An Analysis of Marketing and Industrial Structure in Meat Processing Products

육가공품(肉加工品)의 유통(流通) 및 산업구조(産業構造) 분석(分析)

  • Kim, Chul Ho (Dept. of Agricultural Economics, Coll. of Agriculture, Chungnam Nat'l Univ.) ;
  • Cho, Gyeong Ran (Dept. of Agricultural Economics, Coll. of Agriculture, Chungnam Nat'l Univ.)
  • 김철호 (충남대학교 농과대학 농업경제학과) ;
  • 조경란 (충남대학교 농과대학 농업경제학과)
  • Published : 1988.12.31

Abstract

This study is to analyse marketing and industrial structure of meat processing industry and to examine it's current situation related to agriculture. For this purpose 1. This paper surveys the history of meat processing industry, and analyses current situation of meat processing industry, based upon economic statistic data. 2. For the research of marketing structure of meat processing products, this paper not only ciassifies into three catagories; the supply of raw meat, main marketing organization, and path, but measures magnitude of Marketing Bill and Farmer's Share practically through statistic data and an on-the-spot survey. 3. This study also attempt to explain the relation of meat processing industry and the other industry and role of meat processing industry is Korean economy by the use of input-output table. The results of the study are as follows; 1. The meat processing industry in Korea produces low quality, and expensive raw meat with limited quality, inefficiency of marketing structure, and unrelated livestock and meat processing industry. 2. Korea market structure of meat processing products has been changed into oligopoly from monopoly by a new corporation entered into monopoly and the size of meat processing market firms has been normalized. 3. Meat processing industry is very important considering with its high back-linkage-effect. In order to develop meat processing industry and marketing, it is essential that operation of intergrated meat market center, meat market center should be efficiently operated. The efficient utilization of domestic resource for raw meat and development of processing technique have to be required, by means of the governmental support.

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