The purpose of this study was to investigate the university students' recognition and preference of Korean rice cakes. Self administered questionnaires were collected from 302 students in Incheon area. Statistical data analysis was completed using a SPSS 10.0 program. The recognition of Korean rice cake was generally high: Injeolmi, Garaeddeok, Bakseolgi, Songpyun, Patsirooddeok, Bindaeddeok, Yaksik Julpyun, Gyungdan, Moojigaeddeok were high1y recognized, but Gaesungjooak, Sugyibyung, Seunggeomchopyun poorly recognized by university students. The most common consumption frequency rate of students was once or twice a month (Male 31.9%; Female 41.6%). Most students ate rice cakes as snack with water, Kimchi, fruits, beverage(Cola, Cider) and Korean traditional beverage(Sujunggwa, Sighye). The sales possibility of Korean rice cake at university canteens was dependent on the characteristics different from those of rice cafes itself, for example,. nutritional labelling, mass, atmosphere and package, etc.