ONTHE "INTEGRITY" OF THE FISHERY PROCESSED FOOD AND EMOTIVITY PRODUCTS

A product consists of some parts. The integrity of a product might not be explained from individual parts. The fishery processed goods can be used as a model. The characteristics which derives from a product as a whole is more important than right or wrong of individual parts. All commodities to appeal for consumers have much in common. I explain the process of producing a new tasteful commodity by observing the fishery processing goods business. This is a part of data acquired from a research at a fishery port in Japan. (1) A project manager should be a person in charge of marketing, which makes success easier. (2) A product and process design should be done concurrently. (3) As for a synthetic architectural commodity, a strong leader is a must. (4) To understand material and sensibility information, we can use the above-mentioned.