• Title, Summary, Keyword: smart clothing

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A Study on the Customer Perception for the Development and Application of Smart Clothing (스마트 의류 개발과 활용을 위한 소비자 인식 조사)

  • Choi, Sun-Yoon;Lee, Jeong-Ran
    • Fashion & Textile Research Journal
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    • v.8 no.4
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    • pp.420-426
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    • 2006
  • Korean prior studies on smart clothing seeking complete mixture of clothing and computer with diverse functions in the ubiquitous environment were so mere, while there have been aggressive activities to develop diverse smart clothing products led by the relevant industries and universities in foreign countries. Given prospective growth of the smart clothing market, there should be customers' evaluation of functions and utility of and sensitivity to smart clothing as well. This study conducted a questionnaire to Korean customers in their twenties regarding their perception and liking of and willingness to use smart clothing, and examined the needs of new functions of smart clothing. As a result, the customers in their twenties turned out to like well-designed and comfortable clothing, and be exposed to diverse and continuous computing environment. Also, they have relatively low perception but considerably high liking of smart clothing, indicating their high willingness to use smart clothing products. They cited 'selectable functions' and 'mobile and convenient ' as merits, and 'too expensive' and 'easy to wash' as demerits of smart clothing. In the respect, they proposed many interesting smart clothing ideas, such as 'clothing with automatic temperature-sensing function, which gets higher heat- insulating function by tightening the textile structure in winter and higher ventilating function by loosening the textile structure in summer.' We hope the results of this study will serve basic data for development of more efficient smart clothing in the future.

The development of Usability Evaluation Criterion for sensor based smart clothing (센서 기반형 스마트 의류의 디자인을 위한 사용성 평가 척도 개발)

  • Cho, Ha-Kyung;Lee, Joo-Hyeon
    • Fashion & Textile Research Journal
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    • v.10 no.4
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    • pp.473-478
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    • 2008
  • Since the late 1990, "Smart clothing" has been developed in a various way to meet user centered design and human engineering that considered usability, wearability with clothing. Under this circumstance, research and development of smart clothing has been demanded usability and wearability test. But, Study of the usability evaluation for sensor based smart clothing is insufficient. In this study, we suggest criterion of usability evaluation for sensor based smart clothing that evaluate on the point of view such as wearability of clothing, interaction of clothing and devices, interaction of body and devices. we performed qualitative and quantitative test with developed smart clothing to present usability evaluation criterion for sensor based smart clothing. As a result, total 7 categories such as 'usefulness', 'wearability', 'appearance', 'riskness', 'facility of management', 'perceived change', were extracted as the usability and wearability criterion. Additionally, 28 factors of evaluation criterion for sensor based smart clothing were indicated on the result of this research. This study have meaning to indicate usability evaluation criterion for sensor based smart clothing.

Extending the Technology Acceptance Model for Smart Clothing (스마트 의류에 대한 혁신기술수용모델(TAM)의 확장)

  • Chae, Jin-Mie
    • Journal of the Korean Home Economics Association
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    • v.47 no.4
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    • pp.99-110
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    • 2009
  • The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.

Diffusion or confusion of innovation - Smart clothing potential adopters' perspectives - (혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -)

  • Lee, Kyu-Hye;Ju, Naan
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.157-171
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    • 2018
  • As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

A Study of Directions for Development of Smart Clothing Based on the Consumer's Lifestyle (소비자 라이프 스타일 기반의 스마트 의류 기획을 위한 요인 연구)

  • Cho, Ha-Kyung;Kim, Jin-Sun;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.11-20
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    • 2010
  • According to diversity of life style, introduction of well-being trend and increase of demand based on the IT-convergence, Recently "smart clothing" study has been diversified on user applications such as entertainment, healthcare, business and sports. And the smart clothing's market has been progressed in diverse aspects. But, study of smart clothing based on consumer aspect and market diversification is insufficient. The purpose of this study is to identify consumer's needs on smart clothing and to suggest directions for development of smart clothing based on their lifestyle that focused on digital and fashion lifestyle that be closely connected with smart clothing product development. This study is focused on the ages of 20-30 who are considered to be high demand consumers on the smart clothing market. As a result of study, life style based on clothing and digital is categorized 3 types as trend-pursuit style, sensual information-pursuit style and practical function-pursuit style. we suggested direction for development of smart clothing based on consumer's needs of the smart clothing according to the customer's lifestyle types.

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An Analysis of Consumer Emotion for Product Planning of Smart Clothing (스마트 의류 상품 기획을 위한 감성 효과 분석)

  • Cho, Hyun-Seung;Kim, Jung-Ho;Koo, Hye-Ran
    • Science of Emotion and Sensibility
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    • v.17 no.3
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    • pp.49-56
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    • 2014
  • This study aims at providing basic data for product planning to design smart clothing and to develop applications, focusing on consumers by satisfying their emotions through analyzing emotional factors on smart clothing, comparing emotional differences between conventional clothing and it, reviewing changes of consumers' emotion by integrating the product and clothing and researching differences of preference and purchase intention between smart clothing and traditional one. As the results of the study, emotional factors for smart clothing were analyzed with total 6 including 'technical', 'comfort', 'aesthetic', 'modern', 'fun' and 'multiple' factors. Among them, except for 'comport', five emotional factors showed emotional factors between conventional sport-casual clothing and smart clothing. That is, emotional factors of 'technical', 'aesthetic', 'modern', 'fun' and 'multiple' were emphasized more in smart clothing than conventional ones, indicating that they should be considered in planning products of smart clothing. Though there was no significant difference of preference between smart clothing and conventional clothing, in case of comparison of averages, that of smart clothing was a little higher. For purchase intention, smart clothing was lower than the conventional clothing. So preference seems to be not directly related to consumers' immediate purchase. To make consumers' interests and preference to result in purchase, it is necessary to develop smart clothing with more various applications and to prepare commercializing strategies. As the results of the analysis on free-descriptive questionnaire survey, consumers were interested in development of smart clothing to help diet with functions including energy harvesting from body motion, calorification and perspiration, measurement of motion and calory consumption as well as health-care type smart clothing to measure heartbeat and ECG. Reflecting these requirements from the consumers, they should be utilized as guidance to develop smart clothing in the future.

The Study on the Perceived Risk and Product Innovativeness Evaluation of Smart Clothing (스마트 의류의 지각된 위험과 제품혁신성 평가에 관한 연구)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Fashion & Textile Research Journal
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    • v.10 no.5
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    • pp.618-624
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    • 2008
  • The purposes of this study were to explore the perceived risk of smart clothing, to classify consumers by risk perception of smart clothing, and to investigate the differences among the segmented groups in regard to the evaluation of newness and innovativeness of smart clothing. In addition, the relationship among perceived risk, evaluation of newness and innovativeness of smart clothing were examined. A questionnaire was administered to 338 male and female subjects aged from 17 to 50. Analysis was performed by factor analysis, cluster analysis, ANOVA, and Pearson's correlation analysis. The results showed that the perceived risk of smart clothing was composed of 4 factors: economic risk, social risk, functional risk and physical risk. Consumers were classified into four groups: high risk perception group, low economic risk perception group, low functional risk perception group, and low social risk perception group. ANOVA showed that there were significant differences among four groups regard to the evaluation of newness and innovativeness of smart clothing. High risk perception group most highly evaluated the newness and innovativeness of smart clothing. There were positive correlation among the perceived risks, the evaluation of the newness and innovativeness of smart clothing.

Influences of Consumers' Fashion Innovativeness and Technological Innovativeness on Attitudes and Buying Intention toward Smart Clothing (소비자의 유행혁신성과 기술혁신성이 스마트 의류에 대한 태도와 구매의도에 미치는 영향)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.35-40
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    • 2007
  • Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.

The Evaluation of Newness and Innovativeness of Smart Clothing (스마트 의류 Newness와 혁신성 평가)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Fashion & Textile Research Journal
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    • v.9 no.5
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    • pp.493-499
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    • 2007
  • The purpose of this study was to investigate the components of newness and product innovativeness of smart clothing, and to examine the evaluation of newness and innovativeness of smart clothing according to the consumer innovativeness. The survey was conducted on male and female subjects aged from 17 to 50. A total of 338 valid responses were used for the analysis. Exploratory factor analysis and confirmatory factor analysis confirmed the evaluation of smart clothing newness consisted of five items: 'novel', 'modern', 'original', 'fresh' and 'up-to-date'. The evaluation of smart clothing innovativeness consisted of two dimensions. One is the evaluation of innovativeness as clothing and the other is the evaluation of innovativenss as electronic devices. The validity of two dimensions were verified by confirmatory factor analysis. The results of ANOVA and Duncan test indicated that there were differences in the evaluation of newness and smart clothing innovativenss according to consumer innovativeness.

A Study on Consumers' Clothing Buying Intention Adopted By the Technology Acceptance Model (혁신기술수용모델(TAM)을 적용한 스마트 의류 구매의도 연구)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.8
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    • pp.1211-1221
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    • 2007
  • This research investigates the effects of fashion innovativeness and technology innovativeness on the attitude and the buying intention of smart clothing. This study employs TAM(Technology Acceptance Model) proposed by Davis(1989) as a theoretical framework. Two hundred sixty-five respondents comprised a sample used to examine a structural model. The structural equation model using AMOS was performed to test hypotheses. Fashion innovativeness was found to affect perceived usefulness while technology innovativeness affected perceived ease of use. Perceived usefulness was found to influence attitude towards smart clothing. Perceived ease of use was also found to affect attitude towards smart clothing. The attitude towards smart clothing has a direct effect on the buying intention of smart clothing. In addition, this study revealed that employing TAM to investigate the adoption of smart clothing was appropriate. Lastly, implications of this research and suggestions for future studies were discussed.