A Study for Antecedent Association Rules

  • Published : 2006.11.17

Abstract

Association rule mining searches for interesting relationships among Items in a given database. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule support and confidence and lift. In this paper we present association rule mining based antecedent variables. We call these rules to antecedent association rules. An antecedent variable is a variable that occurs before the independent variable and the dependent variable. For example, in politics, a special interest group may want to support a politician who backs their cause. The group would look for a candidate who supports their views and support his election. Once in office, the politician would then conduct policy that supports the interest group.