LGE's Strategy for PDP TV

There have been various efforts to achieve a better PDP TV, which have low power consumption, high image quality and low price. As the results, the power consumption of LG's new 42 inch HD PDP could be lower than 42 inch LCD under the general movie display load condition. And the address discharge time lag of ${\sim}1\;{\mu}s$ for 42 and 50 inch XGA single scan by which the cost can be reduced and image quality can be improved was achieved by using new MgO material and driving waveform. In addition, we have suggested TCA (Triangular Color pixel Arrangement) cell structure for realizing the full HDTV of 60inch diagonal size, which has $1920{\times}1080$ resolution. The luminous efficiency of the suggested TCA structure has been increased about 40% compared with that of the conventional cell structure.