Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
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Comparision for Hospital P. R. Activities among Large General Hospitals

병원홍보실태에 대한 비교연구

  • Lee, Hae-Jong (Department of Health Administration, Yonsei University) ;
  • Na, Yu-Mi (Department of Health Administration, Yonsei University) ;
  • Shin, Hee-Young (Department of Health Administration, Yonsei University)
  • 이해종 (연세대학교 보건과학대학 보건행정학과) ;
  • 나유미 (연세대학교 보건과학대학 보건행정학과) ;
  • 신희영 (연세대학교 보건과학대학 보건행정학과)
  • Published : 1996.12.13
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Abstract

This study is purposed to compare PR activities among the 5 large hospitals in Seoul and Kyonggido. The research methods are used in interview survey for employees and Questionnaires survey for patients or their relatives. The 427 patients or their relatives(response rate: 85.4%) were surveyed. The hospital which is below, is more active than any others in special PR activities. 1. Distribution of hospital information books: E, P, A 2. Distribution of calendar: P 3. Broadcast in hospital: E 4. Education of employees about PR : E, A 5. Education of employees about service: all hospitals are active. The PR sectors are organized under the Department of planning(S,J,E) or CEO(P,A). And the budget of PR activities is almost a similar level among all. The degree of recognition and utilization for PR activities is not different among hopitals by the sociodemographic variables of patients. And the average of correlation ratio between recognition of each hopital's PR activities and its utilization is 62.01%(range:51.29%-67.98%) average.

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