A study on the digital new product development with product innovation : focused on the case of Xcanvas time-machine TV

기능혁신을 통한 디지털 신제품 개발 전략에 관한 연구 : 엑스캔버스 타임머신TV 개발

This paper examines critical successful facts related with the digital new product development with product innovation. For this, we have selected a Xcanvas time-machine TV of LG electronics and we have done case-study. We have performed in-depth interviews with engineers, team managers, marketers to get facts on the product development process and analyzed huge amount of data obtained from web-sites and related firms' materials. We have concluded that CSFs of Xcanvas time-machine TV are customer-centered product innovation, new perspective of considering technology and product, managing innovative team and motivation to team member.