Hiding Digital Watermark for Increasing Trust in E-Commerce

Several studies have shown that the trust is a significant barrier for realizing the potential of e-commerce. Trust is not only a short-term issue but also the most significant long-term barrier for realizing the potentials of e-commerce. Because digital contents which have been used in e-commerce are easy to be duplicated, the enforcement of digital copyright protection is an important issue. Watermarking is a technique for labeling digital pictures by hiding secret information in the image. In this paper, a discrete wavelet transform(DWT) based technique for embedding digital watermark into image is proposed. The performance of the proposed watermarking is robust to a variety of signal distortions, such as JPEG and image processing operations.