Kansei Comparison of Form-ratio by Factor Analysis

Form-ratio means the ratio of height/Width/Depth in 3-dimensions. The golden ratio or golden section is included as one of the form-ratio. We conducted two kinds of kansei experiments of cubic model and refrigerator varied from 1:1:1 to 1:1:3.66 on the scale of x:y:z. The subjects evaluate the form-ratios of 3-dimensional cubes and virtual products with SD-scale Kansei words(feelings and images). We applied the factor analysis to identify semantic space in cube model and virtual products. Finally, we compared with kansei structure of cube model and virtual product.