Proceedings of the Korea Society of Costume Conference (한국복식학회:학술대회논문집)

The Korean Society of Costume (한국복식학회)
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Purchasing and Using Behaviors on Cosmetics According to Women′s Consumption Propensity

  • Park, Hyo-Won (Dept. of Clothing & Textiles, Chonbuk National University) ;
  • Kim, Yong-Sook (Dept. of Clothing & Textiles, Chonbuk National University)
  • Published : 2003.10.01
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Abstract

The purposes of this study were to examine the purchasing and using behaviors of cosmetics according to women's consumption propensity. A self administered Questionnaire was used and the subjects were 600 women of 20s and 30s in Jeonbuk Province. The data collecting periods were July, 2003. Means, percentages, and frequency were calculated. And factor analysis, cluster analysis, one-way ANOVA, and Chi-square test were done by use of SPSS PC (Ver. 10.0).

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