSEC Conference
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    • pp.591-596
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    • 2001
  • To deliver new products to market in a due time, companies often develop their products with numerous partners distributed around the world. Internet technologies can provide a cheap and efficient basis of collaborative product development among distributed partners. This paper provides a framework and its product database model that can support consistent product data during collaborative product development. This framework consists of four components for representing consistent product structure: the product configuration, assembly structure, multiple representations and engineering changes. A product database model realizing the framework is designed and implemented as a system that supports collaborative works in the areas of product design and technical publication. The system enables participating designers and technical publishers to complete their tasks with shared and consistent product data. It also manages the propagation of engineering changes among different representations for individual participants. The Web technologies introduced in this system enable participants to easily access and operate shared product data in a standardized and distributed computing environment.

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The Role of Strategic Learning in New Product Development Management (신제품개발 관리에서 전략적 학습의 역할)

  • Kim, Ji-Dae;Lee, Sung-Seok
    • Korean Management Science Review
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    • v.25 no.1
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    • pp.149-167
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    • 2008
  • One of characteristics of firms having successfully developed new products is that they are practicing strategic learning, that is, organizational learning for preparing the future. In this context, we attempts to examine the effect of strategic learning on the proficiency of new product development activities and new product outcome, in an empirical way. In addition, we Investigated the moderating effect of new product innovativeness on the relationship among strategic learning, proficiency of new product development activities, and new product outcome. The analysis results show that the strategic learning has a positive impact on both the proficiency of new product development activities and new product outcome. And it was found that the impact of strategic learning on the proficiency of new product development activities is increasing when firms developing new products with high degree of innovativeness. However, the impact of strategic learning on new product outcome was not different according to new product innovativeness. This results shed some insight on the role of strategic learning in the new product development management.

Development of a New Green Product Family Index Considering Environmental Performance (환경성을 고려한 새로운 그린 Product Family 지수 개발)

  • Seo, Kwang-Kyu;Jeon, Hangoo
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.175-180
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    • 2013
  • To compete global marketplace, many firms are adopting product families to increase variety, satisfy customer requirements, shorten lead-times and reduce costs. The key to a successful product family is the platform from which it is derived. When designing product families, it is important to resolve the tradeoff between product commonality and distinctiveness. To measure the commonality within a product family, it is necessary to develop the commonality index. It utilizes different parameters such as the number of common components, their cost, their manufacturing processes and so on. This paper present a new product family assessment index using the benchmarking method and considering environmental performance called green product family index(GPFI). Through the comparison analysis between some previous developed commonality indices and GPFI, we verify the suitability and effectiveness. Eventually, the proposed a new green product family assessment index can be helpful to design and develop the environmentally conscious product families.

Education and Training of Product Data Analytics using Product Data Management System (PDM 시스템을 활용한 Product Data Analytics 교육 훈련)

  • Do, Namchul
    • Korean Journal of Computational Design and Engineering
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    • v.22 no.1
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    • pp.80-88
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    • 2017
  • Product data analytics (PDA) is a data-driven analysis method that uses product data management (PDM) databases as its operational data. It aims to understand and evaluate product development processes indirectly through the analysis of product data from the PDM databases. To educate and train PDA efficiently, this study proposed an approach that employs courses for both product development and PDA in a class. The participant group for product development provides a PDM database as a result of their product development activities, and the other group for PDA analyses the PDM database and provides analysis result to the product development group who can explain causes of the result. The collaboration between the two groups can enhance the efficiency of the education and training course on PDA. This study also includes an application example of the approach to a graduate class on PDA and discussion of its result.

An Empirical Study on the Blue Ocean New Product Development Strategy (블루오션 신제품개발 전략에 관한 실증연구)

  • Kim, Ji-Dae
    • Journal of Technology Innovation
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    • v.15 no.1
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    • pp.27-63
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    • 2007
  • Recently, Kim and Mauborgne (2005a) has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy, and attempts to examine how much impact this blue ocean new product development strategy has on new product performance, compared to existing new product development strategy perspectives based on competitive strategy-based new product development strategy and resource-based new product development strategy, in an empirical way. The research results show that the blue ocean new product development strategy has a statistically significant impact on new product performance. In addition, it was revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the blue ocean new product development strategy and new product performance. The blue ocean new product development strategy is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

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Integration of CAE Data Management with PLM by using Product Views (제품관점을 이용한 CAE 자료관리와 PLM 통합)

  • Do, Nam-Chul;Yang, Young-Soon
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.21 no.6
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    • pp.527-533
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    • 2008
  • This paper proposes a product data model and associated process for CAE activities in context of integrated product development. The data model and process enable Product Lifecycle Management(PLM) systems to integrate currently separated CAE activities into the main product development process. The product view concept in the proposed product data model supports independent CAE activities including analysis of various alternatives based on shared product structures with design departments and seamless translation of the CAE result to design product views. The proposed model is validated through an implementation of a prototype PLM system that can integrate and synchronize CAE process with the company-wide product development process.