초록
When we estimate the population proportion of the individuals in the population for the attribute or the characteristic, we consider the sample survey. We can consider many methods of the sample survey, as mail questionnaire, visits, personal calls, etc. When we have the list of units in the population, we usually make use of the mail questionnaire. It is economical and free from the investigator's effect on the respondent, but it has some objections. The principal objection is that it involves a large nonresponse rate that might cause a singificant bias in the result. The bias arises from the different in the characteristics under investigation between those who respond and those who do not respond.