한국정보시스템학회:학술대회논문집 (Proceedings of the Korea Association of Information Systems Conference)
- 한국정보시스템학회 1996년도 추계학술발표회 발표논문집
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- Pages.110-123
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- 1996
Multimedia : Technology Push vs. Customer Pull
초록
Misunderstanding of multimedia in the computer industry, the confusion of consumers, and the lack of understanding of technology in the human context provide an impetus for examining and speculating on the future of multimedia. "What can a multimedia technology do ?" is not a sufficient question for consumers until we add "for whom." Both how the relevant technology is likely to develop and how human choices would be made are examined with a focus on historical trend in media technology adoption.
키워드