Proceedings of the Safety Management and Science Conference (대한안전경영과학회:학술대회논문집)

Korea Safety Management & Science (대한안전경영과학회)
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Research It Analysis for the Status of Chinaware Industry of Yeoju and Icheon

여주, 이천 지역의 도자기 산업의 실태 조사 분석

  • 김태호 (명지전문대학 산업시스템경영과) ;
  • 윤영도 (명지대학교 산업공학과) ;
  • 강경식 (명지대학교 산업공학과)
  • Published : 2000.05.01
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Abstract

For the development of chinaware having korea culture, using marketing survey and questionnaire to analysis of the preference and attitude of customer, and expends marketing share by market segmentation and price differentiation. This study is present to marketing strategy by making the plan of sales promotion for the development of industry chinaware of Yeoju and Icheon area.

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