중소기업 최고경영진의 전자무역 수용에 관한 연구 - 부산지역 중소수출업체를 중심으로

  • 강영구 (진주국제대학교 광고홍보학과) ;
  • 강태경 (진주국제대학교 광고홍보학과)
  • 발행 : 2005.12.01

초록

E-Trade is expected to dominate the global commerce in the 21th century and thus is being introduced as a major policy assignment for every development country. E-Trade has the potential to accelerate existing trends and introduce new ways of conducting traditional trade. Most of companies and countries recognize it as inevitable changes for the increase of their own competitive, and are willing to adopt the e-Trade systems. In this study, it was focused to analyze the factors affecting the adoption of e-Trade in small and medium enterprises using Technology Acceptance Model(TAM).

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