The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Customer Monitoring for Customer Value Creation

고객가치 창출을 위한 이용자 모니터링

  • 앙희진 (한국과학기술정보연구원) ;
  • 이명선 (한국과학기술정보연구원)
  • Published : 2008.01.28
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Abstract

With the improvement in digital and Internet, the market is changing from a supplier-centered form to consumer-centered one. It is important for companies to accurately understand and offer customer value to cope with such environment. Since customer value exerts great effects on an increase in performance, many companies are doing various marketing activities to create customer value. To create customer value, it is most of all necessary to monitor changes in market environment and customer needs on a continuous basis. Therefore, this study aims at determining how to understand and offer elements of changing customer value through customer monitoring activities to make contributions to better service.

디지털과 인터넷의 발전으로 시장이 공급자에서 소비자 중심으로 바뀌고 있다 기업들은 이러한 환경에 대응하기 위해 고객가치를 정확히 파악하고 제공하는 것이 중요하다. 고객가치는 성과 증대에 많은 영향을 미치기 때문에, 많은 기업들이 고객가치를 창출하기 위해 다양한 마케팅활동을 펼치고 있다. 고객가치를 창출하기 위해서는 무엇보다 고객 니즈와 시장 환경 변화를 지속적으로 모니터링 해야 한다. 따라서 본 연구는 고객모니터링 활동을 통해 변화하고 있는 고객가치요소를 파악하고 제공하여 어떻게 서비스 개선에 기여하는지를 분석하고자 한다.

Keywords

References

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Cited by

  1. Indicators of Customer Value for the National Technology Information Service vol.3, pp.2, 2014, https://doi.org/10.7545/ajip.2014.3.2.245