A Study on the Strategy of Superior Brand in Marketing Strategies

마아케팅 전략에 있어서의 우수상표전략에 관한 고찰

  • 조기중 (공주사범대학 상업교육과)
  • Published : 1987.12.01

Abstract

Recently in three mass period-mass production. mass sales and mass consumption-the strategy of superior brand has been viewed as the expansion of the sales and market share which firm sets up a target. The strategy of superior brand has the advantage of buyers and sellers. The strategy of superior brand must be an essential strategy on the growth of modern firm.

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