성공적인 인터넷 신문의 비즈니스 모델에 관한 연구

A Study on the Successful Internet Business Model for Internet Newspapers

Newspapers on the Internet, so called Internet Newspapers, have appeared since 1995 in Korea and have provided the news contents for free. So the most of the revenues come from internet advertising. That business model has not become so profitable. Therefore, internet newspapers are forced to find better and stable paths to profitability. This paper provides a news contents-based integrated business model and the case study using two cases supports that business model