A Study on Clothing Pattern Preferences Associated with Sex Role Identity Gender and Age

성역할 정체감, 성 및 연령에 따른 의복 무늬 선호에 관한 연구

The objective of this study was to examine how clothing pattern preferences vary accod-ing to sex role identity gender and age. Questionnaire of shirt pattern prefere-nces and short form Bem Sex Role Inventory was administered to 627 men and women(10's to 40's) in Kwangju City. Sex role identity was classified in androgynous masculine feminine and undifferentiated type. 1. The men liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2. The 10's liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2, The 10's liked thick horizon pattern better than the others, 3. On the interaction effect according to gender and age the women in their 30's liked polka dots pattern better than the men while the women in their 10's and 20's liked plaid pattern better than the women in their 30's and 40's 4. On the interaction effect according to sex role identity and age the masculine type in their 30's and 40's disliked small flower pat-tern while the feminine type in their 30's and 40's liked it. The women in their 30's liked small flower pattern while the 10's disliked it more than the others. 5. The androgynous type liked thin check and plaid pattern better than the others. The present findings provide that sex role identity gender and age influenced clothing pattern preferences. Gender and age had sig-nificant interaction effects on the preferences. The traditional connections between sex role identity and flower pattern perferences were confirmed only in the 30's and 40's.