[Invited Paper] Technology of Outdoor Readability Development in LCD Application

We have developed variety of LCD technologies for the out-door display, which improve out-door readability as well as reliability from external impacts. This improvement was made possible by new approach on LCD cell optical design and modification of LCD surface, which allows surrounding light to be transmitted to enhance the visibility and at the same time filtering out light, which are considered to be source of noise in terms of visibility. This technology enables users to maintain high display performance in both in-door & out-door environments moreover alternatively choosing in-door/out-door.