전자카달로그 특성요인과 고객의 관계품질에 관한 연구

A Study on the Factors of e-Catalog and their Impact on the Customer's Relationship Quality

As the electronic market grows, the vendors establish internet shopping mall with a plenty of electronic catalogs and prepare to respond rapid electronic market growth. Consequently, building attractable electronic catalogs is very important to give a customer satisfaction. Based on prior researches, this study suggest a research model to understand the factors of electronic catalogs and their impact on the customer's relationship quality. As a result, this study confirmed that accuracy, timeless, interaction, presentation, and information structure of electronic catalog were important factors. And their impact on the customer satisfaction and trust were proved to be substantial. These results will contribute to provide implicit guidelines to the developers of internet shopping malls.