A Study on Preferences for Ginseng in Korean III. The ginseng user's viewpoint

한국인의 인삼기호도 조사연구 제 3보. 인삼취급 전문인 중심

The purpose of this survey was to understand the attitudes, consumption patterns and preferences of domestic consumers relating to ginseng products in general. This study involved 1,305 people (420 agents, 742 ginseng farmer, 143 staff of Korea Tobacco and Ginseng Co.). The results obtained are summerized as follows. 1, Preferences for ginseng were very high for the majority of the respondents. 2. Most (80%) of the respondents had experience in taking ginseng. They expected ginseng to have efficacy as remidy for the hang-over syndrome, gastronil troubles and high blood pressure, in that order. 3. The patron of ginseng were, for the most part, men in the prime of manhood and old age. The favored products and the preferences regarding the organic condition of the ginseng products differed by sex and age. 4 To sum up the results of this study, we conclude that moderate priced ginseng products, not only easy to use and carry but also attractive to age and sex, should be developed without losing the efficacious components and characteristics.