• Title, Summary, Keyword: uniqueness

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The Effect of Fashion Product Consumers' Need for Uniqueness on their Criteria of Clothing Selection and Switching Intentions

  • Park, Soojin;Park, Sookyeong
    • Journal of Fashion Business
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    • v.20 no.3
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    • pp.54-67
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    • 2016
  • The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

GLOBAL UNIQUENESS FOR THE RADON TRANSFORM

  • Takiguchi, Takashi
    • Bulletin of the Korean Mathematical Society
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    • v.57 no.3
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    • pp.597-605
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    • 2020
  • In this article, we discuss the global uniqueness problem for the Radon transform. It is not sufficient for the global uniqueness for the Radon transform to assume that the Radon transform Rf for a function f absolutely converges on any hyperplane. It is also known that it is sufficient to assume that f ∈ L1 for the global uniqueness to hold. There exists a big gap between the above two conditions, to fill which is our purpose in this paper. We shall give a better sufficient condition for the global uniqueness of the Radon transform.

Weighted Value Sharing and Uniqueness of Entire Functions

  • Sahoo, Pulak
    • Kyungpook Mathematical Journal
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    • v.51 no.2
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    • pp.145-164
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    • 2011
  • In the paper, we study with weighted sharing method the uniqueness of entire functions concerning nonlinear differential polynomials sharing one value and prove two uniqueness theorems, first one of which generalizes some recent results in [10] and [16]. Our second theorem will supplement a result in [17].

A study on the consumer preference according to consumer's need for uniqueness, ALPHA-NUMERIC brand name and types of fashion goods (소비자 독특성 욕구에 따른 알파누메릭 브랜드 네임 및 패션제품 유형의 선호도 연구)

  • Jung, Hyewon;Hwang, Sunjin
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.114-129
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    • 2012
  • The purpose of this study is to analyze the effects of consumer's need for uniqueness, whether or not using ALPHA-NUMERIC Brand Name and types of fashion goods upon the consumer's attitude. The experimental design of this study is three-ways complex factors design of 2 (Consumer's Need for Uniqueness : High vs Law) ${\times}$ 2 (Whether or not to use ALPHA-NUMERIC Brand Name : Used brand vs Non-used brand) ${\times}$ 2 (Types of fashion goods: Rational fashion goods vs Emotional fashion goods) The conclusions are as follows. 1. The interaction effect upon a favorite level according to consumer's need for uniqueness, whether or not using ALPHA-NUMERIC brand name and types of fashion goods upon the consumer's attitude is proven significant. For the group where customer's need for uniqueness is low, when ALPHA-NUMERIC brand name is not used, the favorableness of rational fashion good, a parka is lower than that of emotional fashion good, one-piece dress. However, there is no significant difference in favorableness by types of fashion goods when ALPHA-NUMERIC brand name is used. At the group with high need for uniqueness, while there is no significant difference in favorableness when ALPHA-NUMERIC brand name is not used, the favorableness of parka is higher than that of one-piece dress when ALPHA-NUMERIC brand name is used. 2. The interaction effects upon purchase intention according to consumer's need for uniqueness, whether or not using ALPHA-NUMERIC brand name and types of fashion goods are proven significant. For the group where customer's need for uniqueness is low, there is no significant different in the favorableness whether or not ALPHA-NUMERIC brand name is used. On the other hand, the group with high need for uniqueness, if ALPHA-NUMERIC brand name is used, the intention to purchase parka is higher than the intention to purchase one-piece dress.

A Technique for Measuring Terrain Uniqueness from Digital Terrain Elevation Data (수치 고도자료를 이용한 지형의 유일성 평가 알고리즘 연구)

  • Kim, Su-Hwan
    • Journal of the Korea Institute of Military Science and Technology
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    • v.11 no.4
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    • pp.99-106
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    • 2008
  • Digital Terrain Elevation Data is a set of numerical values that represent the heights of the terrain surface. Terrain has several properties. Among them, roughness is the most widely used one because it gives very useful information to land-based or land-reference platform. There are several ways to measure roughness of terrain. But each of them has own flaws. Moreover, it is not enough to represent the uniqueness of the terrain only by the roughness. We need another metric to measure the actual uniqueness. In this paper, we propose an improved method to measure essential characteristics, uniqueness, of terrain. It gives not only the roughness but also the unevenness. The combination of them makes up the uniqueness. And it can be applied even if there is no pre-planned path on the terrain.

Consumers' Need for Uniqueness and Clothing Interest's Effects on Brand Consciousness, Brand Loyalty and Purchase Intention - To Select the Best Model of Constructs - (브랜드 인식, 브랜드 충성 및 구매의도에 대한 소비자의 독특성 욕구와 의복관심의 영향 - 최적모형 구축을 중심으로 -)

  • Kim, Ji-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.1
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    • pp.125-134
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    • 2008
  • Consumers' need for uniqueness reflects individual differences in counterconformity and related to the attitude toward brands as well as purchase behavior. To understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' need for uniqueness and clothing interest on the brand consciousness, loyalty and purchase intention. Survey was utilized to collect the data and subjects were 271 college students. Measures consisted of five main constructs: Consumer's need for uniqueness, clothing interest, brand consciousness, brand loyalty, and purchase intention. The measurement and structural models were evaluated using PRELIS 2 and LISREL 8.53. Consumer's need for uniqueness was confirmed to have three constructs: creative, unpopular, and avoidance. The researcher tested Model 1 and developed five other models-Models 2 through 6-based on the results from Model 1 evaluation. The additional Models 2 through 6 were nested in Model 1. To select a best model, the researcher compared the value of chi-square, RMSEA, GFI, AIC, and ECVI. Since Model 6 also illustrated conceptually or theoretically reasonable relationships among constructs as well, it was finally selected as a best model. In the Model 6, the creative dimension of consumer's need for uniqueness had a negative relationship with brand loyalty, while the avoidance dimension of consumer's need for uniqueness had positive relationship. The unpopular dimension of consumer's need for uniqueness and clothing interest had significant positive effects on the brand consciousness. The brand consciousness was significantly related to brand loyalty and brand loyalty to purchase intention.

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The Effects of Chinese Consumers' Self-Construal and Advertising Type on Brand Attitude

  • Choi, Nak-Hwan;Liu, Huan;Li, Zhonghua
    • The Journal of Business Economics and Environmental Studies
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    • v.8 no.3
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    • pp.33-41
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    • 2018
  • Purpose - This study focused on the attitude differences towards harmony-focused Ad and uniqueness-focused Ad, also those towards brand advertised in each of the two type Ads between self-construals. Research design, data, and methodology - Main survey was conducted online with the people in China, and collected 107 data through harmony Ad questionnaire and 109 data through uniqueness Ad questionnaire. Anova and t-test were used to verify hypotheses. Results - First, More positive attitude towards harmony-focused Ad and the brand in it there was at interdependent Chinese consumers than at independent Chinese consumers. Second, the independent Chinese consumers and the interdependent Chinese consumers did not form significant attitude difference towards uniqueness-focused Ad. However the independent Chinese consumers showed more positive attitude towards the brand in the uniqueness-focused Ad than the interdependent Chinese consumers. Conclusions - By highlighting the attributes of Chinese consumers' self-construal, to appeal to interdependent Chinese consumers, marketers should develop harmony-focused advertisement, and they should appeal to independent Chinese consumers by using uniqueness-focused advertisement. However the harmony might be pursued as the main content in the overall environment by Chinese people. Therefore it is necessary for the marketers to consider the harmony even when appealing them by emphasizing the uniqueness.