Designer's Strategy Succeeding Haute Couture - With Focus on Karl Lagerfeld's Succession of Chanel -

오트쿠튀르 계승(繼承)을 위(爲)한 디자이너 성공전략(成功戰略)에 관(關)한 연구(硏究) - 칼 라거펠드의 샤넬 계승(繼承)을 중심(中心)으로 -

  • Lee, Mi-Sook (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Cho, Kyu-Hwa (Dept. of Clothing & Textiles, Ewha Womans University)
  • 이미숙 (이화여자대학교 대학원 의류직물학과) ;
  • 조규화 (이화여자대학교 의류직물학과)
  • Published : 1997.12.31

Abstract

This study will analyze Karl Largerfeld's design of Chanel to suggest the designer's strategy succeeding haute couture. His significant stylistic interests include the revealed structure of the garment, the modifications between fine art and fashion, the combination of the traditional restraint of the couture with the flourishes of the wildest street fashions and effects that turn garments upsides down or insides out. The House of Chanel today recognizes that commercial success ultimately lies in re-working Chanel's signature designs in a modern idiom. That the essence of theses designs remains so desirable is due to Karl Lagerfeld's successful interpretation and is ultimately an accolade to the founder-Gabrielle Chanel. During the reign of Coco it would have been difficult for any woman who wanted to look young and modern to go wrong with her fashions. The same can be said of Karl Lagerfeld for Chanel today. Clothes with the Chanel imprimatur no doubt will remain just as fashionable into the twenty-first century.

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